101 episodes

How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. Now in LEAVE YOUR MARK, the podcast, Aliza brews fresh career advice every week with some of her most successful and dynamic friends. With an emphasis on communicating and marketing your brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.

LEAVE YOUR MARK: Freshly Brewed Career Advice Aliza Licht

    • Business
    • 4.9 • 177 Ratings

How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. Now in LEAVE YOUR MARK, the podcast, Aliza brews fresh career advice every week with some of her most successful and dynamic friends. With an emphasis on communicating and marketing your brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.

    Tiffany Dufu on Why You Need to Surround Yourself With People Who Know Your Goals and Will Hold Your Feet to the Fire

    Tiffany Dufu on Why You Need to Surround Yourself With People Who Know Your Goals and Will Hold Your Feet to the Fire

    In her own words, Tiffany Dufu was placed on this earth to advance women and girls. As the CEO and founder of The Cru, Tiffany brings together small groups of women who help each other achieve personal and professional goals. Tiffany's book, Drop the Ball, encourages women to embrace imperfection and cultivate the ability to let go. As a mentee to many, counting even "Auntie" Gloria Steinem (who wrote the foreword to her book) as a mentor, Tiffany believes that the most crucial skill you can have is knowing how to ask for help. Tiffany shares powerful words of wisdom in this inspirational episode, including reminding people that when someone opens the door for you, run through it as if your life depends on it- and closing the loop on where that introduction led! She shares the importance of making sure you surround yourself with people who know your goals and will hold your feet to the fire, getting clear on what matters most, and recognizing that courage is feeling the fear and doing it anyway.

    ***

    This episode of LEAVE YOUR MARK is brought to you by Madison Reed, the hair color company revolutionizing the way women color their hair. This fast-growing disruptor brand offers luxurious, Smart-8 Free hair-color formula (that's free of harsh ingredients like PPD, ammonia, and parabens), that makes your hair look and feel fabulous. Madison Reed is truly your one-stop-shop for all things hair color. Whether you're at a Hair Color Bar or coloring at home with a Radiant Hair Color kit, you get the same amazing results every time. Madison Reed's proprietary color-matching technology coupled with a team of on-call colorists help women choose their perfect shade of hair color. With over 40 Hair Color Bars in 17 markets and many more to come, Madison Reed is fast becoming the leader in hair color. The full line of products can be found online at madison-reed.com and in Madison Reed Hair Color Bars, in addition to Ulta Beauty and Ulta Beauty at Target. First time customers can use ALIZA20 20% off + free shipping on Madison-Reed.com and local Hair Color Bar services.

    • 54 min
    Mark Herschberg on Why Hope is Not a Career Plan and the Essential Skills for Success That No One Taught You

    Mark Herschberg on Why Hope is Not a Career Plan and the Essential Skills for Success That No One Taught You

    Mark Herschberg has tracked criminals and terrorists on the dark web and created marketplaces and new authentication systems. With a long career as a CTO, he has launched and developed new ventures at startups and Fortune 500s. But one thing Mark realized along the way is that success doesn't just lie in being to find the right answer; it lies in being able to communicate it to others. His journey to master emotional intelligence in the workplace led him to help start MIT's "career success accelerator," the Undergraduate Practice Opportunities Program, where he teaches annually. In his book The Career Toolkit, Mark shares ten chapters that deliver the essential skills no one ever teaches you. From how to nurture relationships both inside and outside your company to successful negotiation and job interviews, Mark's lessons arm readers with top skills, professional advice, and an understanding of the modern workplace's— often overlooked— interpersonal dynamics— everything you need to be successful in your career. 

