43 min

Learn How to Get Instant Feedback from Your Customers and Implement it Right Away with Rob Holland, the CEO of Feedback Loop Through Your Looking Glass

    • Marketing

Rob Holland has had to travel a long way - from working at CGC to becoming CEO of Feedback Loop. The journey wasn’t easy, but that’s how he got a vast amount of experience in the consumer space. 
Luckily for all of us – he selflessly shared his knowledge about what's going on in the customer's mind when they weigh whether to buy something or not. So if you want a shortcut directly to the mind of consumers – this is where you’ll find it.
In this episode, we’ve covered some hot topics – the effect branding has on customers and their perception, and ResTech, a term that stands for “research technology.” The purpose of research technology is to bring businesses and customers closer together by analyzing businesses’ insights and initiatives. With ResTech - agencies, platforms, and brands won't have to depend only on simple demographic information, but they can now pull in purchase-based information.
Online shopping has rapidly gained popularity, and it's the easiest way to buy something. But how do you stand out from the competition and give your customers what they want when they want it? Data is collected all the time, but only the people who know how to use it right will benefit from it. 
Rob Holland also shares how automating data analysis can save you months and thousands of dollars. 
So how can you keep up with all that data and turn it into your advantage?

Rob Holland has had to travel a long way - from working at CGC to becoming CEO of Feedback Loop. The journey wasn’t easy, but that’s how he got a vast amount of experience in the consumer space. 
Luckily for all of us – he selflessly shared his knowledge about what's going on in the customer's mind when they weigh whether to buy something or not. So if you want a shortcut directly to the mind of consumers – this is where you’ll find it.
In this episode, we’ve covered some hot topics – the effect branding has on customers and their perception, and ResTech, a term that stands for “research technology.” The purpose of research technology is to bring businesses and customers closer together by analyzing businesses’ insights and initiatives. With ResTech - agencies, platforms, and brands won't have to depend only on simple demographic information, but they can now pull in purchase-based information.
Online shopping has rapidly gained popularity, and it's the easiest way to buy something. But how do you stand out from the competition and give your customers what they want when they want it? Data is collected all the time, but only the people who know how to use it right will benefit from it. 
Rob Holland also shares how automating data analysis can save you months and thousands of dollars. 
So how can you keep up with all that data and turn it into your advantage?

43 min