66 episodes

Leading with Data is a podcast dedicated to sharing the tried and true strategies that make analytics more human and inspire data-driven decisions across your company. If you have ever wished to be a fly on the wall during insightful and transformative conversations from data & analytics thought leaders, this is the show for you.

Leading with Data Narrative Science

    • Business
    • 4.9 • 29 Ratings

Leading with Data is a podcast dedicated to sharing the tried and true strategies that make analytics more human and inspire data-driven decisions across your company. If you have ever wished to be a fly on the wall during insightful and transformative conversations from data & analytics thought leaders, this is the show for you.

    The Power of Business Literacy in the Data Community w/ Kate Strachnyi

    The Power of Business Literacy in the Data Community w/ Kate Strachnyi

    Today, many organizations are pushing for increasing and enhancing data literacy across their business — oftentimes running one-off trainings with the hopes of magically creating a more “literate” workforce.
    But, it’s just not working. We need a different approach.
    What if instead we focused on making technology more “business savvy” so that non-data people didn’t have to learn every data concept? What if instead of expecting non-data people to speak the language of data, we expected data scientists and analysts to speak the language of the business?
    In this episode, we sat down with the one & only Kate Strachnyi, Founder and Community Manager of DATAcated, to discuss this vision for the future of data & analytics and how she educates today’s data professionals through community.
    In this episode we also dive deeper into:
    How & why Kate started DATAcated
    The vision for her new centralized community: The DATAcated Circle
    Her advice for others looking to build a brand and community on LinkedIn
    A different approach to data literacy
    Why technology needs to be built for the business user
    The value of data analysts and scientists who work through a business lens
    How more data can do more harm than good
    How to tell data stories that people care about
    Kate’s vision for the future of data & analytics
    The importance of maintaining trust in data
    The role big organizations will play in educating & enabling the data community 


    Check out these resources that were mentioned in the show:
    Connect with Kate on Linkedin
    Learn more about DATAcated
    Apply to join the DATAcated Circle 


    If you want to hear more, subscribe to Leading with Data onApple Podcasts,Spotify, orhere.
    Listening on a desktop & can’t see the links? Just search for Leading with Data in your favorite podcast player.

    • 41 min
    Driving Data Transformation in Higher Education w/ Rob Stirton

    Driving Data Transformation in Higher Education w/ Rob Stirton

    Data transformation can empower higher ed institutions to deliver excellent student experiences, reduce costs, and stay relevant with the changing demands of students and the educational landscape.
    However, higher education institutions tend to be slower moving in modernizing processes. So, how does one accelerate this type of vision? How does an organization bring all of the moving parts together?
    In this episode, we sat down with Rob Stirton, VP of Institutional Effectiveness & CIO at County College of Morris, to discuss how he played a hand in transforming the data culture at County College of Morris.
    Rob has 25+ years of experience in the data and analytics space and has established himself as a proven leader in educational technology, planning, strategy, analytics, and outcomes. He has spearheaded the generation and implementation of initiatives that have significantly impacted colleges and their students.
    Since becoming the Vice President for Institutional Effectiveness & CIO at County College of Morris in 2017, he has led a full blown data transformation that has vastly improved the way they serve their students. With Rob's expertise and leadership, they went from just being aware of data to truly being a data driven college in just 4 years.
    In this episode we dive deeper into:
    How Rob’s passion for wanting to make an impact led him to working at community colleges
    The data transformation journey at County College of Morris
    The applications of data in higher education
    The difference between institutional research and institutional effectiveness
    How Rob’s team got a data warehouse up and running in 10 months
    How predictive analytics reduced the impact of the pandemic and improved their ability to help students
    The importance of having data be a be a part of people’s daily workflow
    How data storytelling is a self empowering tool for student success


    Check out these resources that were mentioned in the show:
    Connect with Rob on LinkedIn


    If you want to hear more, subscribe to Leading with Data onApple Podcasts,Spotify, orhere.
    Listening on a desktop & can’t see the links? Just search for Leading with Data in your favorite podcast player.

    • 43 min
    How to Defend Creativity Using Data w/ Brandee Sanders

    How to Defend Creativity Using Data w/ Brandee Sanders

    In the marketing world, there is an ever-growing divide between creativity and data-driven marketing.
    Many creatives worry that the increasing reliance on data will kill the freedom to take risks and pursue outside-the-box ideas. While advocates of data-driven marketing argue that dollars shouldn't be wasted on ideas that aren't guaranteed to generate a high ROI.
    Realistically, the best option for success lies somewhere in the middle; where data is used to not only defend the creative process — but inspire it.
    In this episode, we sat down with Brandee Sanders, VP of Marketing at Motive Retail, to discuss how creatives and marketers can build shields around their work using data.
    Brandee is simply a marketing rockstar. She’s lived across two vastly different hemispheres of the mind, one side of logic and quantitative, statistical analysis and the other, human elementals driven by emotional, heart moving creatives. The deeply embedded world of data storytelling she’s had the pleasure of working in has afforded her the opportunity to collaborate alongside Emmy award nominated multimedia creators and has done her time in the trenches at startups going to IPO. She’s run the gamut from analytics to filmmaking and back again to demand gen and data science Ops.
    In the episode we dive deeper into:
    How Brandee went from a performer to a digital marketer
    How Etsy changed the trajectory of her career
    How she operates using dual hemispheres of her brain
    How a full-time gig allowed her to pursue her creative passions
    Her journey to becoming a self-taught marketer
    How to audit and understand a company’s culture
    Using data as a tool to combat resistance to change


    Check out these resources that were mentioned in the show:
    Connect with Brandee on LinkedIn


    If you want to hear more, subscribe to Leading with Data onApple Podcasts,Spotify, orhere.
    Listening on a desktop & can’t see the links? Just search for Leading with Data in your favorite podcast player.

