64 episodes

The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed and produced JUST for you, so you can learn from the best industry experts in the world. You can listen to exclusive interviews with authors, thought-leaders, and successful business titans who share their stories and business journeys so we can draw insights and learn from their successes and struggles together. As you're working on growing your business and pursuing your dreams, we'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. And... we'll have some fun in the process.

Learn More Earn More Business Growth Podcast Brian Webb

    • Business
    • 5.0 • 11 Ratings

The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed and produced JUST for you, so you can learn from the best industry experts in the world. You can listen to exclusive interviews with authors, thought-leaders, and successful business titans who share their stories and business journeys so we can draw insights and learn from their successes and struggles together. As you're working on growing your business and pursuing your dreams, we'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. And... we'll have some fun in the process.

    #64: The Ultimate Guide To TikTok Hashtags For Growing Your Business

    #64: The Ultimate Guide To TikTok Hashtags For Growing Your Business

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 64: The Ultimate Guide To TikTok Hashtags For Growing Your Business
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    INTRODUCTION
    If you're on TikTok, if you are using TikTok to grow your business and you're wanting to get it right, today I'm going to give you the ultimate guide on how to use hashtags on TikTok to grow your business smarter and faster. Let's jump into it.
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    TRANSCRIPT
     Brian Webb:
    If you're on TikTok, if you are using TikTok to grow your business and you're wanting to get it right, today I'm going to give you the ultimate guide on how to use hashtags on TikTok to grow your business smarter and faster. Let's jump into it.
    This is to Learn More, Earn More Business Growth Podcast.
    Brian Webb:
    Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and mistakes along the way. So let's go ahead and jump into today's episode.
                Hey everyone. Welcome back to the show. It is July 4th, 2022. I hope that you are having a safe and fun and relaxing holiday with your family and friends. So happy Independence Day. Today we're going to talk about TikTok and why hashtags are so important. First thing you've got to know, hashtags on TikTok have the power to expand your reach beyond your current audience. Now let's talk about why you care and why that's important. Number one, hashtags provide context. Hashtags provide a layer of context with your TikTok videos. For instance, for example, if you upload a video and you're playing a video game, you could include the hashtag #gaming or #videogames. Then the TikTok algorithm decides who will be the most interested in seeing that video in their feed.
                Second discoverability and engagement. You probably know this already, but hashtags categorize your videos under very specific topics like #gaming or #videogamestreaming so users can easily find the content they're interested in. As a result, your content has more chances to be discovered, even if someone isn't currently following you on TikTok. So when you get more eyeballs, when you get more people paying attention to your content, you've got a higher chance of engagement. After all, users can only like and comment on the videos that appear in front of them. So obviously your goal is to appear in front of as many eyeballs as you possibly can.
                Last, hashtags are a great tool for building community. For example, branded hashtags are an effective way to encourage users to engage with your brand and create videos around a sponsored hashtag. And check out this case study I saw on HubSpot. Nissan Australia wanted to promote its new sports car called the Juke. So on TikTok, they created a branded hashtag #improvisewithJuke, and then they challenged their users to make their own car commercial voiceover with the winner, receiving a feature in a future Juke commercial. So what happened? 129 million video views globally and over 34,000 video submissions leading to a 92% lift in brand awareness for the Juke. So clearly we would call that a very, very successful case study.
                So I'm going to give you three ideas on how to use hashtags on TikTok. Tip number one, find the best hashtags for your content. It's super important to research hashtags that are relevant to what you do, your brand, your industry, and t

