Lean Out Your Business Podcast Crista Grasso

What is the change that you want to make in your business and why aren't you making it? Or what is the change that maybe you're reluctant to make, but you know that if you make that change it's going to open up possibilities and opportunities?
Entrepreneurs face significant challenges, particularly when it comes to making difficult decisions. It is essential to recognize that these decisions are crucial for the well-being of your business. Additionally, letting go of elements in your business that no longer contribute value to your clients can be a transformative step. By fully committing to streamlining and making tough choices, you can propel yourself towards achieving your ambitious vision and leading a rewarding and fulfilling life.
Are you ready to let things go? If yes, then listen to this episode!
In this episode, you’ll discover:
●       Why I am closing my jewelry business.
●       What it means to lean out
●       Personal growth after letting go.
 
Ready to simplify and streamline how you scale your business?
 
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
 
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
 
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit leanoutmethod.com/podcast.
 
 
 

Are you tired of running into roadblocks when trying to grow your business? Would you like to know where to focus your time and energy for maximum profitability and learn the actionable strategies that successful entrepreneurs use to grow?
 In this episode, we dive into the world of business growth with Marcia, Darrell, and Annie who share their strategies for avoiding the most common mistakes that can stall business growth. From focusing on the right things to creating a clear vision, we share all the valuable insights and actionable ideas to help you take your business to the next level.
 
Darrell Evans is a serial entrepreneur, investor, and is the Co-founder/CEO of Yokel Local Internet Marketing, a Digital Marketing Agency based in Las Vegas, NV. He and his teams have helped businesses generate over $300M in revenue online. He’s personally started and/or operated 6 businesses since the age of 20.
He's also the host of The MindShift Podcast and is the Founder of the Growth Driven Entrepreneur Community and the MindShift Business Academy where he trains business owners on his signature growth frameworks.
 
Marcia Riner is a business growth strategist, certified financial planner®️, and the CEO of Infinite Profit Consulting based in California working with businesses all over the country. She is a 3X published author, host of PROFIT With A Plan podcast, and engaging speaker.


For over a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin.
 
 
In today’s episode, we explore:
         The importance of having clarity in your business          How to increase profitability          The most common mistakes that are holding you back from growth          The “Accelerate Now” event and what topics will it cover  
“The biggest mistake that a business makes that does keep them from focusing on the right things is having clarity on what those things actually are. All too often what businesses end up doing is they're very busy, they're working really hard,  but the things that they're investing their time, their energy, their money, their focus on end up not being the things that are actually going to drive the revenue, the profit, the results, and the impact that they actually want in their business”
-               -  Crista Grasso
 
 
Ready to simplify and streamline how you scale your business?
 
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
 
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
 
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

For full show notes and more visit leanoutmethod.com/podcast.
 
 
 

What does “scaling a business” mean? What’s the difference between growth and scaling? And how can a business not just grow, but scale exponentially?
Two of business owners’ best-loved topics are growth and scaling in business. We may think that the idea of scaling a business and growing a business is interchangeable, but the truth is, they’re two completely separate ideas. When you're in a season of growth, you tend to be in a season of more clients and more revenue. The downside of that is it usually also means more expense, more time, more people which will be partly exhilarating and exhausting. When you are in a season of scale, you become more focused on operational efficiency where you will learn on how to scale your business in a lean, luxe, leveraged way. This will give you more freedom and will help your company to scale in a really strategic and intentional way that will yield more revenue and sustainable success. 
 
In this episode, you’ll discover:
·        - Simple and sustainable scaling
·        - The difference in growing vs scaling your business
·        - The lean, luxe, leveraged way of scaling your business
·        - The stages in business
 
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
 



Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat
 
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
 


For full show notes and more visit leanoutmethod.com/podcast
 

What do we do to achieve sustainable profit? What financial KPI do we need to analyze to effectively manage our business margins and understand our cash flow? And through this KPI can we make the best choices for our businesses in order to maximize our finances?
As an entrepreneur, it is important that we know our financial data. And while we may not have a financial background, a simple grasp of the fundamental concepts of finances will help us enhance our strategic decision-making process and will let us have a deeper understanding of how to optimize our dashboard.
 
In today's episode, we'll be sitting down with Danielle Hayden. She is a reformed corporate CFO, who is on a mission to help rule breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. She will share with us how we can leverage our finances by learning how to read the data dashboards through these three main KPI’s which are gross profit, net profit, and operating expenses.
Danielle spent 10 years in the boardroom as a corporate finance officer and has transitioned to now being the CEO of Kickstart Accounting Inc. Where she helps business owners with bookkeeping, financial analysis, education, and she is also the author of the Profit Planner book series.
 
