Welcome to our podcast! In this episode, we discuss with the great Michelle B. Griffin about the different processes and challenges of building a personal brand and working in consulting.
Bringing great insights abut the industry and how to tackle the obstacles we face, Michelle helps us gain more clarity on topics like: LinkedIn, Marketing, Personal Branding, and more!
Do you want to know all about it? Here are some of the topics we went through:
-Why a Personal Brand is NOT About You (02:00-05:40)
-How to Find an Audience for Your Personal Brand (06:40 - 10:42)
-Beat Imposter Syndrome for Your Personal Brand (15:21 - 21:58)
-How Long Does it Take to Build a Consistent Personal Brand? (27:50 - 33:02)
-Inbound or Outbound? Using LinkedIn for Personal Branding (33:03 - 39:05)
About Michelle B. Griffin:
Michelle is a Personal Brand and Marketing PR Strategist who has devoted her career to connecting people, grow communities and building brands.
After spending two decades in corporate agencies and professional association roles, Michelle founded the Personal branding consultancy BRANDthority and The Business of You Media, which encourages professionals and entrepreneurs with training and resources they need to share and profit from their talents.
She is also an international brand strategy coach, speaker and host of the B2B Personal Branding Podcast: The Business of YOU, with clients and listeners worldwide. As a lifelong learner, Michelle is also a store brand certified marketing guide and holds numerous industry certifications. She is a frequent speaker, guest contributor and social audio host of topics like personal branding, LinkedIn marketing and the power of networking.
Learn more about Michelle's Work at:https://yourbrandyourbusiness.com/