On this episode of The Marketer’s Journey, I interview Rossa Shanks, CMO of Dow Jones. Rossa started his career in creative advertising, agency-side, eventually accepting an internal role from one of his clients in hopes of expanding his marketing horizons beyond advertising. He did just that, also eventually founding startup Great Little Place and ultimately becoming CMO of Dow Jones. In his current role, he leads a team of marketers and prides himself on ensuring that marketing is a core pillar adding value to the business.
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