46 episodes

Leaders of Growth is the first podcast that helps B2B SaaS companies scale to $25M ARR and beyond. Arthur Nobel from Knight Capital brings insights from SaaS thought leaders, founders, and experts from fast-growing software companies to help you grow your business. Each episode covers different startup challenges, such as scaling teams, Go-to-Market, and the changing role of the founder in a growing organization. Leaders of Growth is brought to you by Knight Capital.𝘒𝘯𝘪𝘨𝘩𝘵 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳 𝘪𝘯 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘕𝘰𝘳𝘵𝘩 𝘞𝘦𝘴𝘵 𝘌𝘶𝘳𝘰𝘱𝘦. 𝘍𝘰𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘧𝘰𝘳𝘮𝘦𝘳 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴, 𝘸𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘸𝘪𝘵𝘩 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘢 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘴𝘪𝘻𝘦 𝘢𝘯𝘥 𝘦𝘹𝘪𝘵 𝘸𝘪𝘵𝘩𝘪𝘯 4-6 𝘺𝘦𝘢𝘳𝘴. 𝘞𝘦 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘯𝘪𝘤𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘴 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥 𝘨𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘭𝘰𝘷𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴.For more information, visit our website at knight.capital

Leaders of Growth Arthur Nobel

    • Business
    • 5.0 • 1 Rating

Leaders of Growth is the first podcast that helps B2B SaaS companies scale to $25M ARR and beyond. Arthur Nobel from Knight Capital brings insights from SaaS thought leaders, founders, and experts from fast-growing software companies to help you grow your business. Each episode covers different startup challenges, such as scaling teams, Go-to-Market, and the changing role of the founder in a growing organization. Leaders of Growth is brought to you by Knight Capital.𝘒𝘯𝘪𝘨𝘩𝘵 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳 𝘪𝘯 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘕𝘰𝘳𝘵𝘩 𝘞𝘦𝘴𝘵 𝘌𝘶𝘳𝘰𝘱𝘦. 𝘍𝘰𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘧𝘰𝘳𝘮𝘦𝘳 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴, 𝘸𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘸𝘪𝘵𝘩 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘢 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘴𝘪𝘻𝘦 𝘢𝘯𝘥 𝘦𝘹𝘪𝘵 𝘸𝘪𝘵𝘩𝘪𝘯 4-6 𝘺𝘦𝘢𝘳𝘴. 𝘞𝘦 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘯𝘪𝘤𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘴 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥 𝘨𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘭𝘰𝘷𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴.For more information, visit our website at knight.capital

    #46 The Road to $100M ARR: New Markets & New Channels, with Arun Mani (CRO at Pleo)

    #46 The Road to $100M ARR: New Markets & New Channels, with Arun Mani (CRO at Pleo)

    In this episode, Arthur Nobel, Principal at Knight Capital, chatted with Arun Mani, CRO of Pleo, a spending management solution that offers smart payment cards for employees to buy work-related products while keeping the company in control of spending. The company is based in Copenhagen, raised over $420M, and has around +800 employees.
    Arun scaled sales organizations at two successful companies (Appnexus & Freshworks) and served as s a C-level strategy adviser at Mckinsey and Accenture. He also founded NIA, a non-profit organization to promote women's education in developing countries. 
    In this episode, Arthur and Arun discussed
    His background and careerTypical challenges in companies at different stages - $20-$50, $50-100, and >$100 Focus vs. Diversification (new markets and products 3 Scaling lessons to grow your companyInternationalizationPitfalls of expanding to the USChannel SalesServing mid-market vs. serving enterprisesHaving a Country Manager vs. VP of SalesLike the episode? Subscribe and don’t miss out on the next one!
    Leaders of Growth is brought to you by Knight Capital

    • 40 min
    #45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)

    #45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)

    In this episode, Arthur sat down with Jacco Van Der Kooij, Founder and Co-CEO at Winning by Design, which was the second-fastest-growing private company in Silicon Valley in 2021.
    They discussed:
    How the go-to-market strategy aligns with the price of the product you are selling.What different kinds of people do you need sales organization grows through the stages.The essential factors to survive and grow as a SaaSNew deals vs. UpsellingThe most important metrics for the Sales OrganizationChurnHow can a sales leader set the stage with the help of the sales rock starsThe differences between US and European startupsLike the episode? Subscribe to Leaders of Growth or get the summary of this interview in the Leaders of Growth book.

