Leaders Love Company Nicole Abboud

 Influencer marketing seems to be quite the buzz-phrase these days, but for good reason. Tapping into social media influencers to help promote your product or service can be a viable marketing strategy for your business.  My guest today is Dr. Emmanuel Probst, a Director of Media and Digital presence at Kantar Millward Brown, a Professor at UCLA, and someone who has been studying consumer behavior and psychology for over 15 years. He's the author of the upcoming book entitled Tension: How to Grow Remarkable Brands By Fulfilling Consumers' Quest for Meaning. 
What We Discuss in This Episode:
What is “influencer marketing”? What makes an individual on social media “influential”? Should brands rely on influencers or become the influencers themselves? Why the more emotional your product is, the more important it is for you to work with influencers Can a service-based business use influencers? Should a brand always look for the right influencer who is in alignment with their brand or is the amount of followers sufficient? What are the emotional elements of consumption and how can you emphasize that aspect of your product/service? What you should do before you engage with influencers Resources Mentioned: 
Emmanuel's article on The Psychology of Influencer Marketing 
Contact Information:
Emmanuel's LinkedIn: https://www.linkedin.com/in/emmanuelprobst 
Thanks for Checking Out the Show Notes and for Listening!
I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.
Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.
Leaders sure do love company so be sure to get social with me: 
Instagram: https://www.instagram.com/nic_abboud/
Twitter: https://twitter.com/nicoleabboud
Or email me at nicole[at]nicoleabboud[dot]com 

Learning to trust your instincts and knowing that you are the expert of your own experience are what should act as a guiding light for anyone looking to take more risks in their lives. Joining me today is Salem Afangideh, a social justice lawyer, storyteller, podcast host, and startup founder.
What You’ll Learn in this Episode:
How you can recognize when you’re in a space that’s not conducive to your growth Should you go all in on risks or have a backup plan? Learning to appreciate the natural transitions of your career(s) Why you are the expert of your own experiences so trusting your process is key What self-leadership means and looks like Is leadership the same as influence? Can you be a leader on a micro-level? Why focusing on affirmations is better than setting goals  How to combine affirmations with “harder” business goals Resources Mentioned:
Iban Care
Thrive Table Podcast 
Alex Elle 
Contact Information:
IG: @Salem_afangideh
Thanks for Checking Out the Show Notes and for Listening!
I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.
Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.
Leaders sure do love company so be sure to get social with me: 
Instagram: https://www.instagram.com/nic_abboud/
Twitter: https://twitter.com/nicoleabboud
Or email me at nicole[at]nicoleabboud[dot]com 

We live in an evolved eco-system. The context of our work and social lives is fundamentally different. We are now in the social age and that requires that we step up and become social leaders. What exactly is a social leader and what will it take for us to become social leaders? That’s what my guest and I discuss in this episode.  
I’m joined by author, speaker, captain at Sea Salt Learning, a consulting firm helping organisations understand the Social Age, Julian Stodd.
Julian’s work is an exploration of the changing nature of work, the evolution of forms of power, and how social nature of power is disrupting hierarchical structures.
What You’ll Learn in This Episode:
Organizations exist to serve the community, not the other way around How a person or company with a compelling authentic story can hold the most powerful companies or governments accountable No longer are rigid structures and archaic organizations necessary because of the rise of social authority and communities How we, as the business owners, build in our own constraints in our own companies when there’s nothing forcing us to do that. We do it to ourselves Even with the changing nature of work, there is still room for formal systems What the social age is and why it is more important than the digital age Why we shouldn’t fear the companies we’re growing and instead should realize that we can design these orgs as we want them to be Organizations used to be at the center of power and control but that’s no longer the case, and unless you realize that as a business leader, you’ll lose track of your company What social leadership is and how it’s earned The 5 things social leaders do every day Resources: 
Julian's 5 Things Social Leaders Do Every Day graphic
Contact Information:
www.julianstodd.wordpress.com
Twitter: https://twitter.com/julianstodd
Thanks for Checking Out the Show Notes and for Listening!
I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.
Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.
Leaders sure do love company so be sure to get social with me: 
Instagram: https://www.instagram.com/nic_abboud/
Twitter: https://twitter.com/nicoleabboud
Or email me at nicole[at]nicoleabboud[dot]com 