    ***

    This episode of LEAVE YOUR MARK is brought to you by Madison Reed, the hair color company revolutionizing the way women color their hair. This fast-growing disruptor brand offers luxurious, Smart-8 Free hair-color formula (that's free of harsh ingredients like PPD, ammonia, and parabens), that makes your hair look and feel fabulous. Madison Reed is truly your one-stop-shop for all things hair color. Whether you're at a Hair Color Bar or coloring at home with a Radiant Hair Color kit, you get the same amazing results every time. Madison Reed's proprietary color-matching technology coupled with a team of on-call colorists help women choose their perfect shade of hair color. With over 40 Hair Color Bars in 17 markets and many more to come, Madison Reed is fast becoming the leader in hair color. The full line of products can be found online at madison-reed.com and in Madison Reed Hair Color Bars, in addition to Ulta Beauty and Ulta Beauty at Target. First time customers can use ALIZA20 20% off + free shipping on Madison-Reed.com and local Hair Color Bar services.

    • 44 min
    Corey duBrowa on Learning From the World's Greatest Founders and Why Your Success Lies in How You Create It for Others

    Corey duBrowa on Learning From the World's Greatest Founders and Why Your Success Lies in How You Create It for Others

    How many people do you know who have had the opportunity to work for Phil Knight, Bill Gates, Howard Schultz, Larry Page, Sergey Brin, and more? 

    This week I'm proud to share the 100th episode of the LEAVE YOUR MARK podcast. When I thought about who could possibly be my 100th guest, I looked no further than Corey duBrowa, Vice President of Global Communications and Public Affairs at Google. I first learned about Corey when he was SVP Global Communications at Starbucks (a role he held for almost eight years). As a former publicist myself, Corey has always been the gold standard for communications executives. With more than 20 years as a communicator of ideas, Corey has long been considered one of the top corporate communicators in the US. He just topped PRWeek's 2021 US Power List, ranking #7 out of the 50 communications leaders. In this episode, you'll learn how Corey has been able to radically shift between industries, the great learnings he has absorbed from the founders he has worked for, and why he wakes up every day excited to start again.

    ***

    This episode of LEAVE YOUR MARK is brought to you by Madison Reed, the hair color company revolutionizing the way women color their hair. This fast-growing disruptor brand offers luxurious, Smart-8 Free hair-color formula (that's free of harsh ingredients like PPD, ammonia, and parabens), that makes your hair look and feel fabulous. Madison Reed is truly your one-stop-shop for all things hair color. Whether you're at a Hair Color Bar or coloring at home with a Radiant Hair Color kit, you get the same amazing results every time. Madison Reed's proprietary color-matching technology coupled with a team of on-call colorists help women choose their perfect shade of hair color. With over 40 Hair Color Bars in 17 markets and many more to come, Madison Reed is fast becoming the leader in hair color. The full line of products can be found online at madison-reed.com and in Madison Reed Hair Color Bars, in addition to Ulta Beauty and Ulta Beauty at Target. First time customers can use ALIZA20 20% off + free shipping on Madison-Reed.com and local Hair Color Bar services.

    • 54 min
    Tyler McCall from Intern to Editor-In-Chief of Fashionista, Learning When Not to Speak Up, and Life as Gossip Girl's Resident Expert

    Tyler McCall from Intern to Editor-In-Chief of Fashionista, Learning When Not to Speak Up, and Life as Gossip Girl's Resident Expert

    Tyler McCall has established herself as an indispensable fashion figure. As a staunch proponent of inclusive sizing years before it was the norm, Tyler's main focus has been on the issues which are changing and shaping the fashion business to be more inclusive. With extensive knowledge of fashion, pop culture, and beauty, Tyler is the Editor-In-Chief of Fashionista.com, a website regarded as one of the most influential voices covering fashion news, criticism, and career advice for the industry and influential fashion-focused consumers. She's come a long way from her days as an undergrad at the University of Florida, where she used to leave comments on the site religiously. She now continues to leave her mark, expanding readers' minds on what can be fashionable beyond the typical margins of the industry.

    Prior to being the Editor-In-Chief at Fashionista.com, McCall spent most of her career rising in the ranks at the platform. From being an intern, editorial assistant to senior associate editor, Tyler's fashion interest eventually led her to a brief experience as Digital Fashion Editor at Teen Vogue and Social Media Manager at Vogue, before returning back to Fashionista.com as Deputy Editor. During her climb, she learned some valuable lessons, all of which she shares in this episode.

