36 min
Learning to Love Online Learning - Larry Asher Input Doc: Marketing Interviews
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- Marketing
Larry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry.
Finding success in the world of remote learning [1:10] What marketers want from agencies [9:18] The importance of niching (and why being a generalist will hurt you [11:41] What skills marketers and creatives want and need to learn right now [13:39] How and why SVC has changed over time [18:10] SVC’s role in the community [20:30] Balancing running a school with running an agency [23:33] Exciting new programs at SVC [28:55] Larry’s plan to step down from SVC [32:25]
Episode Transcript & Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
Larry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry.
Finding success in the world of remote learning [1:10] What marketers want from agencies [9:18] The importance of niching (and why being a generalist will hurt you [11:41] What skills marketers and creatives want and need to learn right now [13:39] How and why SVC has changed over time [18:10] SVC’s role in the community [20:30] Balancing running a school with running an agency [23:33] Exciting new programs at SVC [28:55] Larry’s plan to step down from SVC [32:25]
Episode Transcript & Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
36 min