    • 7 min
    #63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages

    #63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages
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    INTRODUCTION
    Are you responsible for generating leads and acquiring new customers for your business? Are you on the LinkedIn platform trying to cultivate meaningful relationships that eventually convert into new customers? Today, I'm going to give you the ultimate guide on how to use LinkedIn voice messages and how, when, and why you should send them. Let's jump into the show.
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    TRANSCRIPT
    Brian Webb:
    Are you responsible for generating leads and acquiring new customers for your business? Are you on the LinkedIn platform trying to cultivate meaningful relationships that eventually convert into new customers? Today, I'm going to give you the ultimate guide on how to use LinkedIn voice messages and how, when, and why you should send them. Let's jump into the show.
    This is to Learn More Earn More Business Growth Podcast.
    Brian Webb:
    Hey everyone, welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions, and avoid costly pitfalls, and expensive mistakes along the way. So, let's go ahead and jump into today's episode.
                So today we're going to talk about sending voice messages on the LinkedIn platform. There's a couple of things that you should know right out of the gate. First of all, you can't send LinkedIn voice messages on your desktop PC. You can only do it from the LinkedIn app. And let me tell you why you should consider using LinkedIn voice messages. I would imagine, I would bet a large sum of cash, that your LinkedIn inbox looks exactly like mine. It is full of spam messages. It's full of people who connect with you, and then they pitch, pitch, pitch, sell, sell, sell pitch, pitch over and over again, lather, rinse repeat. And for sure, because it's the easiest thing to automate, it's the fastest and cheapest way to message you. It's the easiest way to gamify, which I would argue means to cheapen your sales and marketing efforts, so everyone uses text messages.
                But lets you and I be better than that, so let's assume that you are different. Let's assume that you really do want to help your audience. And let's also assume that you want to do marketing right. How does your text message differentiate from every other text message, including that which is done by automation and bots? And the answer is, it doesn't, you look exactly like the bad guys. So how do you stand apart? How do you stand out? How do you differentiate yourself? How do you let me see the warmth and the charisma of your personality? How do you let me get a sense of your authenticity to reach out to me? The short answer is voice messages on LinkedIn.
                Now, at this point, I can almost imagine the objections that some of you might be thinking, which is I don't like getting voice messages. And if you don't, I respect that, I totally get it. But just because you don't like something, doesn't mean it won't work, and it doesn't mean that it's not a better way than what you don't like. One of the things that I teach all of my clients, my high-paying VIP clients, is that you can either use social media or you can be used by social media, but you're going to fall into one of those two categories. I would suggest that you use social media to effectively cultivate new, mean

    • 12 min
    #62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business

    #62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business
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    INTRODUCTION
    Meta, the artist formerly known as Facebook, is introducing recurring notifications in Facebook Messenger. Why do you care and how can you use it to grow your business? I'll get to that in the show. Let's jump into it.
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    HELPFUL LINKS
    The Ultimate 97 Point Marketing Audit Checklist
    ____________________
    TRANSCRIPT
    Brian Webb:
    Meta, the artist formerly known as Facebook, is introducing recurring notifications in Facebook Messenger. Why do you care and how can you use it to grow your business? I'll get to that in the show. Let's jump into it.
    This is to Learn More Earn More Business Growth Podcast.
    Brian Webb:
    Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
                Hey everybody. Welcome back to the show. Let me ask you a question. Why is Facebook a valuable platform? Why is NBC a valuable television network? The answer is simple. They have audiences. They have the attention of eyeballs and ears. And as a result, people will pay tons and tons of money to advertise on those platforms. So whether you're a solopreneur business, a realtor, for example, or whether you're running a $10 million a year business, what's your biggest asset? Your audience, the people who buy from you, the people who might buy from you in the future.
                So what's the takeaway? You need to be growing your audience. You need several lists if you want to scale and grow your business. So for example, how big is your email list? How big is your text message list? And here comes the surprise. How big is your Facebook Messenger audience? The vast majority of people who own businesses, who listen to this podcast have no idea that you can not only grow an audience inside Facebook Messenger just like you can your email list, you can grow multiple audiences.
                So if you're in a B2B business and you work with architects, manufacturers, and home builders, you could literally have 1,000 people in an audience in Facebook Messenger that are all manufacturers, another 1,000 people who are home builders, and another 1,000 people who are architects. And all of those 3,000 people have no idea that they are in an audience with the other 2,999 people. They have no idea. So why do you care? When you send out an email, look at your own analytics. If you're lucky, you're getting a 20 to 25% open rate. And if you're lucky, you're getting a one or 2% click-through rate.
                And that's probably if you're emailing to a group of your family and friends. So to put some math to that, if you have 1,000 people on your email list and you send out an email, maybe a little over 200 of the people that you send it to will open it, meaning they'll even see it, to begin with. And if you're lucky, 20 of them, probably less will click on any offer that you give to them. Now, let's contrast that with text messaging. Text messages, 90 plus percent of the people that send a message to will see it, and oftentimes 50, 60, 70, 80, 90% of them will click on whatever you sent in the text.
                But here's the big secret that marketers know that you don't, you can do the exact same thing

