Legal Guidance For Starting A New Brand with Attorney Derrick Davis • The Brand Shepherd Podcast The Brand Shepherd Podcast

Attorney Derrick Davis is our guest on this episode of the Brand Shepherd podcast. 

TOPIC: COVID-19 will spur a lot of new entrepreneurs, new businesses. Legal Guidance For Starting A New Brand.


New businesses will need to develop a brand for themselves, which we have covered in the 5 Ingredients podcast.
New businesses will also need legal guidance as they start or expand.
We will talk about what that looks like.

STARTING OUT: navigating legalities of getting started


Type of business (LLC, Sole Prop, etc.).
Naming for a new business or brand extension.
Protect the IP.
Mystery Solved: TM or © ®?! When to do what.

GROWTH: businesses/brand that is using this time to work ON their brands/businesses


Naming the brand extension(s) — what’s taken, when to accept risk.

MITIGATE RISK & TROUBLE


Every business takes on risk — what are some common risks a new business or new brand growth will want to be cautious about?
Trouble: what value does someone like you bring to the table when a cease and desist letter arrives, or some other kind of trouble?
Trouble: similarly, what if another new business steals your IP?

HOW TO REACH DERRICK

dmdavis@qcflaw.com | 865-524-1873