169 episodes

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

Legal Marketing 2.0 Podcast Guy Alvarez

    • Business
    • 5.0 • 13 Ratings

Good2bSocial - joined by industry leaders - offers a fresh perspective on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.

    It’s All About Relationships- Techniques to Establish and Deepen Client Relationships to Grow Business

    It’s All About Relationships- Techniques to Establish and Deepen Client Relationships to Grow Business

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by ​​Rebecca Edwards to discuss relationship techniques to establish and deepen client relationships in order to grow business. Rebecca is a legal marketing veteran with more than fifteen years of experience helping lawyers build their business and increase their brand. She currently serves as the senior marketing and business development manager for Williams Mullen, focusing on growth for both the Corporate and Tax Sections as well as attorney training and client service programs. Rebecca has been a long-standing volunteer with the Legal Marketing Association, currently serving as co-chair of the Strategies & Voices Editorial Committee. Her prior positions include service on the Mid-Atlantic Region Board of Directors and Virginias Chapter President.

    • 28 min
    To Be Different, You Need to Think Different

    To Be Different, You Need to Think Different

    In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Allan Schoenberg, Chief Communications Officer at Vinson & Elkins. Allan is based in New York and joined the firm in 2021 after managing global communications at NASDAQ for five years. Before joining the legal industry, Allan has about 20 years of capital market experience. Allan is experienced in public relations with a successful track record in all aspects of business-to-business communications with a focus on brand management, internal communications, issues management, media relations, and social media.

    • 24 min
    The Future Is Now for Agile Marketing

    The Future Is Now for Agile Marketing

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lynn Tellefsen to discuss agile marketing and what it can do for law firms. Lynn is the co-founder and chief strategist at Structura Strategy Group, a woman-owned professional service firm. Lynn works with Structura Strategy Group to help firm leaders build, optimize and scale their marketing and business development operations and teams. Before Structura Strategy Group, Lynn served in various sales and marketing roles for legal information and technology providers.

    • 38 min
    Podcast Episode 166: How to Use Content to Further Your Reputation

    Podcast Episode 166: How to Use Content to Further Your Reputation

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Morgan Ribeiro to discuss the use of content to further firms' reputations in their industries. Morgan has a passion for the ever-evolving healthcare M&A landscape, given her prior experience in the healthcare industry. She transitioned into the legal industry about 8 years ago joining Waller and their healthcare team, as she served as their Executive Director. Morgan is now the Chief Business Development Officer at Waller. Located in the greater Nashville area, she leads all business development, marketing, and communication efforts for the firm.

    • 28 min
    Podcast Episode 165: How Can We Leverage People and Processes to Drive Technology Implementations?

    Podcast Episode 165: How Can We Leverage People and Processes to Drive Technology Implementations?

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Eric Feldman to discuss how we can leverage people and processes to drive technology implementations. Eric is a seasoned attorney and business operations professional. As the Director of Strategic Projects and Initiatives for Wiggin & Dana, he supports the firm’s COO to develop and advance a wide range of operational objectives. Eric loves fixing things and is genuinely motivated by oat cappuccino.

    • 21 min
    Podcast Episode 164: Why Legal Marketers Should Remember the Basics and Make Time for Team Coordination

    Podcast Episode 164: Why Legal Marketers Should Remember the Basics and Make Time for Team Coordination

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gina Carriuolo to discuss the importance of remembering the basics and making time for team coordination. Gina is the Chief Marketing Officer at Robinson and Cole, an Am Law 200 firm. Robinson and Cole is also a Mansfield Rule certified firm, established over 175 years ago with 230 attorneys and is a deeply rooted culture of collaboration, civility, and inclusion. Gina has over 30 years of legal marketing experience, having served as the director of marketing of Locke Lord and its predecessor firms for 14 years. She now leads the firm's overall business development, marketing and communication strategies.

    • 19 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

G-Marco ,

Always good conversations and content

I’ve enjoyed every episode for actionable ideas and tips from the pros. Keep up the great work!

Difiggi ,

Unique niche with terrific guests

I've only recently discovered the pod, so I haven't listened to the full catalog, but it is at the top of the heap. Great insight and well produced.

Mcclkyle ,

Straight to business legal marketing tips!

Great show guys looking forward to hearing more

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