Legal Marketing 101

Rosen Advertising
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY
Legal Marketing 101

Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com

  1. Why Your Law Firm's Branding Matters More Than You Think

    JUN 30

    Why Your Law Firm's Branding Matters More Than You Think

    Why Your Law Firm's Branding Matters More Than You Think Your firm's brand goes far beyond your logo or website colors. It's the powerful, often subconscious impression that forms in a potential client's mind before they ever speak with you.  Think about it—when someone receives a referral to your firm, their next move is almost certainly to Google you. In those critical moments scrolling through your website or reviews, they're already forming judgments about whether you're the right fit. That gut feeling? That's your brand at work. Resources: Cut PPC Costs Instantly (Free E-Book) Premium Podcast For more, visit rosenadvertising.com Send us a text Support the show

    12 min
  2. Law Firm Websites That Actually Convert

    JUN 23

    Law Firm Websites That Actually Convert

    Law Firm Websites That Actually Convert Five seconds. That's all the time your law firm website has to make a first impression before potential clients click away. In this eye-opening episode of Legal Marketing 101, I reveal why most legal websites are nothing more than "leaky funnels" - digital brochures held together with virtual duct tape that hemorrhage leads and waste your marketing budget. Whether you've invested thousands in a custom site or have a template shared with hundreds of other attorneys, the fundamental problems remain the same. Today's legal consumers expect more than scales of justice and walls of text - they need mobile-optimized experiences, clear guidance on next steps, and language that makes them feel understood during stressful situations.  Resources: Cut PPC Costs Instantly (Free E-Book) Premium Podcast For more, visit rosenadvertising.com Send us a text Support the show

    13 min
  3. Should My Firm Start an Email Newsletter?

    JUN 16

    Should My Firm Start an Email Newsletter?

    Newsletters offer law firms a powerful marketing channel that bypasses algorithms and delivers your message directly to those who already know your work. But in 2025, are they still worth the effort? This episode dives into the surprising effectiveness of well-executed legal newsletters in today's digital landscape. While social media increasingly feels like shouting into a void, newsletters provide a direct conversation with past clients, referral sources, and interested leads. Ready to decide if newsletters belong in your marketing mix? The answer isn't about the medium—it's about your commitment to quality and consistency.  Resources: Cut PPC Costs Instantly (Free E-Book) Premium Podcast For more, visit rosenadvertising.com Send us a text Support the show

    15 min
  4. Why Does SEO Take So Long?

    JUN 9

    Why Does SEO Take So Long?

    Ever wondered why your perfectly optimized law firm website isn't skyrocketing to the top of Google? You're not alone in this frustrating experience.  The truth is, SEO for legal professionals isn't slow because you're doing something wrong—it's slow because thoroughness and precision take time, especially in an industry Google scrutinizes so carefully. Think of SEO not as flipping a switch but as planting a garden—you might put in all the groundwork today, but you won't see those tomatoes tomorrow or even next week.  What SEO bottleneck is holding your firm back from reaching its full potential online? Resources: Cut PPC Costs Instantly (Free E-Book) Premium Podcast For more, visit rosenadvertising.com Send us a text Support the show

    16 min
  5. What Lawyers Can Learn from Big Brands About Marketing

    MAY 26

    What Lawyers Can Learn from Big Brands About Marketing

    What Lawyers Can Learn from Big Brands About Marketing Most law firms make the critical mistake of selling their services rather than the outcomes those services create. While you're promoting "experienced divorce attorneys," potential clients are searching for emotional benefits like "peace of mind" and "a fresh start." Discover how to bridge this gap with messaging that speaks directly to client needs rather than practice areas. Ready to transform your firm's marketing approach? Listen now and discover how small shifts in messaging can create massive results for your practice. Cut PPC Costs Instantly (Free E-Book) Subscription link: https://www.buzzsprout.com/965479/subscribe Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Send us a text Support the show

    11 min
  6. Is Google Ads Still Worth It for Law Firms in 2025?

    MAY 19

    Is Google Ads Still Worth It for Law Firms in 2025?

    Is Google Ads Still Worth It for Law Firms in 2025? Are your Google Ads campaigns delivering the results they used to for your law firm? The digital advertising landscape has undergone seismic shifts, and what worked in 2021 simply won't cut it anymore. As we navigate 2025's competitive terrain, law firms must adapt or risk watching their marketing budgets disappear into what I call "the money pit." The truth is that Google Ads remains incredibly powerful for law firms – but only under the right conditions. Success now demands well-defined intake systems, comprehensive conversion tracking, and relentless optimization. Firms that treat Google Ads as a "set it and forget it" tool are destined to fail.  Cut PPC Costs Instantly (Free E-Book) Subscription link: https://www.buzzsprout.com/965479/subscribe Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Send us a text Support the show

    11 min
  7. Do Online Directories Still Matter for Law Firms?

    MAY 12

    Do Online Directories Still Matter for Law Firms?

    Do Online Directories Still Matter for Law Firms? Ready to stop leaving clients on the table? This eye-opening episode tackles the overlooked power of online directories for law firms in today's digital landscape. While many attorneys dismiss directories as outdated marketing tools, we reveal why they remain critical components of your visibility strategy—even in the age of AI. Discover the "Local Trinity" of law firm SEO: your website, Google Business Profile, and directory presence. We break down how these three pillars work together to establish your digital authority and why directories continue to show up prominently in search results—often ranking above actual law firm websites. Cut PPC Costs Instantly (Free E-Book) Subscription link: https://www.buzzsprout.com/965479/subscribe Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Send us a text Support the show

    11 min
  8. Are You Wasting Money on the Wrong Marketing Channels?

    APR 28

    Are You Wasting Money on the Wrong Marketing Channels?

    Ready to stop hemorrhaging your hard-earned dollars on ineffective marketing? This episode tackles the painful truth that most law firms are bleeding marketing money without even realizing it. • The "set it and forget it" approach wastes money when marketing isn't regularly evaluated and optimized • Being everywhere at once (LinkedIn, Facebook, TikTok, YouTube) without strategy makes you invisible, not omnipresent • Vanity metrics like clicks and impressions are useless if they don't convert to signed cases Remember, we're not trying to be popular; we're trying to be profitable. The solution starts with knowing exactly where your best clients come from. Not just any clients—your best ones who pay on time, trust your advice, and don't drain your staff's energy.  Ready to transform your marketing from a mysterious money pit into a predictable, results-driven system? This episode gives you the roadmap.  Cut PPC Costs Instantly (Free E-Book) Subscription link: https://www.buzzsprout.com/965479/subscribe Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Send us a text Support the show

    9 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com

Information

  • Creator
    Rosen Advertising
  • Years Active
    2020 - 2025
  • Episodes
    111
  • Rating
    Clean
  • Copyright
    © 2025 Rosen Advertising, LLC
  • Show Website
    Legal Marketing 101

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