How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. In @leaveyourmarkpodcast, Aliza brews fresh career advice every Sunday with some of her most successful and dynamic friends. With an emphasis on communicating and marketing your personal brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.
Hollywood's Nail Guru, Deborah Lippmann, on How to Blend Your Passions to Navigate Two Careers at Once and Become a Reluctant Entrepreneur
"Either do it or shut up about it" is the phrase that would ultimately lead Deborah Lippmann on the journey of a lifetime to create an eponymous empire in the beauty industry. So if you are someone like Deborah who can't stop talking about a passion, unconsciously, you are ready to go and do it. You just have to find the courage to bet on yourself.
Hands down (no pun intended), Deborah Lippmann is the leading authority in the wildly competitive nail category. Established in 1999, Deborah Lippmann was founded on an ethos of quality meets care. Informed by her years on the red carpet, fashion runways, and editorial, the award-winning brand reflects her ultra-high standards in terms of product performance. It is crafted to nourish and support nails and skin. Time and again, she's broken new ground and pioneered innovative practices in both the editorial and brand arenas. Her business is a family affair, working with her husband and brother since its inception.
Deborah is the go-to manicurist for an awe-inspiring list of celebrities, including Oprah Winfrey, Lupita Nyong'o, Laura Dern, and Lady Gaga, to name just a few. She also enjoys stellar fashion cred through her backstage magic for such houses as Chanel, Balenciaga, Dior, and Versace. But it's in Deborah Lippmann's eponymous brand, that her creativity and business acumen truly shines. She has been crowned a "mega-manicurist" by Vogue and "one of the best manicurists in the country" by Allure.
But Deborah never gave up her first dream to be a jazz singer. She has a degree in music from Arizona State University, has recorded three albums, and has her own iTunes and Spotify channels. Deborah has performed in numerous New York City clubs, including The Carlyle, Feinstein's, and The Rainbow Room. She has sung the national anthem multiple times at Madison Square Garden and recently for the Minneapolis Twins.
In this episode, Deborah shares how she navigated her true passion as a professional jazz singer– a lifelong love and also began a journey that would lead to building a luxury nail brand. We discuss the intimacy of her business, how to build authentic relationships and the secret to her longevity and success. Plus, the behind-the-scenes of what it's like working with Hollywood's biggest stars during award season!
The Rise of Corporate Natalie, Tapping Into the Creator Economy, and How She Balances Her Real Job
After experiencing the utter bleakness of 2020’s ‘Work From Home’ life, Natalie couldn’t help but take to TikTok to poke fun at the current state of Corporate America. With 400K Followers on Instagram and over 375K on TikTok with 15.4 Million likes, she has made people around the world laugh and bond over the shared hilarity of ‘New Normal’ nuances. But while Natalie has experienced a growing social footprint, she has continued to balance her full-time corporate job. Natalie retains her anonymity to do just that!
In this episode, Natalie shares her rise to social media stardom and how she balances her side hustle with her real corporate job. We also dive into the creator economy and what brands can learn from the creators who are native to these platforms. Says Natalie, “You have to speak the language if you want to be successful on Tik Tok.” We discuss the mental health aspects of being a public person and how she handles the haters and protects herself. She also shares the hard work of being a creator and the importance of outsourcing what isn’t your core competencies. Plus so much more!
Gabby Bernstein on How to Achieve Happy Days by Learning The Guided Path from Trauma to Profound Freedom
If you were free from fear, who would you have the freedom to be? In her new book, Happy Days, Gabby Bernstein charts a path to heal trauma, unlearn fear, and remember love. "In order to figure out what is the path you are meant to be on, you first must unlearn all the fears that were picked up along the way," says Gabby Bernstein, who is a #1 New York Times Bestselling author, motivational speaker, spiritual leader, and podcast host. Her newest book Happy Days: The Guided Path from Trauma to Profound Freedom and Inner Peace, teaches nine transformational, yet untapped, techniques for serenity and genuine happiness—from "reparenting" yourself to bodywork practices for freeing the stuck energy of past trauma. Gabby started on her own journey from hosting intimate conversations with 20 people and evolved to speaking to tens of thousands in sold-out venues throughout the world.
In 2009, Gabby was featured in The New York Times as a "guru" for the next generation. The Oprah Winfrey Network chose Gabby to be part of the "SuperSoul 100," a dynamic group of trailblazers whose vision and life's work bring a higher consciousness level to the world. Gabby connects with her community through her Miracle Membership and her podcast Dear Gabby.