“This was something that I learned very early on in my business was that I could not do everything nor should I. I knew from day one that I wanted a sustainable business that I could be in for the long term, and that meant finding a life that I could live and that required me to have a team.” - Danielle Hayden
 
In this episode we explore:
·        - How to find these perfect KPIs in your business
·        - Profit planner book series
·        - Learn the expense grading strategy.
·       -  Practices to do to build sustainable profit.
·        - Ways to maximize your finances.
 
Learn and Connect with Danielle:
·        Follow Danielle’s on Pinterest
·        Visit Kickstart Accounting Inc. website
·        Like Kickstart Accounting Inc. on Facebook
·        Follow Kickstart Accounting Inc. on Instagram
·        Follow Kickstart Accounting Inc. on Linkedin
 
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit leanoutmethod.com/podcast.
 
 

How do you find a strong right-hand person for your business? And can you trust this person to have the right level of strategy, the right level of autonomy and the right level of implementation for your business to succeed?
As a business owner, it’s easy to hold on and micromanage every decision since you've put so much of yourself into your company and made so many sacrifices to get it started. But, if you continue doing this, it will stunt the growth of your company and your high performing team. So, it is very crucial to find a trusted right-hand person, someone who can see the vision that you have, someone that can think like you. And you want them to be able to be strategic, and to be able to implement your vision as if it was their own vision, as if it was their own company. And this episode will help you how to find this right-hand person.
In this interview, I am bringing on my absolutely amazing rockstar team, Annie P. Ruggles. She is the fractional CMO of my team and the founder of Quirk Works Consulting & The Non-Sleazy Sales Academy, where she harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small business.  We will be talking about the importance of having a really strong right-hand person, what we call your SOL - Strategy and Operations Leader.
 
In this episode, you’ll discover:
·        - The concept of inspired ownership over delegation
·        - The significance of a Strategy and Operations Leader
·        - The importance of finding your trusted right-hand person
·        - Developing your company's SOL - your right-hand person
 
“If every four seconds you have to check on your team or make sure this member of your team is liaising properly with another member of your team, or having to double check that stuff got done, this doesn't work right!”
-Annie P. Ruggles
Learn more and connect with Annie P. Ruggles
·        Follow Annie’s Linkedin
·        Visit Annie’s website
 
Ready to simplify and streamline how you scale your business?
 
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
 
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
 
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
 
For full show notes and more visit leanoutmethod.com/podcast.
 
 
 
 

Have you recently perused any webpages or social media platforms, and noticed the ads? Have you paid attention to the tone of voice adopted by the brands? Additionally, have you come across any articles that have inspired you to learn more and make a purchase? All of these things are possible due to the art of copywriting.
 
But what exactly constitutes good copy? Is it necessary to incorporate your authentic voice? In today's episode, I am thrilled to be sitting down with Liz Theresa, the Master of all things copy. We delve into the world of copywriting, website creation, and brand voice. As a business owner, these three components are critical to increasing your company's revenue and converting leads into high-paying clientele.
 
Liz is not only the host of the renowned Liz on Biz podcast, but she has also been recognized by Forbes as one of the 12 Small Business Podcasts That Will Help You Sell More. With over a decade of experience, she helps entrepreneurs find clarity and market themselves confidently online. Liz creates powerful, high-converting websites and memorable brands, while coaching business owners on how to increase their online visibility.
 
 
In this episode we explore:
- The advantage of writing in your authentic voice
·        - Leveraging copywriting to convert leads.
·        - The difference between website and copywriting
·        - How to write an about page that is compelling and interesting
·        -Top takeaways for copywriting to get conversions
 
Tune in to the episode if you want to learn more about copy and website and all things conversion!
 
“Make it very clear who you are, who you help, and the problem you solve and do it everywhere you show up online.” - Liz Theresa
 
Learn more and connect with Liz:
·        Visit Liz’s Website
·        Follow Liz’s Instagram
·        Listen to Liz on biz podcast
·        Get the free copy class now!
·        Get the Paid course!
Other links
https://www.facebook.com/liztheresa https://www.facebook.com/groups/InternetFameNow/ https://www.twitter.com/liztheresa https://www.linkedin.com/in/liztheresa https://www.pinterest.com/liztheresa https://www.youtube.com/channel/UCMLsF2rkCG2ocDcJaECXL0g?view_as=subscriber  
 
Ready to simplify and streamline how you scale your business?
 
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.
 
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.
 
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
 
For full show notes and more visit leanoutmethod.com/podcast.