54 min
The Leadership Standard – 017 - Robert Rose, Founder of The Content Advisory, CSO at Content Marketing Institute, Author and Speaker The Leadership Standard
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- Business
Did you know that content marketing can generate triple the amount of outbound marketing leads, drive six times higher conversion rates, and has the potential to generate a 7.8-fold boost in your web traffic? Whether you’re wondering how to execute content marketing more effectively – or how your organization can hit the ground running and get started and up to speed – you won’t want this episode of The Leadership Standard podcast featuring Robert Rose.
Robert Rose has spent the last two decades helping marketers to tell their story more effectively – including 15 of the Fortune 100. In addition to being the Founder and Chief Strategy Officer of The Content Advisory, Robert Rose has provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation, and UPS.
In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Robert Rose reveals the ultimate guide to content marketing and defining trends that business leaders can’t ignore. For help understanding the realm of content marketing – and how you can use content marketing to build trust with your audience, improve conversions, and generate more leads for your business – press play on this intriguing conversation.
Did you know that content marketing can generate triple the amount of outbound marketing leads, drive six times higher conversion rates, and has the potential to generate a 7.8-fold boost in your web traffic? Whether you’re wondering how to execute content marketing more effectively – or how your organization can hit the ground running and get started and up to speed – you won’t want this episode of The Leadership Standard podcast featuring Robert Rose.
Robert Rose has spent the last two decades helping marketers to tell their story more effectively – including 15 of the Fortune 100. In addition to being the Founder and Chief Strategy Officer of The Content Advisory, Robert Rose has provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation, and UPS.
In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Robert Rose reveals the ultimate guide to content marketing and defining trends that business leaders can’t ignore. For help understanding the realm of content marketing – and how you can use content marketing to build trust with your audience, improve conversions, and generate more leads for your business – press play on this intriguing conversation.
54 min