In this episode, Gabby shares her personal path from trauma to freedom. She explains the importance of showing up for yourself and how if you do, you will be able to show up in other areas of your life. Gabby teaches the differences between trauma with a capital T and a small t, how to broach trauma with your boss, undo the patterns that make you stuck in the past, and so much more.
Sneak Peek to Season 9!
You never know where your path will lead but when it shows itself, follow it. Thank you to my amazing guests and my season eight partner, Ever/Body! Catch up on episodes you’ve missed and stay tuned for season nine which kicks off 4/24!
That Famous "Blue Cardigan Guy," Adam Rose, Unpacks the Impact of Social Media on Traditional Industry Success, the Secret to His Creativity, and How to Build a Positive Community Online
Adam Rose has lived the acting life in Hollywood since he was 9-years old, making his debut opposite Robin Williams and Julie Kavner in Woody Allen's Deconstructing Harry. With over 55 tinsel-town projects to date he's played roles on the sets of luminary directors and actors with credits that include The Sopranos, Veronica Mars, Netflix's Santa Clarita Diet, Supernatural, Merry Happy Whatever, and so many more. He's worked with Matthew Broderick, Matt Damon, Mark Ruffalo, and Anna Paquin, to name a few. As a writer, Adam sold his first pilot, PISSED, to Warner Bros. His short film, QUEEN, which he wrote and directed, screened at over 50 film festivals and won several awards. But back in 2009, he intuitively knew that social media would change how the world consumes content forever. At a time when most of his celebrity peers turned their noses up to anything "online," Adam began cultivating fans outside of his Hollywood projects.
Today, Adam has amassed an enormous social media following, with over 3.7 million followers on TikTok and nearly half a million on Instagram, not to mention his growing YouTube. He's one of the most beloved creators with A-list brand deals, known for his viral comedy sketches, dances, and "lovely" wife, a character he plays opposite himself. In this episode, Adam and I unpack the question, "What drives the other: Does the traditional career drive a social following, or does a social following drive your traditional career?" It's an interesting debate. We dive into the story of digital identity and the famous blue cardigan that his fans are obsessed with, and how his community reacts to his content. Adam shares his content strategy, secrets to creativity, production schedule, and a typical day in his life. The whole episode is like a hug in your ear, full of warmth, comedy, and advice.
Mandy Teefey From 13 Reasons Why to Wondermind, Why Mental Fitness Is the Future, and How to Advocate for Accommodations at Work
"Did I want to be there for a moment, or did I want to be there forever"? That's the question Mandy Teefey asked herself when she contemplated whether she should prioritize her mental health or be there for her daughter, Selena Gomez's, first day of Kindergarten. Fast forward to today, and Mandy Teefey is a co-founder and co-CEO of Wondermind and the founder and CEO of Kicked to the Curb Productions, where she has developed award-winning and nominated content. Mandy is best known for her work on Netflix's 13 Reasons Why. Mandy's personal journey struggling with mental health has fueled her passion and drive. Wondermind will satisfy the hunger for inclusive content and the need to change the narrative on how mental health is portrayed. It also gives people the tools to practice "mental health fitness," both online and offline.
Mandy was misdiagnosed as bipolar and later diagnosed with ADHD with Trauma, which has fueled her passion for offering accessible mental health resources for anyone and everyone. Co-founded with Selena Gomez and Daniella Pierson, Wondermind is a multimedia company that destigmatizes and democratizes mental health in a way that has never been done before.
In this episode, Mandy shares her incredible and heartfelt journey. From her mental health struggles to being a teenage mom, she authentically shares how her career came to be despite her misdiagnosis as being bipolar. With a dream of storytelling in entertainment, Mandy has made some of the biggest contributions to normalizing the mental health discussion in Hollywood.
Aliza is fantastic!
Great host and great guests! I enjoy these chats between very smart women who are changing the world!
Great, actionable career podcast
I always enjoy this podcast - great guests, with great questions from host Aliza Licht to bring out their stories and many useful takeaways for the listener. Highly recommended!
How to Nail that Audition (or Interview)
Loved this episode with Barbara Barna Abel! Aliza and Barbara give tons of insight into ways to stand out in any career. All of which I can easily translate to my real estate business! Standout, but most of all, be delightful!
Thank you for all your Leave Your Mark podcasts Aliza!!