29 min

Leading Marketing by Example & Succeeding Through Followership w/ Rossa Shanks The Marketer's Journey

    • Management

On this episode of The Marketer’s Journey, I interview Rossa Shanks, CMO of Dow Jones. Rossa started his career in creative advertising, agency-side, eventually accepting an internal role from one of his clients in hopes of expanding his marketing horizons beyond advertising. He did just that, also eventually founding startup Great Little Place and ultimately becoming CMO of Dow Jones. In his current role, he leads a team of marketers and prides himself on ensuring that marketing is a core pillar adding value to the business.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

On this episode of The Marketer’s Journey, I interview Rossa Shanks, CMO of Dow Jones. Rossa started his career in creative advertising, agency-side, eventually accepting an internal role from one of his clients in hopes of expanding his marketing horizons beyond advertising. He did just that, also eventually founding startup Great Little Place and ultimately becoming CMO of Dow Jones. In his current role, he leads a team of marketers and prides himself on ensuring that marketing is a core pillar adding value to the business.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

29 min

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