An Agency Story

Leaving a 50/50 Partnership Was the Best Decision He Made - Optidge

Company: Optidge
Owners: Danny Gavin
Year Started: 2010
Employees: 11-25

When is it time to stop doing it all yourself? In this episode, Danny Gavin, founder of digital marketing agency Optidge, shares how releasing control transformed his agency’s growth and team culture. From navigating a tough business split to hiring a COO off Clubhouse, Danny’s story is full of unexpected turns and valuable lessons.

Inside this episode:

  • Why being in every client meeting nearly broke his business
  • The surprising hire that helped him finally scale
  • The power of investing in your team early (and what happens when you don’t)
  • The emotional side of leaving a 50/50 partnership behind
  • What building a culture of transparency really looks like