Leadership In Law Podcast

Marilyn Jenkins
  • 5.0 (46)
  • MARKETING
  • UPDATED WEEKLY

Are you a Law Firm Owner who wants to grow, scale, and find the success you know is possible?   Welcome to the Leadership In Law Podcast with host, Marilyn Jenkins! Cut through the noise. Get actionable insights and inspiring stories delivered straight to your ears - your ultimate podcast for navigating the ever-changing world of law firm ownership.     In each episode, we dive deep into the critical topics that matter most to you, from unlocking explosive growth to building a thriving team. We connect you with successful law firm leaders and industry experts who share their proven strategies and hard-won wisdom.    So, whether you're a seasoned leader or just starting your journey as a law firm owner, the Leadership in Law Podcast is here to equip you with the knowledge and tools you need to build a successful and fulfilling legal practice.   Your host, Marilyn Jenkins, is a Digital Marketing Strategist who helps Law Firms Grow and Scale using personalized digital marketing programs. She has helped law firms grow to multiple 7 figures in revenue using Law Marketing Zone® programs.  Powered by Law Marketing Zone®   https://lawmarketingzone.com   More Leads, More Cases, More Profit!

  1. S03E148 Preparing for a Cyber Security Crisis with Josh Cook

    3D AGO

    S03E148 Preparing for a Cyber Security Crisis with Josh Cook

    A cyber attack isn’t just an IT fire to put out. It’s a business moment that tests leadership, communication, and trust. We sit down with Josh Cook, partner at Prince Lobel and former global cyber counsel for a Fortune Global 500, to unpack how organizations of any size can move from panic to playbook, and why small firms face the highest stakes. Josh retraces his path from securities litigation to launching a global cybersecurity legal function, centralizing fragmented responses across regions and building institutional memory where none existed. He explains why the most dangerous myth is treating breaches as “specialty” problems for vendors to fix, and shows how real resilience comes from policies you follow, role‑based playbooks people can run under pressure, and leaders who keep IT and the C‑suite speaking the same language. We explore the communication fault lines that derail response, the surprising ways attackers target smaller vendors to reach big clients, and how even a breach can become a credibility moment when you protect customers first. We also dig into AI’s double edge. Criminals use generative tools to craft convincing lures and shortcut technical know‑how, while defenders harness anomaly detection to spot intrusions faster. Josh shares practical steps you can take now: line up your forensic and legal partners before trouble hits, build relationships with law enforcement, and run a frank tabletop to expose gaps in ownership, scripts, and escalation.  Reach Josh here: https://princelobel.com/professional/joshua-n-cook/ Josh's Book: https://amzn.to/48up38k Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

    41 min
  2. S03E147 Why Law Firms Need a CFO-Level Strategist for Growth with John Scott

    APR 2

    S03E147 Why Law Firms Need a CFO-Level Strategist for Growth with John Scott

    We bring on CPA and legal industry CFO John Scott to show how owners move from reactive bookkeeping to proactive leadership using four simple pillars: cash, financials, production, and pipeline. This is a practical, jargon-free tour of the systems that keep cash healthy, teams focused, and growth intentional. John shares why setting a cash target tied to risk (10 to 30 percent of expected revenue) changes everything, and how current reconciliations and trust accounting discipline prevent ugly surprises. We dig into dynamic forecasting that functions like a GPS, helping you adjust pricing, staffing, and marketing in real time. You’ll hear how “hiring ahead” can safely create capacity, why hourly firms should track charge hour expectations, average billing rate, and realization, and how contingency and subscription models need different KPIs to move the right work faster. We also get candid about leadership: training the next generation, delegating with trust, and building a practice that runs well when you’re out for two weeks or more. John explains how to use an accountability rhythm (think EOS-style) to translate big goals into monthly course corrections, and how to specialize your marketing based on actual intake and case performance, not guesses. Plus, we touch on AI as ethical leverage for repeatable work, with guardrails that protect quality and client value. Reach John here:  https://anderscpa.com/industries/legal-professional/  https://www.linkedin.com/in/john-c-scott-cpa/  https://www.linkedin.com/company/anders-cpa/  https://www.facebook.com/AndersCPA Tiktok @jdc.vcfo IG @jdc.vcfo Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