    • 9 min
    #61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn

    #61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn
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    INTRODUCTION
    Do you wish you could generate more sales from LinkedIn without actually having to prospect? Are you curious how to build an automated lead generation process on LinkedIn? Well, if so, you're in the right place today. I'm going to teach you how to make an automated funnel on LinkedIn to grow your business smarter and faster. Let's jump into it.
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    ____________________
    HELPFUL LINKS
    The Ultimate 97 Point Marketing Audit Checklist
    ____________________
    TRANSCRIPT
    Brian Webb:
    Do you wish you could generate more sales from LinkedIn without actually having to prospect? Are you curious how to build an automated lead generation process on LinkedIn? Well, if so, you're in the right place today. I'm going to teach you how to make an automated funnel on LinkedIn to grow your business smarter and faster. Let's jump into it.
    This is The Learn More, Earn More Business Growth Podcast.
    Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Hey, everyone. Welcome back to The Learn More, Earn More Business Growth Podcast.
                If you're new here today, today is part three of a three-part LinkedIn masterclass. Episode 58, we talked about creator mode and the seven reasons that every B2B business leader should add this to your profile, and how to do it. Episode 59, we talked about part two, basically how to prospect like a pro, how to get 10 to 20 real leads or more every month from LinkedIn. Today, part three, the final part of this series anyway, is how to create an automated sales funnel on LinkedIn. And so today, we're going to talk about how to turn your LinkedIn company page into an automated sales funnel in just a handful of steps.
                Remember prospecting is an organic process, meaning you're humanly reaching out to other people, trying to connect, and form those relationships. Today is going to be more about paid traffic. So the money that you give to LinkedIn to buy traffic or to buy media to get attention to your brand and to the products and services and offers that you have. LinkedIn ads offer really, really valuable opportunities to expand your reach because that's what they want you to do. They want you to pay them using one of their specific types of ads called native lead forms.
                Again, we're always flying fast and furiously here on the podcast because you are a busy, busy person, but basically, a lead forum is when an ad pops up on LinkedIn and someone clicks on it. Instead of abandoning LinkedIn and going to your website, a form pops out with all of their information already populated from their account in the forum. All they have to do is click submit. LinkedIn likes this because they're less likely to leave the platform. You like it because it's bringing the information straight from their account, which is probably their real information, as opposed to them just giving you their juncture email address.
                But before you run any ads, the first thing you've got to do, you've got to turn on conversion tracking in the platform. And to do this, to access conversion tracking, go to LinkedIn campaign manager, open your account, view your account assets

    • 15 min
    #60: How To Use A Summit Funnel To Build Massive Authority, Generate Tens of Thousands Of Leads, & 6 Or 7+ Figures Of New Revenue Opportunities

    #60: How To Use A Summit Funnel To Build Massive Authority, Generate Tens of Thousands Of Leads, & 6 Or 7+ Figures Of New Revenue Opportunities

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 60: How To Use A Summit Funnel To Build Massive Authority, Generate Tens of Thousands Of Leads, & 6 Or 7+ Figures Of New Revenue Opportunities
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    INTRODUCTION
    What if I told you there was a funnel that you could use to build massive authority, get tens or hundreds of thousands of leads in a single month, help you to instantly become an influencer, and generate five, six, seven figures, or more in new deal flow opportunities, even if you're a small business, even if you don't have an email list? Today I'm going to teach you about the summit funnel. Let's jump into it.
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    HELPFUL LINKS
    The Ultimate 97 Point Marketing Audit Checklist
    ____________________
    TRANSCRIPT
    Brian Webb:
    What if I told you there was a funnel that you could use to build massive authority, get tens or hundreds of thousands of leads in a single month, help you to instantly become an influencer, and generate five, six, seven figures, or more in new deal flow opportunities, even if you're a small business, even if you don't have an email list? Today I'm going to teach you about the summit funnel. Let's jump into it.
    This is the Learn More Earn More Business Growth podcast.
    Hey everyone, welcome to the show. I'm your host Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
                Hey everyone, welcome back to the show. Today I am going to teach you about something that you've got to know about. It's called the summit funnel, but let me tell you a little bit about it. A summit funnel is another type of lead generation funnel, but it's one that is strategically designed to let you leverage other people's traffic and co-brand yourself to build your authority in a market. You can use summit funnels to quickly build an email list, generate leads, and develop relationships with other influencers in your market. So what is a summit funnel? A summit or a virtual summit is a free online conference, and when organized and executed well, it can be an incredible business growth opportunity which requires zero ad spend. Although ad spend helps. Instead of spending time and money mastering paid traffic, a virtual summit allows you to partner with dozens of other established businesses and business leaders in your niche, driving targeted traffic from their email lists their audiences to your funnel to grow your own subscriber list, generate your own leads in a matter of weeks.
                And here's a bonus, by contacting and interviewing speakers for your summit, you begin to build a network of influencer colleagues with whom you will continue to do business with for the years to come. Second bonus, there's an added benefit of authority being given to you by viewers simply because your face appears alongside your guest speakers on your summit registration page, on promotional materials, and in your video interviews. So how does it work? Step one, invitations. First, a person, you, who organizes the summit, you're going to be known as the host, invites a group of colleagues in their niche to be interviewed. You're going to do this either over Zoom or some type of video conference software. The ideal interviewee is a colleague or someone in your niche who has their own email list of your ideal clients. A good size summit, about 30 speakers, but it can be more, it can be less, but you'll likely find your