    • 41 min
    How Data Empowers Brands to Thrive in eCommerce w/ John Collins & Rick Sauls

    How Data Empowers Brands to Thrive in eCommerce w/ John Collins & Rick Sauls

    The COVID-19 pandemic has changed the way we shop — increasing the demand for eCommerce experiences. In order to keep up, many brick-and-mortar businesses have been forced to transition to the eCommerce world.
    Yet moving a brick-and-mortar business online isn't simple.
    Today, ranking on eCommerce platforms, especially Amazon, requires a fine balance of art and science. From item setup and launch to driving search rankings, advertising, and sales — it is clear businesses need a holistic plan to jump into eCommerce.
    In this episode, we are joined by 2 experts who help companies make that jump — John Collins and Rick Sauls, Co-Founders of OmniiX and chargeguard.
    With a history of building and launching brands on Amazon and other online retailers, OmniiX serves to empower brands with the knowledge, actionable insights and thought leadership to even an unfair playing field. John & Rick work with large CPG brands to thrive on Amazon and create data-backed, sales converting content by working with a team of Amazon experts.
    In the episode, we talk about a variety of topics including:
    How John & Rick’s individual experiences made for the perfect business partnership
    The ah-ha moment that started OmniiX
    Amazon’s dirty little secret: chargebacks & shortages
    How companies organize teams around eCommerce
    The differences between branding & merchandising in the physical world vs eCommerce world
    The evolution and future of eCommerce
    How data is the key to thriving in eCommerce
    The importance of data management
    The birth of chargeguard


    Check out these resources that were mentioned in the show:
    Learn more about OmniiX/chargeguard
    Get your free C.E.R.A. account audit from chargeguard


    If you want to hear more, subscribe to Leading with Data onApple Podcasts,Spotify, orhere.
    Listening on a desktop & can’t see the links? Just search for Leading with Data in your favorite podcast player.

    • 51 min
    Why Most Analytics Projects Don't Live Up to Their Hype w/ Dustin Schimek

    Why Most Analytics Projects Don't Live Up to Their Hype w/ Dustin Schimek

    Imagine this.
    You’re starting up another analytics project or initiative for your company. You recruit top talent for your team. They produce great technical work that you’re excited about.
    And the excitement ends there. No one uses it. The expected value and return is not realized.
    Unfortunately, this is the harsh reality that most companies face today.
    But according to Dustin Schimek, Data Analytics Leader and Former Director of Strategy & Analytics at The Master Lock Company, there’s a better way — a way for your analytics projects to “live up to their hype”.
    In this episode, Dustin joins us to share his approach to driving engagement, adoption, and tangible impact with analytics projects.
    We also dive deeper into:
    Dustin’s career journey
    How to get ahead in your career
    How to communicate more effectively using the 80/20 rule
    A day in the life of a Director of Strategy & Analytics
    How to run a successful analytics project
    How building a relationship with the user is key to adoption
    How to measure the success of an analytics project
    The power of personal examples in overcoming technical barriers
    Enabling business users with data
    How to cultivate a real culture of analytics
    The importance of creating a safe environment for analysts to be creative 


    Check out these resources that were mentioned in the show:
    Connect with Dustin on LinkedIn 


    If you want to hear more, subscribe to Leading with Data onApple Podcasts,Spotify, orhere.
    Listening on a desktop & can’t see the links? Just search for Leading with Data in your favorite podcast player.

    • 44 min
    How to Build a Research Engine that Drives Brand Differentiation w/ Igor Popov

    How to Build a Research Engine that Drives Brand Differentiation w/ Igor Popov

    Increased demand, limited supply, and a relentless global pandemic have created the perfect storm in the housing market — forcing prospective buyers and renters to turn to the internet for insight.
    And today, thanks to the market research work of Igor Popov and his team, it’s likely their first search result is Apartmentlist.com. As Chief Economist and Head of Product Analytics at Apartment List, Igor leads the research team in publishing original housing market research — an initiative that has played an integral role in driving the companies’ SEO, communication and brand differentiation strategy.
    Igor also teaches an undergraduate seminar titled "Housing, Neighborhoods, and Homelessness" at Stanford University, and his research has been published in the American Economic Review. Prior to joining Apartment List, Igor worked as an economist and data scientist at Airbnb and earned his Ph.D. in economics at Stanford University.
    In this episode, Igor shares insight into how an external-facing data & research program operates, its benefits, and practical advice for getting one off the ground.
    We also dive deeper into:
    How the pandemic & remote work has impacted the housing market
    Research techniques for quickly capturing data
    The future of the housing market
    The importance of making investments in data storytelling
    Building differentiation and credibility in a saturated market
    How research has been a driver of Apartment List’s communication strategy
    How to build an externally-facing data and research program
    How to select the right data projects
    The value of data in online marketplaces
    The evolution of online marketplaces 


    Check out these resources that were mentioned in the show:
    Connect with Igor on LinkedIn & Twitter
    Check out Igor & his team’s work on Apartment List 


    If you want to hear more, subscribe to Leading with Data onApple Podcasts,Spotify, orhere.
    Listening on a desktop & can’t see the links? Just search for Leading with Data in your favorite podcast player.

    • 51 min

Customer Reviews

4.9 out of 5
29 Ratings

29 Ratings

Lexy34 ,

Very informative

Loving this content. Can’t wait to listen to more!

nitty218 ,

Very Interesting

Just gave the Nandu Patil episode a listen. Would recommend for anyone interested in the future of data analytics.

howard charles9898 ,

The Future of Work

Great content for anyone interested in the future of data & analytics. Must listen. Very cool. 5 stars.

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