    31 min
  3. S03E146 Crushing It On Camera with Abby Walla & David Storch

    MAR 30

    S03E146 Crushing It On Camera with Abby Walla & David Storch

    Video is no longer optional for law firm marketing, but most attorneys still get stuck between two bad choices: rambling with no plan or reading a script until they sound like a robot. We sit down with Abby Walla and David Storch, co-founders of Crushing It on Camera and Hollywood veterans (Netflix, HBO, Amazon, ABC, NBC), to share the practical on-camera system they use to help busy professionals record fast, natural videos that actually build trust. We talk through the biggest mistakes lawyers make with video marketing, then replace them with a simple preparation process using bullet points, light rehearsal, and a “three take rule” that keeps you from spiraling into 15 retakes. From there, we get tactical about what converts: FAQ videos based on real client questions, an intro video that focuses on benefits instead of credentials, and a content strategy that starts with “who is this for” and ends with a clear call to action. If you want better attorney branding, stronger website engagement, and more consultations, these frameworks make video feel doable again. We also get honest about the rise of AI avatar videos and why they can trigger distrust, reduce engagement, and undercut the one reason video works: real human connection. If everyone else starts sounding the same, your advantage is showing up as yourself with clarity and confidence. Reach Abby & David here:  https://linktr.ee/crushingitoncamera Abby's LinkedIn - https://www.linkedin.com/in/abbywalla/ David's LinkedIn - https://www.linkedin.com/in/david-storch1/ Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

    42 min
  4. S03E145 Video Testimonials for AI Search Visibility with Jonathan Schüßler

    MAR 26

    S03E145 Video Testimonials for AI Search Visibility with Jonathan Schüßler

    Trust is no longer a five-star number, it’s a face, a name, and a story. We sit down with marketing strategist and filmmaker Jonathan Schüßler to break down how authentic video testimonials turn strangers into confident clients, and why they now outperform written reviews for credibility, conversion, and search. We start with the psychology: seeing and hearing a real client conveys sincerity you can’t fake. Jonathan explains how to structure a testimonial like a mini-case study, lead with the strongest line in the first five seconds, surface the common doubts, and resolve them with clear outcomes. That arc doesn’t just persuade; it mirrors the questions prospects bring to a consultation and removes objections before the first email is sent. Then we go tactical. Discover how YouTube, Shorts, TikTok, and LinkedIn work together to expand your “review footprint,” and why pasting full transcripts into descriptions helps Google and AI overviews understand your services. We share keyword and title tips for lawyers and other service businesses, simple shooting setups that look great on a phone, and the ideal runtime that keeps viewers watching through the close. You’ll learn when to film (the last client meeting), where to place testimonials on your website (prominent, just below the hero), and how to coach clients to say your firm name and service so LLMs and search engines can index what matters. If you’ve hesitated to start with video because it seems complex, Jonathan’s blueprint makes it simple: two or three clients, a doorframe for flattering light, 10 smart questions, and a crisp edit under two minutes. Repurpose each story across platforms to convert followers into inquiries and control more of the results page for “[Your Firm] reviews.”  Reach Jonathan here:  Marketing: chuzlaire.com  Weddings jonathanschuessler.com Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