    • 13 min
    #59: 3-Part LinkedIn Master Class - Part 2 - Prospecting: How To Get 10 to 20 Real Leads Or More From LinkedIn Every Single Month

    #59: 3-Part LinkedIn Master Class - Part 2 - Prospecting: How To Get 10 to 20 Real Leads Or More From LinkedIn Every Single Month

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 59: 3-Part LinkedIn Master Class - Part 2 - Prospecting: How To Get 10 to 20 Real Leads Or More From LinkedIn Every Single Month
    ____________________
    INTRODUCTION
    Last week, we covered part one of my LinkedIn masterclass, seven reasons why every B2B business owner and leader needs to add creator mode to your profile. This week, we're getting to part two: prospecting - how to get 10 to 20 real leads or more from LinkedIn every single month. Let's jump into it.
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    SUBSCRIBE
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    ____________________
    HELPFUL LINKS
    The Ultimate 97 Point Marketing Audit Checklist
    ____________________
    TRANSCRIPT
    Brian Webb:
    Last week, we covered part one of my LinkedIn masterclass, seven reasons why every B2B business owner and leader needs to add creator mode to your profile. This week, we're getting to part two: prospecting - how to get 10 to 20 real leads or more from LinkedIn every single month. Let's jump into it.
    This is the Learn More Earn More Business Growth Podcast.
    Brian Webb:
    Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. Let's go ahead and jump into today's episode.
                Hey everyone. Welcome back. Last week, part one of my LinkedIn masterclass. This week, part two. I'm going to teach you how to prospect like a pro. Next week, I'm going to teach you how to make a sales funnel that starts with LinkedIn. I would say that the vast majority of people who are on LinkedIn, business owners, and business leaders, you know that you should be on the platform. You know that it's where your prospects are. And you're doing stuff. Maybe you're posting here and there and you're hitting the like button from time to time, but you're not getting any leads from it.
                If you haven't done so yet, go back and listen to last week's episode, where I teach you how to turn on creator mode and the seven reasons why you should. This week, we're going to talk about prospecting. And by the way, I'm sensitive to the fact that this is an audio platform. So if you want to see what I'm going to teach here today, go check out the Learn More Earn More newsletter on LinkedIn. And if I gave you the URL to the newsletter, you would never find it. So instead, just go to: learnmoreearnmorenewsletter.com. It will redirect you. You can go there and see the scripts of everything I talk about. Basically, you can have the framework right in front of you.
                And if you're not subscribed, go ahead and hit that subscribe button. That way, you'll get notified every time I launch a new article, which is at least weekly, by the way. And every single one of them are to help you grow your business smarter and faster. Let's get to it. Here is how you prospect properly on LinkedIn.
                Step number one, you've got to know who your ideal customer avatar is or who they are. And we're not going to even talk about that today because I've already covered it. In fact, if you go back to the podcast to episode number seven, I basically teach you how to create the perfect ideal customer avatar to grow your business. So go check that out. And once you learn how to do it, go check out my free tool at whatboxdigital.com/avatar. There's a form right there. You walk through all the questions. It will email you the results. It's a great tool, and it's free your favorite price. But step one, you've got to know who you're tar

    • 16 min

Customer Reviews

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11 Ratings

11 Ratings

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Amazing content that will change your biz!

This podcast is legit and everything your business needs to get to the next level! If you’re not listening and subscribing, I can assure you that your business is not growing anywhere near the rate it would with Brian’s advice. Subscribe!!! You won’t regret it! 🥳🥳

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I listen to this podcast on a regular basis and find it extremely useful. The information provided are like the golden rules to better marketing. The interviews conducted, on occasion, are insightful and add personal and professional context to the message. It’s a must listen to for anyone interested in being better. -Alvin Wright Communications

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Great content & host

Brian does a great job with interviews. The content is always interesting and provides immediate value.

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