58 episodes

The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed and produced JUST for you, so you can learn from the best industry experts in the world. You can listen to exclusive interviews with authors, thought-leaders, and successful business titans who share their stories and business journeys so we can draw insights and learn from their successes and struggles together. As you're working on growing your business and pursuing your dreams, we'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. And... we'll have some fun in the process.

Learn More Earn More Business Growth Podcast Brian Webb

    • Business
    • 5.0 • 9 Ratings

The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed and produced JUST for you, so you can learn from the best industry experts in the world. You can listen to exclusive interviews with authors, thought-leaders, and successful business titans who share their stories and business journeys so we can draw insights and learn from their successes and struggles together. As you're working on growing your business and pursuing your dreams, we'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. And... we'll have some fun in the process.

    #58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile

    #58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile
    ____________________
    INTRODUCTION
    Are you sick and tired of being on LinkedIn, but you don't feel like you're getting out of it what you should be? Well today, I'm going to take you through part one of three of my LinkedIn masterclass that's guaranteed to help you generate leads month after month and grow your business smarter and faster. Let's jump into the show.
    ____________________
    SUBSCRIBE
    Apple  |  Spotify |  Pandora  |  Google  |  iHeart Radio |  Deezer  |  Stitcher  |  Amazon Music  |  (SoundCloud Coming Soon)
    ____________________
    HELPFUL LINKS
    The Ultimate 97 Point Marketing Audit Checklist
    ____________________
    TRANSCRIPT
    Brian Webb:
    Are you sick and tired of being on LinkedIn, but you don't feel like you're getting out of it what you should be? Well today, I'm going to take you through part one of three of my LinkedIn masterclass that's guaranteed to help you generate leads month after month and grow your business smarter and faster. Let's jump into the show.
    This is the Learn More Earn More Business Growth Podcast.
    Brian Webb:
    Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
                Well, you heard me say it in the introduction, today is part one of three of my LinkedIn masterclass. Today, we're going to talk about creator mode, and seven reasons you and every other B2B business leader should add this to your profile. Next week, we'll go into part two; prospecting. I will literally give you my behind-the-scene step-by-step process for how I prospect on LinkedIn and generate 10 to 20 leads a month every single month. Then the following week we'll go to part three where I'll teach you how to create an automated sales funnel on LinkedIn. But today let's just talk about creator mode. I'm going to give you the seven reasons you need to add this to your profile. But first, let's talk about what creator mode is.
                Basically, creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to new tools, additional tools, and features that will help you create content and grow your audience based on LinkedIn. And to learn how to do that by the way, if you just perform a Google search on how to turn on creator mode on LinkedIn, it'll bring you right to the link. They walk you through it step-by-step. While I'm not going to go deep on this today, I will give you the first few steps here, just so that you know how to do it.
                Go to your LinkedIn profile. You're going to click on the icon up at the top of your LinkedIn homepage. Click view profile, scroll down to the resources, and click on creator mode, which is currently set to off. What you're going to do is click next on the creator mode preview popup window. And then this is where you can go through the process. So that's the quick and dirty way of how to actually turn it on, but let's talk about the reasons you want to.
                Reason number one, the connect button on your profile will change to follow. Once you've done this, LinkedIn will now display the number of followers you have there on your profile. When someone sends you a connection request, after you turn on creator mode, they will also follow you while they await your response. So if you don't have this turne

    • 10 min
    #57: 10 Things Every Business Should Automate To Save Time & Grow Faster

    #57: 10 Things Every Business Should Automate To Save Time & Grow Faster

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 57: 10 Things Every Business Should Automate To Save Time & Grow Faster
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    VALUE BOMBS
    So here you are, you're running your business, you want to grow faster, you want to be more efficient, you want to add time back to your schedule, I'm going to teach you 10 things that you and every business should be automating.
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    SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
    Active Campaign - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
    Instapage - Everything you need to build and optimize landing page experiences for higher conversions.
    TypeForm - Create forms, surveys, and quizzes that people enjoy answering.
    Jasper - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews.
    SalesMessage - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online.
    Pipedrive - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople.
    Wavve - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media!
    Descript - All-in-one audio & video editing, as easy as a doc.
    OptinMonster - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.
    Monday - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.
    SproutSocial - A powerful solution for social media management.
    Creative Market - Accelerate your projects with millions of ready-to-use template products.
    New Old Stamp - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management.
    CallRail - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not.
    Adobe Creative Cloud - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud.
    Miro - The online collaborative whiteboard platform to bring teams together, anytime, anywhere.
    Slack - Stay on the same page and make decisions faster by bringing all of your work communication into one place.
    Apple Keynote - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices.
    Feedly - Track insights across the web via RSS feeds without having to read everything
    LinkedIn Sales Navigator - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions.
    Grammarly - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails.
    Evernote - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place.
    Vimeo - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best.
    Libsyn - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen.
    Avid Pro Tools - The industry-standard audio-production software for songwriters, musicians, producers, and engineers.
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    SUB