    31 min
  5. S03E144 Building a Bold Brand with Erik Pelton

    MAR 23

    S03E144 Building a Bold Brand with Erik Pelton

    We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland names. Erik traces the pivotal lessons from his early years at the USPTO and a string of internships that taught him what not to build, then shows how he engineered the opposite. We explore why price predictability unlocks small business clients, how internal systems and homegrown software drive efficiency, and the reason referrals compound when service becomes your strongest marketing channel. Erik explains how he bet on the early internet, built his first website himself, and later doubled down on YouTube and short-form video to teach generously, shorten the trust curve, and meet clients where they search. Branding gets a hard reset, too. Erik breaks down how to create a bold, memorable identity that travels beyond logos and partner surnames, weaving personality, niche expertise, and clear messaging across every touchpoint. We talk practical tactics, batching 20 videos in an afternoon, capturing ideas in a running list, mixing contrarian takes with simple visuals, and why consistency beats perfection every time. Along the way, you’ll hear how cross-industry learning (including lessons from Zingerman’s) sharpened his leadership and culture, and why relationships with clients, colleagues, and community remain the most durable growth engine. Reach Erik here:  www.erikpelton.com Building a Bold Brand Book: https://amzn.to/4tl4kvu https://www.linkedin.com/in/tm4smallbiz/ Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

    28 min
  6. S03E143 Redefining Success in Motherhood and Business with Emilia Coto

    MAR 19

    S03E143 Redefining Success in Motherhood and Business with Emilia Coto

    We sit down with dual-licensed immigration attorney and podcaster Emilia Coto to unpack how becoming a parent transformed her leadership, clarified her values, and reshaped her entire practice for time freedom and impact. From Windsor roots to a cross-border firm, Emilia traces the choices that let her serve clients globally while staying present at home. We dig into value-based pricing and flat fees, why they beat billable hours for both families and clients, and how to design service delivery that respects deep work and flexible schedules. Emilia shares how homeschooling plans informed her calendar, how she avoids multitasking traps, and the simple boundary systems that protect energy and attention. If you’ve ever wondered how to balance ambition with presence, this is your blueprint for sustainable growth. Client acquisition is the fear that stops most aspiring founders, so we get tactical. Emilia breaks down a numbers-first approach: define income, price outcomes, and reverse-engineer how few clients you actually need. We walk through finding your niche, building referral engines, and using the ikigai framework to align skills, passion, and market demand. We also talk integrity when leaving a job, safeguarding your reputation, and planning a clean transition. Community is a catalyst. Emilia credits legal entrepreneur groups and local circles for faster learning and a stronger mindset. She draws unexpected parallels between immigration journeys and entrepreneurship, both are acts of redesign, both begin with courage, and both thrive on belonging. You’ll leave with practical steps to build a freedom-filled practice: pick your audience, choose outcome-based offers, set real boundaries, and let your values lead. Reach Emilia here:  https://sisulegal.com  https://littlehandsbigplans.co https://www.linkedin.com/in/emilia-coto-sisu-legal/ Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

    29 min
  7. S03E142 Self-Empowered Recovery From Substance Use Disorder with Mary Beth O'Connor

    MAR 16

    S03E142 Self-Empowered Recovery From Substance Use Disorder with Mary Beth O'Connor

    What if recovery wasn’t a single path or a sudden epiphany, but a practical system you can build step by step? We sit down with Mary Beth O’Connor, attorney, former federal administrative law judge, and author of From Junkie to Judge, to unpack how trauma, co-occurring disorders, and culture shape addiction and how personalized plans create lasting change. Mary Beth shares how early substance use and a high ACE score fueled years of chaos, and how prioritizing five core areas, sobriety, trauma care, relationships, work, and debt, became the backbone of a sustainable rebuild. We explore multiple pathways to recovery beyond 12-step programs, including LifeRing Secular Recovery, SMART Recovery, Women for Sobriety, She Recovers, and Dharma Recovery, and why outcomes improve when people choose the peer support that actually fits. We also dig into evidence-based tools like medications for alcohol and opioid use disorders, trauma therapy, and the reality that plans should evolve as life does. For legal professionals, Mary Beth offers a candid look at why attorneys face double the national addiction rate: relentless pace, perfection pressure, and unpredictable calendars. We connect the dots between impairment and ethics, competence, diligence, and case delays, and point to confidential help through lawyer assistance programs. On stigma, Mary Beth explains how “open recovery” changes minds, brings hope to families, and reframes addiction as a medical, mental health disorder. Families get a clear starting point with CRAFT (Community Reinforcement and Family Training) and the book Beyond Addiction, which replace ultimatums with positive reinforcement and shared problem-solving. Reach Mary Beth here: Website: junkietojudge.com My memoir: https://a.co/d/0W8sMrq X: MaryBethO_ Bluesky: marybethoconnor Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