    As a loyal fan of Gossip Girl, she now channels that dedicated energy into #WaldorfWednesdays, a recurring series dedicated to Blair Waldorf's style, and #SerenaSaturdays, devoted to Serena van der Woodsen's style on her Instagram. After becoming an expert on the subject, she was invited to lend a hand when the show rebooted, proving that your fan passion can lead to unique opportunities.

    ***

    This episode of LEAVE YOUR MARK is brought to you by Madison Reed, the hair color company revolutionizing the way women color their hair. This fast-growing disruptor brand offers luxurious, Smart-8 Free hair-color formula (that's free of harsh ingredients like PPD, ammonia, and parabens), that makes your hair look and feel fabulous. Madison Reed is truly your one-stop-shop for all things hair color. Whether you're at a Hair Color Bar or coloring at home with a Radiant Hair Color kit, you get the same amazing results every time. Madison Reed's proprietary color-matching technology coupled with a team of on-call colorists help women choose their perfect shade of hair color. With over 40 Hair Color Bars in 17 markets and many more to come, Madison Reed is fast becoming the leader in hair color. The full line of products can be found online at madison-reed.com and in Madison Reed Hair Color Bars, in addition to Ulta Beauty and Ulta Beauty at Target. First time customers can use ALIZA20 20% off + free shipping on Madison-Reed.com and local Hair Color Bar services.

    • 52 min
    Amy Errett on Radical Transparency and Intimacy for the Company Win, Recognizing that One Door Closing Opens Another, and Promising Yourself Not to Repeat Bad Patterns

    Amy Errett on Radical Transparency and Intimacy for the Company Win, Recognizing that One Door Closing Opens Another, and Promising Yourself Not to Repeat Bad Patterns

    Amy Errett's multifaceted career has ranged from founding and operating companies to investing in startups to volunteer nonprofit leadership. But then she left it all to create Madison Reed, an omnichannel beauty brand that is challenging industry titans in the hair color space. Noticing that women only had two options when coloring their hair - Purchase a low-quality, cheap box from a drugstore or go to an expensive salon, Amy aimed to create an innovative option. But where Amy is truly innovating is in the way she leads her company. With the mantra that employees can bring their whole selves to work and a policy of openness and sharing where the entire company has lunch with Amy and coffee with Amy weekly, she's building a culture that's more like a family than anything else. Not to mention she's paying her colorists as salaried employees who don't have to rent their chairs like the rest of the hair color industry and also receive full benefits. When her stores closed during the pandemic, she continued to pay them, moved them all over to the call center, and taught them new skills. 

    Prior to founding Madison Reed, Amy was a General Partner responsible for the Bay Area office of Maveron; a leading venture capital firm co-founded by former Starbucks CEO Howard Schultz - focused on investments in consumer facing companies. Before Maveron, Amy was CEO of Olivia, where she repositioned the travel business as a complete lifestyle company and also where she was delivered her biggest career blow. Amy is the proof that women belong at the top. Amy founded Madison Reed with over 30 years of business and operating expertise as a four-time entrepreneur, venture capitalist and social-mission visionary. In 2015 and 2018, Amy was named one of the "Bay Area's Most Influential Women in Business" by the San Francisco Business Times. She was also a finalist for Ernst & Young's Entrepreneur Of The Year® 2018 Award in the Northern California region, which she won in 2006 for the consumer category. She was also featured on Fast Company’s first ever Queer 50 list of LGBTQ women and nonbinary innovators in business and tech in 2020. In this episode, Amy shares her truths in both her failures and successes. If you want a tutorial on how to be a leader and inspire greatness, this is the episode for you.  

