20 episodes

B2B Trends, Best Practices and Insider Info from LeadGenius.

LeadGenius Radi‪o‬ leadgenius

    • Management

B2B Trends, Best Practices and Insider Info from LeadGenius.

    How a Company Aligned with LeadGenius to Double Selling Activity by 50%

    How a Company Aligned with LeadGenius to Double Selling Activity by 50%

    Host Zeb Couch, Sr. Enterprise Account Executive at LeadGenius, interviews Erik Taylor, Business Development Manager at FinancialForce, to discuss how Erik has improved efficiency within his BDR team throughout the entire sales process. 
    At one point Erik had calculated that his team was spending only 25% of their day on actual sales outreach activities, the rest of their time was being spent on researching, adding, cleansing contacts and then creating lists and reports so they could track these folks when they finally had the time reach. 
    This process was not scalable either financially or administratively, so FinancialForce partnered with LeadGenius to solve various issues and ultimately increase outbound selling activity by 50% within a very short time.  Listen to hear about real problems and solutions to all B2B sales organizations and how to fix them. 
     About our guest, Erik Taylor:
    He started his sales career unknowingly when he was 11 years old, trading Pokemon cards and collecting holographics. The stakes are higher now, but to Erik, the game is still the same. With a natural curiosity, desire to help others, and drive to succeed - he's hustled and grinded as a sales professional, and consistently over-performed both as an individual contributor and a team leader. Currently, he works for one of the fastest-growing Cloud ERP and PSA providers in North America. 

    • 17 min
    Good culture is more than a fun place to work.

    Good culture is more than a fun place to work.

    Company culture is grown and nurtured from within. Mark Godley and his guest, Rob Kornblum, keynote speaker, author, former VC, and friend dispell some myths about how to build a successful company culture to keep your company on track to grow and to keep attracting people you WANT to work with. Later in the show they also discuss their years in tech startups and why culture, hiring and people are the essential ingredients in a successful startup. Rob even goes so far to say that the team is more important than the product! Join the podcast to hear from a successful author, VC, and data wonk about the skills and savvy you need to hire and succeed in the startup world. 
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    LeadGenius Radio is hosted by Mark Godley CEO of LeadGenius which is a program on the Funnel Radio Channel. 
       

    • 21 min
    Evolve or Die: Sales Tactics and Tips to Thrive

    Evolve or Die: Sales Tactics and Tips to Thrive

    Prayag Narula, Founder and Executive Chairman at LeadGenius, and Jeff Serlin, Head of Sales & Support Operations at Intercom, sit down to discuss what goes into building a high-velocity sales process that has the right mix of people, signals and technology. Jeff is a master at scaling processes and teams to ensure successful growth, but that’s not the best part, Jeff is humble and willing to help his peers to do the same. Jeff’s thoughts and experiences make this a must listen to the podcast if you are in the business of creating an ABM machine at scale for SMB. Listen live or catch the recording after, but either way, just listen!
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    LeadGenius Radio is hosted by Prayag Narula President and Chairman of LeadGenius which is a program on the Funnel Radio Channel.  

    • 25 min
    Army Trained, B2B Data Approved

    Army Trained, B2B Data Approved

    Mark Godley, CEO of LeadGenius, sits down with Amnon Mishor, Co-Founder & CTO of Leadspace, to discuss his journey in the B2B data space and how he applied his military data intelligence training to the b2b marketing space.  Mark and Amnon discuss the recent consolidation in the b2b data space and why it is a good thing for the industry and go on to make some predictions for the data industry’s future in the next five years. This is a great conversation between data wonks that you don't want to miss.
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    About our guest:
    Amnon Mishor co-founded Leadspace (formerly Data Essence) in 2010 and served as the company’s CEO for its first four years. Amnon brings more than 10 years of experience in envisioning and leading the development of innovative solutions in the fields of web intelligence, semantic technologies, and search. Prior to Leadspace, Amnon designed and deployed successful business and competitive intelligence solutions for over a dozen high-tech organizations, including Bezeq (Israel’s national telecom company) and ECI Telecom. During his service in the Israel Defense Force, Amnon headed the Intelligence Systems and Data Mining Department of the army’s Technological Intelligence Unit.

