29 min

Leaving Social Media and Re-Investing in Organic Growth with Nathalie Lussier Beyond Margins

    • Entrepreneurship

Social media is a major marketing channel for LOTS of small businesses, and it's an important part of the decision-making process if you're thinking about your own marketing from a perspective of privacy, so I wanted to bring on someone who did go through this evaluation process and implemented their OWN experiment.

Key Takeaways:

- How Nathalie made the decision to drop the pixel and leave Instagram
- What she does instead now and we talk about how to get real, actionable data while still respecting people's privacy AND holding true to her own desire not to support Facebook as a company.
- The projects and ideas that I'm still working on implementing for ScaleSpark when it comes to digital privacy

Social media is a major marketing channel for LOTS of small businesses, and it's an important part of the decision-making process if you're thinking about your own marketing from a perspective of privacy, so I wanted to bring on someone who did go through this evaluation process and implemented their OWN experiment.

Key Takeaways:

- How Nathalie made the decision to drop the pixel and leave Instagram
- What she does instead now and we talk about how to get real, actionable data while still respecting people's privacy AND holding true to her own desire not to support Facebook as a company.
- The projects and ideas that I'm still working on implementing for ScaleSpark when it comes to digital privacy

29 min