    ***

    This episode of LEAVE YOUR MARK is brought to you by Madison Reed, the hair color company revolutionizing the way women color their hair. This fast-growing disruptor brand offers luxurious, Smart-8 Free hair-color formula (that's free of harsh ingredients like PPD, ammonia, and parabens), that makes your hair look and feel fabulous. Madison Reed is truly your one-stop-shop for all things hair color. Whether you're at a Hair Color Bar or coloring at home with a Radiant Hair Color kit, you get the same amazing results every time. Madison Reed's proprietary color-matching technology coupled with a team of on-call colorists help women choose their perfect shade of hair color. With over 40 Hair Color Bars in 17 markets and many more to come, Madison Reed is fast becoming the leader in hair color. The full line of products can be found online at madison-reed.com and in Madison Reed Hair Color Bars, in addition to Ulta Beauty and Ulta Beauty at Target. First time customers can use ALIZA20 20% off + free shipping on Madison-Reed.com and local Hair Color Bar services.

    • 44 min
    Lisa Maynard-Atem From Harrod's Social Media Maven to Using Her Digital Superpowers to Support Black Representation and the Difference Between Quitting and Knowing When to Walk Away

    Lisa Maynard-Atem From Harrod's Social Media Maven to Using Her Digital Superpowers to Support Black Representation and the Difference Between Quitting and Knowing When to Walk Away

    When Lisa Maynard-Atem started as the first-ever social media strategist at Harrods, she had her work cut out for her. Over 7.5 years, she took their following from 30,000 to over 2.5M, making them one of the most followed luxury department stores in the world - their Instagram channel went from zero to 1.1M under her leadership. As happy and successful as she was, Lisa is generally uncomfortable with being comfortable, and she decided to head out on her starting The Social Word, her consultancy. But as the daughter of a Father who works for the UN and a Mother who is a charity worker, Lisa grew up knowing that giving back to society would be her true calling. Her personal experience with racial discrimination and George Floyd's murder made her realize that she wanted to do something more meaningful with her digital superpowers. Today, as the Managing Director of Black United Representation Network CIC (BURN), she's a passionate campaigner who works tirelessly to support black business and black representation focused on the economic and social empowerment of the Black community in the UK. In this episode, you'll learn about Lisa's experience with racism, how she handled it, and how she's paying her experience forward, why she's not comfortable being comfortable, and why you need to drown out the noise and focus on what matters.

    ***

    This episode of LEAVE YOUR MARK is brought to you by Madison Reed, the hair color company revolutionizing the way women color their hair. This fast-growing disruptor brand offers luxurious, Smart-8 Free hair-color formula (that's free of harsh ingredients like PPD, ammonia, and parabens), that makes your hair look and feel fabulous. Madison Reed is truly your one-stop-shop for all things hair color. Whether you're at a Hair Color Bar or coloring at home with a Radiant Hair Color kit, you get the same amazing results every time. Madison Reed's proprietary color-matching technology coupled with a team of on-call colorists help women choose their perfect shade of hair color. With over 40 Hair Color Bars in 17 markets and many more to come, Madison Reed is fast becoming the leader in hair color. The full line of products can be found online at madison-reed.com and in Madison Reed Hair Color Bars, in addition to Ulta Beauty and Ulta Beauty at Target. First time customers can use ALIZA20 20% off + free shipping on Madison-Reed.com and local Hair Color Bar services.

    • 41 min

Customer Reviews

4.9 out of 5
177 Ratings

177 Ratings

Sklarra ,

Great, actionable career podcast

I always enjoy this podcast - great guests, with great questions from host Aliza Licht to bring out their stories and many useful takeaways for the listener. Highly recommended!

Tamikj ,

How to Nail that Audition (or Interview)

Loved this episode with Barbara Barna Abel! Aliza and Barbara give tons of insight into ways to stand out in any career. All of which I can easily translate to my real estate business! Standout, but most of all, be delightful!

Thank you for all your Leave Your Mark podcasts Aliza!!

christinemjasper ,

Super inspiring!

All of these episodes are superb; it’s hard to single just one out. That said, the episode with Ara Katz really resonated with me. It has great, concrete advice, plus big picture ideas that are totally up my alley.

Also, the one with Kristy Hurt indirectly led me to her networking group, The Co-lab, of which I am a founding member. The group is amazingly helpful, informative, and supportive.

Thank you Aliza Licht for these amazing podcasts!!

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