44 min
Legal Advice for Photographers - Protecting Your Business Without Losing Your Heart with Rachel Brenke The Art & Soul Show - Photography Podcast for Newborn and Family Photographers
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- Marketing
The founder of TheLawTog shares her most valuable legal advice for photographers, and how to keep a personal connection with your client in the cold world of contracts, copyright and liability protection.
Introduction (2:18)
Which time management strategies do you recommend? (3:03)
Schedule your own and family activities, then schedule different days for different aspects of your business.
What do you wish you knew when you started out? (4:25)
Look at others you respect to see what is working for them, then adapt it to work for you.
How to make the most of the legal advice for photographers that you get in groups (6:02)
As an entrepreneur, you have to research for yourself.
What are the essential legal items to do first in your business? (7:13)
Legal Liability Protection (business structure, insurance, and contracts) and Copyright Protection.
Why is liability insurance so important (8:52)
If there is a claim against you, it’s one of the first things that can protect you.
Which preventable messes do you see most often with photographers? (10:06)
Not having contracts.
How to create a contract that is legally binding (12:37)
Research what the top issues are amongst photographers are, then find a contract attorney who can review it.
What if a client refuses to sign your contract? (15:13)
Say goodbye.
Advice for trademarking your logo and business name? (16:08)
Advice around photographers representing someone else’s work as their own (19:15)
If you’re a new photographer, don’t steal images. You can be sued for both copyright infringement, and breach of contract.
If you are an established photographer, register your photos (In the US), and then pursue people and corporations who infringe.
Should you always retain copyright? (22:54)
There may be situations where it’s beneficial to sell copyright and just retain portfolio marketing rights.
What is your legal advice for photographers whose clients edit their photos before posting? (25:38)
It is not worth destroying a whole relationship over.
Are there right and wrong ways to get testimonials? (28:43)
Yes, in the US, if you give a benefit to a client in exchange for a review, you have to legally reveal that every time .
How do you extract your unique story to connect with clients? (34:52)
Figure out who you are trying to reach – then visualize them in everything you do.
Why is it important to share more of your personal life? (37:25)
The technical specs of what you do is not what will sell – it’s the messaging and the story and connection that attracts people to you.
Discover more about Rachel Brenke
Website: Www.thelawtog.com www.rachelbrenke.com
Facebook: @rachelbrenke @thelawtog @fitlegally
Instagram: @rachelbrenke @thelawtog @fitlegally
Bio: Rachel Brenke is not your average entrepreneur. As a business consultant, intellectual property attorney, disabled Army veteran wife, mother to five, rescuer of puppy dogs and founder of multiple 7-figure brands.
Her mission to help women have a real business so they can have the real life they desire. This includes physical, emotional and financial freedom.
Rachel’s digital brands have gained more than $4 Rachel’s digital brands have gained more than $4 million dollars in revenue -serving 18,891 entrepreneurs in over 50 countr
The founder of TheLawTog shares her most valuable legal advice for photographers, and how to keep a personal connection with your client in the cold world of contracts, copyright and liability protection.
Introduction (2:18)
Which time management strategies do you recommend? (3:03)
Schedule your own and family activities, then schedule different days for different aspects of your business.
What do you wish you knew when you started out? (4:25)
Look at others you respect to see what is working for them, then adapt it to work for you.
How to make the most of the legal advice for photographers that you get in groups (6:02)
As an entrepreneur, you have to research for yourself.
What are the essential legal items to do first in your business? (7:13)
Legal Liability Protection (business structure, insurance, and contracts) and Copyright Protection.
Why is liability insurance so important (8:52)
If there is a claim against you, it’s one of the first things that can protect you.
Which preventable messes do you see most often with photographers? (10:06)
Not having contracts.
How to create a contract that is legally binding (12:37)
Research what the top issues are amongst photographers are, then find a contract attorney who can review it.
What if a client refuses to sign your contract? (15:13)
Say goodbye.
Advice for trademarking your logo and business name? (16:08)
Advice around photographers representing someone else’s work as their own (19:15)
If you’re a new photographer, don’t steal images. You can be sued for both copyright infringement, and breach of contract.
If you are an established photographer, register your photos (In the US), and then pursue people and corporations who infringe.
Should you always retain copyright? (22:54)
There may be situations where it’s beneficial to sell copyright and just retain portfolio marketing rights.
What is your legal advice for photographers whose clients edit their photos before posting? (25:38)
It is not worth destroying a whole relationship over.
Are there right and wrong ways to get testimonials? (28:43)
Yes, in the US, if you give a benefit to a client in exchange for a review, you have to legally reveal that every time .
How do you extract your unique story to connect with clients? (34:52)
Figure out who you are trying to reach – then visualize them in everything you do.
Why is it important to share more of your personal life? (37:25)
The technical specs of what you do is not what will sell – it’s the messaging and the story and connection that attracts people to you.
Discover more about Rachel Brenke
Website: Www.thelawtog.com www.rachelbrenke.com
Facebook: @rachelbrenke @thelawtog @fitlegally
Instagram: @rachelbrenke @thelawtog @fitlegally
Bio: Rachel Brenke is not your average entrepreneur. As a business consultant, intellectual property attorney, disabled Army veteran wife, mother to five, rescuer of puppy dogs and founder of multiple 7-figure brands.
Her mission to help women have a real business so they can have the real life they desire. This includes physical, emotional and financial freedom.
Rachel’s digital brands have gained more than $4 Rachel’s digital brands have gained more than $4 million dollars in revenue -serving 18,891 entrepreneurs in over 50 countr
44 min