    • 19 min
    #56: Part 1: A Story About A $40 Million Dollar Fraud And Its Priceless Lessons For Investors & Entrepreneurs

    #56: Part 1: A Story About A $40 Million Dollar Fraud And Its Priceless Lessons For Investors & Entrepreneurs

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 56: Part 1: A Story About A $40 Million Dollar Fraud And Its Priceless Lessons For Investors & Entrepreneurs
    ____________________
    VALUE BOMBS
    What does desperation, patriotism, entrepreneurship, a 40 million loss for investors, concurrent FBI and SEC investigations, and a pending indictment of a friend and former client all have in common? This podcast, this episode, my interview today with Chris Bentley, let's jump into the show.
    ____________________
    SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
    Active Campaign - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
    Instapage - Everything you need to build and optimize landing page experiences for higher conversions.
    TypeForm - Create forms, surveys, and quizzes that people enjoy answering.
    Jasper - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews.
    SalesMessage - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online.
    Pipedrive - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople.
    Wavve - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media!
    Descript - All-in-one audio & video editing, as easy as a doc.
    OptinMonster - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.
    Monday - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.
    SproutSocial - A powerful solution for social media management.
    Creative Market - Accelerate your projects with millions of ready-to-use template products.
    New Old Stamp - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management.
    CallRail - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not.
    Adobe Creative Cloud - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud.
    Miro - The online collaborative whiteboard platform to bring teams together, anytime, anywhere.
    Slack - Stay on the same page and make decisions faster by bringing all of your work communication into one place.
    Apple Keynote - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices.
    Feedly - Track insights across the web via RSS feeds without having to read everything
    LinkedIn Sales Navigator - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions.
    Grammarly - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails.
    Evernote - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place.
    Vimeo - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best.
    Libsyn - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen.
    Avid Pro Tools - The industry-standard audio-

    • 28 min
    #55: The Lead Generation Squeeze Funnel Every B2B Business Should Be Using To Get More Leads

    #55: The Lead Generation Squeeze Funnel Every B2B Business Should Be Using To Get More Leads

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 55: The Lead Generation Squeeze Funnel Every B2B Business Should Be Using To Get More Leads
    ____________________
    VALUE BOMBS
    Whether you're a B2B or B2C business owner or leader, you know that you should be using sales funnels, but you kind of sort of don't get it kind of, sort of, but not really. Today, I'm going to walk you through the ultimate lead generation squeeze funnel. Let's get to it.
    ____________________
    SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
    Active Campaign - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
    Instapage - Everything you need to build and optimize landing page experiences for higher conversions.
    TypeForm - Create forms, surveys, and quizzes that people enjoy answering.
    Jasper - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews.
    SalesMessage - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online.
    Pipedrive - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople.
    Wavve - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media!
    Descript - All-in-one audio & video editing, as easy as a doc.
    OptinMonster - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.
    Monday - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.
    SproutSocial - A powerful solution for social media management.
    Creative Market - Accelerate your projects with millions of ready-to-use template products.
    New Old Stamp - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management.
    CallRail - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not.
    Adobe Creative Cloud - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud.
    Miro - The online collaborative whiteboard platform to bring teams together, anytime, anywhere.
    Slack - Stay on the same page and make decisions faster by bringing all of your work communication into one place.
    Apple Keynote - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices.
    Feedly - Track insights across the web via RSS feeds without having to read everything
    LinkedIn Sales Navigator - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions.
    Grammarly - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails.
    Evernote - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place.
    Vimeo - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best.
    Libsyn - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen.
    Avid Pro Tools - The industry-standard audio-production software for songwriters,

    • 21 min
    #54: The Top 9 Reasons You're Wasting Money On Marketing That Does! Not! Work!

    #54: The Top 9 Reasons You're Wasting Money On Marketing That Does! Not! Work!

