Leaking our Private Sponsor Planning Call

Learn how to use a book to build your brand: https://www.creatorwizard.com/lulu
Thanks to Lulu for sponsoring this episode!

Ever wonder what goes into planning a live event where attendees walk away with actual brand deals? In this behind-the-scenes team call, Justin sits down with his event producer Sarah and coaching program director Bianca to plan Sponsor Games 2027 — and get real about what worked, what didn't, and what needs to change.

• Whether to chase niche industry sponsors or stick with broad creator-economy brands
• Why the brand deal giveaway needs to be baked into the programming instead of bolted on
• How to fix the "chicken or egg" problem of surveying attendees before ticket sales roll in
• The behind-the-scenes story of landing a surprise Hard Rock Cafe sponsorship
• Whether Sponsor Games might be leaving San Antonio for a new city in 2027

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 Behind the Scenes: Planning Sponsor Games 2027
01:16 Meet the Team & Last Year's Wins
01:54 Should We Bring In Niche Industry Sponsors?
04:29 Why Newer-to-Influencer Brands Are Easier to Land
06:55 The Logistics Nightmare of Giving Away Brand Deals
08:32 Fixing Our Attendee Survey Strategy
09:22 Was the Brand Deal Giveaway Actually Worth It?
12:58 The Fix: Bake It Into the Programming
14:29 Revisiting Our Northstar Goal
16:09 How Do We Actually Pull This Off?
19:54 Rethinking the Sponsor Agreement Structure
21:13 Why We Need Sponsor Testimonials
23:01 Are We Inserting Ourselves Too Much?
26:11 Building Multi-Year Sponsor Relationships
28:36 Niche vs. Broad: Choosing the Right Sponsors
30:17 Surveying Past Attendees for Better Pitches
32:00 Finding Adjacent Brands Creators Actually Use
34:20 The Hard Rock Cafe Deal Story
35:45 Are We Moving to a New City?
36:50 Positioning the Sponsorship Pitch for 2027
38:48 Lulu's Return as Title Sponsor
40:36 Staying True to What Actually Works

For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com