57 episodes

Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: https://rosenadvertising.com/The Calculator: https://calculator.rosenadvertising.com/

Legal Marketing 101 Rosen Advertising

    • Business
    • 5.0 • 3 Ratings

Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: https://rosenadvertising.com/The Calculator: https://calculator.rosenadvertising.com/

    What is Evergreen Content?

    What is Evergreen Content?

    What is evergreen content?

    Join our host, Toby Rosen, as we not only unpack the distinct difference between blogging and Evergreen content, but also argue the case for why Evergreen content should be the cornerstone of your SEO and marketing strategies. Ever wondered why your blog posts don't seem to generate consistent traffic to your site? Allow me to transform that curiosity into knowledge as we delve into the world of Evergreen content for legal marketing.

    For more, visit https://rosenadvertising.com
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    • 5 min
    Email Marketing - Part 2 - Lists, Tags, & Contacts

    Email Marketing - Part 2 - Lists, Tags, & Contacts

    Email Marketing - Part 2 - Lists, Tags, & Contacts

    Join our host, Toby Rosen, in the second episode of our email marketing series. We're talking about lists, tags, and contacts in ActiveCampaign, how to keep your account organized and avoid an email marketing nightmare, and an automation trick to keep the systems working for you. 

    Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!

    Get the latest on legal marketing every Monday!

    Get ActiveCampaign

    For more, visit rosenadvertising.com


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    • 9 min
    How Do I Get Started With Video Marketing?

    How Do I Get Started With Video Marketing?

    How do I get started with video marketing?

    Join our host, Toby Rosen, to talk about how to unleash the full potential of video marketing for your law firm. From understanding why video marketing is now more accessible and crucial than ever to leveraging simple tech tools to create top-quality videos. Don't let camera jitters stop you; we're talking about how to overcome common fears and tips on creating compelling video content

    For more, visit https://rosenadvertising.com
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    • 8 min
    Email Marketing - Part 1 - Intro to ActiveCampaign

    Email Marketing - Part 1 - Intro to ActiveCampaign

    Email Marketing - Part 1 - Introduction to ActiveCampaign

    Join our host, Toby Rosen, in the first episode of our email marketing series. We're talking about ActiveCampaign, and how to evaluate email marketing software for your law firm.

    Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!

    Get the latest on legal marketing every Monday!

    Get ActiveCampaign

    For more, visit rosenadvertising.com
    Support the show

    • 6 min
    Should I Use Facebook Lead Forms?

    Should I Use Facebook Lead Forms?

    Should I Use Facebook Lead Forms?

    Join our host, Toby Rosen, and find out if you should use Facebook Lead Forms and Google Lead Forms, or if they suck. 

    For more, visit https://rosenadvertising.com
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    • 13 min
    All About AI - Part 4 - Future-proofing Your Practice

    All About AI - Part 4 - Future-proofing Your Practice

    All About AI - Part 4 - Future-proofing Your Practice

    Join our host, Toby Rosen, in the last episode of our current set of episodes on AI in the legal space. We're talking about future-proofing your practice by creating an innovative culture, and plotting your course towards AI integration.

    Join us every Thursday for our deep dives series, where we tackle the hottest topics in legal tech and marketing, including AI, local SEO, email marketing, and more!

    Get the latest on legal marketing every Monday!

    For more, visit rosenadvertising.com
    Support the show

    • 12 min

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