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 54: The Top 9 Reasons You're Wasting Money On Marketing That Does! Not! Work!
    ____________________
    VALUE BOMBS
    If there's one thing I hear over and over again, it's, "Brian, our marketing doesn't work and we don't know why." Well, there are a plethora of reasons why that could be happening, but today I'm going to share the nine top reasons your marketing isn't working. 
    ____________________
    SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
    Active Campaign - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
    Instapage - Everything you need to build and optimize landing page experiences for higher conversions.
    TypeForm - Create forms, surveys, and quizzes that people enjoy answering.
    Jasper - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews.
    SalesMessage - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online.
    Pipedrive - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople.
    Wavve - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media!
    Descript - All-in-one audio & video editing, as easy as a doc.
    OptinMonster - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.
    Monday - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.
    SproutSocial - A powerful solution for social media management.
    Creative Market - Accelerate your projects with millions of ready-to-use template products.
    New Old Stamp - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management.
    CallRail - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not.
    Adobe Creative Cloud - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud.
    Miro - The online collaborative whiteboard platform to bring teams together, anytime, anywhere.
    Slack - Stay on the same page and make decisions faster by bringing all of your work communication into one place.
    Apple Keynote - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices.
    Feedly - Track insights across the web via RSS feeds without having to read everything
    LinkedIn Sales Navigator - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions.
    Grammarly - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails.
    Evernote - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place.
    Vimeo - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best.
    Libsyn - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen.
    Avid Pro Tools - The industry-standard audio-production software for songwriters, musicians, producers, an

    • 15 min
    #53: 7 Ways To Reduce Your Email List Unsubscribe Rates

    #53: 7 Ways To Reduce Your Email List Unsubscribe Rates

    Learn More Earn More Business Growth Podcast
    Host: Brian Webb
    Episode 53: 7 Ways To Reduce Your Email List Unsubscribe Rates
    ____________________
    VALUE BOMBS
    So you're doing the right thing, you're doing the hard work to stay in touch with your customers and your prospective customers. And after all of that hard work, people keep unsubscribing. That's painful. Today, I'm going to give you seven tips to reduce your email unsubscribe rates. If you're going to do all the hard work, you want to make sure you maximize the benefit. So, let's jump into the show.
    ____________________
    SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
    Active Campaign - CRM & Marketing Automation
    TypeForm - Web Forms
    Monday - Project Management (on steroids)
    Pipedrive - CRM Alternative
    Instapage - Landing Pages
    Creative Market - Graphic Design & Creative Template Resources
    ____________________
    SUBSCRIBE
    Apple  |  Spotify |  Pandora  |  Google  |  iHeart Radio |  Deezer  |  Stitcher  |  Amazon Music  |  (SoundCloud Coming Soon)
    ____________________
    HELPFUL LINKS
    The Ultimate 97 Point Marketing Audit Checklist
    ____________________
    TRANSCRIPT
    Brian Webb:
    So you're doing the right thing, you're doing the hard work to stay in touch with your customers and your prospective customers. And after all of that hard work, people keep unsubscribing. That's painful. Today, I'm going to give you seven tips to reduce your email unsubscribe rates. If you're going to do all the hard work, you want to make sure you maximize the benefit. So, let's jump into the show.
    This is the Learn More Earn More Business Growth podcast.
    Brian Webb:
    Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So, let's go ahead and jump into today's episode.
                It takes superhuman effort to build an email list, to begin with, set up workflows, and manage the responses. After going through all of this, it's painful to see some of your contacts, lots of them, slipping out of your fingers. And your first inclination might be that they're not valuable, but that's not necessarily the case. The truth is, email unsubscribe rates are a necessary evil. It's a part of life. It helps clean up your email list. It ensures that your emails are reaching the right people who might take the action that you want to see them take.
                But of course, I want to see you lose as few people as possible, but let's start by giving you a baseline. What are some of the average email unsubscribe rates across various industries? I'll just cover three or four or just a few.
                In advertising and marketing, an open rate average is about 18.5%. An unsubscribe rate is about 0.2%. In education, you're going to get closer to a 25% open rate with a click-through rate of nearly 4.5%, and about a 0.1% unsubscribe rate. Let's talk about a couple more. Let's look at healthcare. In healthcare, the average open rate is about 23.4% with about 0.3% unsubscribing. Let's just do one more. Let's go into retail. 12.6% is the average open rate, clearly ignorable, and according to Woorise.com, a 0% unsubscribe rate. Now clearly, we know it's not zero, but the average is 0%.
                So, that gives you a few baseline metrics and you can see how your stats compare to those. So, here are seven tips to improve your unsubscribe rate. Number one, consider using double opt-ins. Double opt-ins require the users to confirm their consent to sign up for your email newsletter or your email sequences.
                So basically when someone signs up, they get a

    • 11 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Chris B 99 ,

Great content & host

Brian does a great job with interviews. The content is always interesting and provides immediate value.

ratemebad ,

Fantastic interview with Pia

The business model discussed is exactly what I was thinking. “Working hard and still in debt”sounded so familiar. This podcast conversation resonated with me from start to finish. Well done. Bravo!

loudcreativegroup ,

Love this podcast!

This podcast is a phenom place to get a great blend of inspirational interviews and stories mixed with some highly practical marketing and business growth tips that can be deployed right away. No fluff stuff here at all. Great show!

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