Learn Paid Media is a podcast that focuses on teaching you all aspects of online paid media. Nick Banik is a digital marketer with experience managing Google Ads, Bing Ads, Facebook and Instagram Ads, Pinterest Ads, YouTube advertising, programmatic display advertising, and much more. The podcast focuses on how to learn paid media and how to manage online advertising campaigns for both large and small budgets.
Episode 17 – Facebook Ads Advanced Creative Strategy and Targeting with Kevin Urrutia
In this episode of the Learn Paid Media podcast, I talk with Kevin Urrutia, the Founder of Voy Media, which is a huge Facebook Ad agency out of New York City. We had a great conversation on Facebook Ads, creative strategy and messaging, storytelling in advertising, targeting, full-funnel strategies, and so much more. This episode […]
Episode 16 – YouTube Advertising New Placements, Features, and Targeting
In this episode of the Learn Paid Media podcast, I go over some of the newer YouTube advertising features such as lead forms and search partner targeting while also covering overall targeting strategies for generating leads and conversions.
Episode 15 – Lead Generation Channel Selection In Online Advertising
This episode focuses on choosing the right online advertising channels for lead generation for B2B and B2C advertisers, and I classify different types of leads and how that impacts channel selection and strategy.
Episode 14 – B2B Paid Media Audience Targeting
It’s a been a long time, but I am back! Here is an episode on B2B audience targeting for paid media as it relates to Facebook Ads, but I also cover some Google Ads strategy for B2B and give an update on where I’ve been and everything.
Episode 13 – Nick’s Interview on Bidding from the Better Digital Marketing Podcast
Hey Everyone. This week is a little different as the episode is from an interview that I did on the Better Digital Marketing Podcast with Ben Briggs. The episode should be up in video format soon on his YouTube channel here. https://www.youtube.com/channel/UC67cFyOvKiuzpVHVJR85IIA/videos
Episode 12 – YouTube Advertising Campaign Types and Strategies
This episode focuses on the fundamentals of YouTube advertising some of the strategies you can use with the different campaign types. It focuses mainly on the different campaigns and ad units, but it presents some of the strategies associated with each.
Packed with info but digestible
Nick has a great way of presenting information to people that’s easy to understand if you aren’t in the industry but doesn’t talk down to you. He doesn’t ignore info for more advanced people either. It’s a great balance.
So far the episodes have been refreshing to listen to and gets the mind working and coming up with ideas. Looking forward to more!
Honest, Straight Up PPC
This is the perfect podcast for the PPC Novice, and serves as a great refresher for those “seasoned” in the space. PPC changes frequently, so Nick brings an up to date twist to paid media. Forget about the concepts you learned 5 years ago. This is your go-to source for all things on your road to becoming a PPC superstar.
Nick is the PPC Wizard
This is a must-listen podcast for anyone in digital advertising. Nick has years of experience and he can clearly articulate the lessons in this show. I’m excited to see where he takes it with digital strategies and other platforms outside of Google. Plus you’ll get some humor with his New Jersey bluntness on certain topics.