    37 min
  8. S03E141 Effective Child Protection Policies with Debbie Ausburn & Tom Rawlings

    MAR 12

    S03E141 Effective Child Protection Policies with Debbie Ausburn & Tom Rawlings

    Safety should not depend on a binder no one reads. We sat down with Debbie Ausburn and Tom Rawlings, national leaders in child welfare, youth protection, and organizational safety, to map a path from good intentions to everyday practices that actually keep kids safe. Drawing on decades as a prosecutor, juvenile court judge, state child advocate, and advisors to youth organizations, they show how to build policies people will use, not ignore. We unpack the core problem: top-down, one-size-fits-all rules look strong on paper but fail on the ground. Debbie explains why zero tolerance breeds exceptions and silence, while Tom lays out a culture-first model where staff report small mistakes without fear so teams can learn and prevent bigger harms. Together, we stress a simple aim, stop isolation, using realistic supervision like open doors, line-of-sight checks, and leaders present on the floor. We also go beyond the predator lens to address peer-to-peer risk, bullying versus conflict, and the everyday recklessness that creates openings for harm. You’ll get a clear starting plan for the first 30 days: name a child safety coordinator, form two teams (prevention and incident response), audit your files for background checks and references, and benchmark against regulations and industry standards. Then keep the momentum with annual surveys to gauge psychological safety and whistleblowing confidence, micro-trainings that fit busy schedules, and tabletop drills that build crisis “muscle memory.” This is how policy moves from compliance to culture, and how organizations earn parents’ trust. Reach Debbie & Tom here:  Book on Amazon: https://amzn.to/4airvz4 Website:  http://www.DebbieAusburn.com Website: https://www.ysoacademy.com LinkedIn: https://www.linkedin.com/in/deborahausburn/ Facebook: https://www.facebook.com/OtherPeoplesChildrenLLC X: @debbieausburn Instagram: @debbieausburn Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

    31 min
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5
out of 5
46 Ratings

About

Are you a Law Firm Owner who wants to grow, scale, and find the success you know is possible?   Welcome to the Leadership In Law Podcast with host, Marilyn Jenkins! Cut through the noise. Get actionable insights and inspiring stories delivered straight to your ears - your ultimate podcast for navigating the ever-changing world of law firm ownership.     In each episode, we dive deep into the critical topics that matter most to you, from unlocking explosive growth to building a thriving team. We connect you with successful law firm leaders and industry experts who share their proven strategies and hard-won wisdom.    So, whether you're a seasoned leader or just starting your journey as a law firm owner, the Leadership in Law Podcast is here to equip you with the knowledge and tools you need to build a successful and fulfilling legal practice.   Your host, Marilyn Jenkins, is a Digital Marketing Strategist who helps Law Firms Grow and Scale using personalized digital marketing programs. She has helped law firms grow to multiple 7 figures in revenue using Law Marketing Zone® programs.  Powered by Law Marketing Zone®   https://lawmarketingzone.com   More Leads, More Cases, More Profit!

Information

  • Creator
    Marilyn Jenkins
  • Years Active
    2024 - 2026
  • Episodes
    156
  • Rating
    Clean
  • Copyright
    © 2026 © 2026 Leadership In Law Podcast
  • Show Website
    Leadership In Law Podcast