    • 26 min
    Jim Gearhart on Building a Tech Stack to Improve the Data That Fuels It

    Jim Gearhart on Building a Tech Stack to Improve the Data That Fuels It

    Tech Stacks are seldom built from the ground up with an intentional purpose.  Most are cobbled together from parts (software) that exist and is being used and new parts are added.  When this happens the original intent of the stack is lost and seldom revisited much less new goals created for the whole stack.  
    Jim Gearhart has an abundance of knowledge, insight and strong opinions about how to build a tech stack that will actually improve ROI and the data you need to fuel it. 
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    Mark Godley puts Jim Gearhart, Senior Director, Enterprise Business Applications & Development at Zendesk, in the hot seat to discuss all things Martech.  They discuss:
    Why data is like weight
    What is shelfware?
    Why all organizations struggle with data
    Why data is ingested but never used
    Taco Bell and the Cheese Cake Factory?
    Why fat, salt and sugar is an unhealthy situation in data
    Say what?  Data Bloat?
    Gearhart will also share his experience as a buyer, handling endless pitches from a dizzying array of vendors claiming nirvana just a PO away. Join September’s Data Dump podcast to get the inside scoop on the future of data and Martech tools.
    About our guest: Jim Gearhart, Senior Director, Enterprise Business Applications & Development @ Zendesk
    With two decades of experience building and leading technology teams, Gearhart has worked in a technical and strategic leadership capacity for a number of notable tech companies including HP, Agilent Technologies, Unify, Turn, Omniture,  & Adobe. Currently serving as Sr. Director of Enterprise Business Applications & Development for Zendesk, Gearhart provides executive leadership and vision to ensure Zendesk’s objectives are realized through a modern, cloud-first technology stack.  Gearhart is at the intersection of pricing & packaging decisions for Zendesk’s SaaS products, enterprise platform & process governance, and represents Zendesk in MGI's Monetization Leadership Council, a Silicon Valley group dedicated to identifying and sharing market trends and best practices for SaaS companies.  Outside of his day to day executive functions, Jim’s interests include family, world travel, science, winter sports, and scuba-diving.

    • 20 min
    How data.world is leading the world's largest collaborative community

    How data.world is leading the world's largest collaborative community

    Mark Godley talks with Brett Hurt, CEO & Co-Founder of Data.World. This is a great, informative show because Mark and Brett’s data values align. Brett believes that data is liberating and data can lead to all types of epiphanies...which is what the team at LeadGenius preaches daily.
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    Tune in to hear how your company, B2B or B2C, can leverage data.world’s open data sets that make up the largest collaborative data community...oh and it has a user-friendly interface that was not built for gurus and quants, just normal sales and marketing folks. They discuss:
    Why data is liberating
    The definition of a graft database
    How data.world is the world's largest collaborative community
    How data is transforming the way F500 do business
    The future of a database-driven culture in retail, healthcare, and B2B 
    How to catalog your data
    Learn why you must build a data-driven culture
    How to wake-up your hidden workforce
     
    About our guest:
    Brett is the CEO and co-founder of data.world, a Public Benefit Corporation (and Certified B Corporation) focused on building the platform for modern data teamwork. data.world helps you tap into more of your company’s collective brainpower—everyone from data scientists to nontechnical experts—so you can achieve anything with data, faster.
    Brett is also the co-owner of Hurt Family Investments (HFI), alongside his wife, Debra. HFI is involved in 65 startups and counting, mostly based in Austin (see http://lucky7.io/portfolio for details). HFI is also invested in 19 VC funds and multiple philanthropic endeavors.
    Brett founded and led Bazaarvoice as CEO from 2005-2012, through its IPO, follow-on offering, and two acquisitions (PowerReviews and Longboard Media). Prior to Bazaarvoice, Brett founded and led Coremetrics, which was rated the #1 Web analytics solution by Forrester Research and, like Bazaarvoice, expanded into a global company and category leader. Coremetrics was acquired by IBM in 2010 for around $300m.

    • 26 min

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