There are several truths that are common to all exceptional customer service experiences and certain behaviors that, when performed by employees, truly elevate the customer service experience.
My guest today is customer enthusiast, speaker, and a former 20-year Marriott International employee, Steve Curtin. Steve joins us to discuss these common truths and behaviors that are present in all exceptional customer service experiences. We discuss Steve’s book, Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary. 
What You'll Learn in this Episode:
Why employees consistently perform their job functions but inconsistently perform tasks for which there is little to no reward Every job is made up of two parts: job function and job essence. What are these two?  How you can hire and ensure that job essence requirements are communicated properly Why it’s important for employers to validate and inspect job essence in order to convey its importance to employees The three truths of exceptional customer service Why most employers are happy with their employees being competent but why great leaders ensure that their employees know why they’re doing what they’re doing 3 simple ways to enhance and elevate the customer experience The importance of expressing genuine interest in your customers when delivering your product or service The effect of unexpected surprises on lasting impressions How do you deliver service heroics? What the best way to interact with customers is and solicit feedback in order to improve If you’re a smaller business with a smaller clientele base, how can you solicit feedback? Contact Information:
www.stevecurtin.com
Thanks for Checking Out the Show Notes and for Listening!
I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.
Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.
Leaders sure do love company so be sure to get social with me: 
Instagram: https://www.instagram.com/nic_abboud/
Twitter: https://twitter.com/nicoleabboud
Or email me at nicole[at]nicoleabboud[dot]com 

Customers don't want to be sold to. However, they do want to know about businesses that offer solutions to their problems.So how can you, as a business owner, craft your marketing and sales messages in a way that resonates with your prospective customers and gets them to take action? Through storytelling!
I’m joined by leader, speaker, and Vice President of Products at Liquid Web, Chris Lema. Chris is a master storyteller with a story for every scenario. He shares a few with us in this episode and they will certainly change the way you think about sales pitches.
What You’ll Learn in This Episode:
Why most communication is forgotten within an hour and what you can do about making your message resonate If you improve memorability regarding your message, you’ll grow your business by simply doing that Attaching a new idea to a previous idea is how ideas and stories resonate with people. That’s why it’s important to tap into preexisting stories and ideas in order for your idea to stick The importance of storytelling in motivating others, like your employees or customers, to take action When it comes to crafting your marketing message and the copy on your website, where can you find the appropriate stories to tell? Always collect stories. Even if you have no idea how you’re going to use them; collect them What is the bridge framework and how can you use it to make more sales? You have to tell the story of pain in order to connect with customers who have a similar pain and who are looking for a solution Why you shouldn’t worry about emphasizing the pain in your sales message because with the right audience, that message will resonate Collect data from your customers by asking questions about them, their families, their work, etc. in order to craft your sales pitch How “marinating in the problem space” aka listening to the customer’s problems in order to tailor your message to their problems, will help you make more sales Resources Mentioned:
Carol Dweck – Mindset
Contact Information:
Twitter: https://twitter.com/chrislema
Blog: www.chrislema.com 
Chris's Leadership Blog
courses.chrislema.com
Thanks for Checking Out the Show Notes and for Listening!
I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.
Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.
Leaders sure do love company so be sure to get social with me: 
Instagram: https://www.instagram.com/nic_abboud/
Twitter: https://twitter.com/nicoleabboud
Or email me at nicole[at]nicoleabboud[dot]com 

As your business grows, so will your team. While many business owners might overlook the importance of hiring the right people and nurturing a team, we, leaders, know how important our team members are to our success as a whole. So how do you start building a team that works well together and provides the support you need to continue to grow? When you have a growing team, what can you do to make sure you’re providing the support your employees need to continually expand?
In this episode, I’m joined by intellectual property attorney and fellow podcaster Autumn Witt Boyd who takes us into her law firm and breaks down how she’s been growing her team.
What We Discuss in This Episode:
The moment Autumn decided to start expanding her law firm and why she started with a Virtual Assistant (VA) How Autumn decided to take on another team member follower her VA How to decide where in your business you need the most help The fears that come along with hiring someone, mainly, financial fears! What about maintaining the same level of service? Is it concern when you’re hiring someone? Why you shouldn’t try to find someone who is a duplicate of you. Search for someone better at whatever they’re hired to do How much control over an employee’s work schedule should you have? Is there value in using a placement service to help you find help? Are team meetings necessary? Are they effective? The value in going through a vision board exercise with your team at team retreats Do you think about how you can support your team members in their own personal and professional goals, even if those goals lead them away from working for you? Resources Mentioned:
Dina Eisenberg's episode on delegating and outsourcing 
MomSource Network
Manager Tools Podcast
DISC personality test
Heather Hubbard 
www.awbfirm.com
info@awbfirm.com
Legal Road Map Podcast
Thanks for Checking Out the Show Notes and for Listening!
I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode.
Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn.
Leaders sure do love company so be sure to get social with me: 
Instagram: https://www.instagram.com/nic_abboud/
Twitter: https://twitter.com/nicoleabboud
Or email me at nicole[at]nicoleabboud[dot]com