    This podcast is brought to you by Knight Capital

    • 34 min
    #44 Scaling Moss to >400 FTE 2.5 Years After Launching, with Ante Spittler (Co-Founder and CEO)

    #44 Scaling Moss to >400 FTE 2.5 Years After Launching, with Ante Spittler (Co-Founder and CEO)

    Ante Spittler is the Co-Founder and CEO at Moss, an all-in-one spend management solution with headquarters in Berlin, Germany.
    Moss allows companies to pay all business expenses with virtual and physical credit cards, keep track of employee expenses without chasing receipts, and automate their accounting.
    Moss reached its Series B stage and raised over $150 M in funding and quadrupled its team in the last 12 months.
    In today’s episode, Ante and our host Arthur discussed how Moss was born, the challenges and learnings from scaling the company, and how they approached international expansion and scaling the team.
    Like the episode?
    Subscribe to the Leaders of Growth podcast!
    Leaders of Growth is brought by Knight Capital.

    • 23 min
    #43 How to Price and Package your SaaS Product, with Dan Balcauski (Founder of Product Tranquility)

    #43 How to Price and Package your SaaS Product, with Dan Balcauski (Founder of Product Tranquility)

    Dan Balcauski is the founder of Product Tranquility, a consulting that helps B2B SaaS companies define pricing and packaging for new products.
    Dan has 15 years of experience managing multiple products throughout their life cycles, from startups to publicly traded multinational enterprises.
    In this episode, Arthur and Dan discuss:
    - Common pitfalls in pricing
    - Setting a pricing strategy
    - The 3C's of pricing
    - The SVCS Model for SaaS pricing
    - How to approach targeting different industries and segments
    - How to create good packaging
    - Price classification
    - Who should be responsible for pricing in an organization?

    Like the episode? Subscribe to Leaders of Growth!

    Leaders of Growth is brought to you by Knight Capital.

    • 41 min
    #42 PR for SaaS companies 101, with Matías Rodsevich (Founder of PRLab)

    #42 PR for SaaS companies 101, with Matías Rodsevich (Founder of PRLab)

    In today's episode, we sat down with Matías Rodsevich, Founder & CEO of PRLab. This award-winning PR agency serves both tech startups and corporates and is one of the top five PR agencies in The Netherlands.
    Matías is also the author of The PR Paradox, where he shares his insights and learnings on mastering PR as a startup or scaleup. He's also the PRLab community's founder, comprising over 1,300+ PR and marketing professionals.
    In today's episode, Arthur Nobel from Knight Capital, and Matías, discuss:
    2:25 The difference between PR for startups and corporates
    4:20 The PR Paradox
    5:45 PR myths and a model to succeed in PR
    7:50 How much time should it take to see results?
    10:40 How to get PR right
    15:20 Strategies for getting featured in the media
    26:00 How to build relationships with journalists
    29:00 Should I hire a PR agency or have someone in-house?
    33:00 The most common PR Mistakes

    Like the episode?

    Subscribe to the Leaders of Growth podcast!

    • 36 min
    #41 Rebranding Learnings from Unicorn Nord Security, with Marija Dzemionaite

    #41 Rebranding Learnings from Unicorn Nord Security, with Marija Dzemionaite

    Marija Dzemionaite is the Head Of Brand Communications at NordLayer (Nord Security.)

    Nord Security is an internet privacy and security provider for individuals and businesses that raised over $100M in funds and reached the unicorn status in April.
    Marija is an ex-Googler, marketer, and social media expert who led the rebranding of NordLayer. She is also an instructor at Domestika.
    In this episode, Arthur and Marija discuss:
    - What is great branding in 2022?
    - What is branding and rebranding, and why it’s important
    - Why implement a rebranding strategy and its goals
    - Do’s and don’ts of rebranding
    - How to balance demand generation and branding activities
    - Brand as a competitive advantage
    Like the episode? Subscribe, and don’t miss out on the next one!
    Leaders of Growth is brought to you by Knight Capital

    • 28 min

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Arthur is an excellent interviewer who gets valuable information/key points while still keeping things conversational. Each episode's filled with real insights and actionable advice. Highly recommend that you subscribe and listen to this show!

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