36 episodes

The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space. In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach. You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Legal Marketing Flow Molly McGrath and Roslyn Drotar-Cassidy

    • Business
    • 4.4 • 7 Ratings

The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space. In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach. You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

    Leveraging Your Time Through Your Marketing Team

    Leveraging Your Time Through Your Marketing Team

    Every minute an attorney spends marketing, they are not billing. It's the attorney's responsibility to be the rainmaker, not the marketer. Phil Blende from Law Firm Management Academy is here to discuss how attorneys can leverage their time through their marketing teams.
    You've invested in a marketing person or team. Now it's time to trust them to do their job. It takes a marketing specialist to know which platforms will work best for your firm and present your message to get the most impact and maximize your presence.
    A good marketing person will get down to defining your ideal client avatar within your first strategy meeting. Start from a position of clarity. Get clear on your ideal client avatar, which services you're offering, and your target demographics. Until you know who you're marketing to and why you're marketing to them, it's going to be a crapshoot.
    Invest in your marketing by hiring smart people and then letting them do their job. Let them tell you what you need to do.
    It’s up to the marketer to gain trust with the attorney by setting clear expectations, giving status reports, and knowing the numbers and analytics related to every dollar spent on marketing.
    If it can't be measured, it can't be improved. Learn which numbers matter most to your business. It's part of the marketing person's job to educate the owners on what these numbers are, what they mean, and how to improve them.
    What You Will Learn in this Episode
    How attorneys can best leverage their marketing team Why do attorneys struggle with controlling the marketing Where to start your marketing conversation How to earn the trust of the attorney Why you NEVER hire your clients to do your marketing We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!
    Links and Resources
    Measure What Matters by John Doerr
    Email Phil: Phil@lawfirmmanagementacademy.com
    https://www.legalmarketingflow.com/
    https://www.facebook.com/LegalMarketingFlow
    https://www.linkedin.com/in/roslyndrotar/
    https://www.linkedin.com/in/molly-hall/

    • 28 min
    What is the Difference Between a Marketing Funnel and a Sales Funnel?

    What is the Difference Between a Marketing Funnel and a Sales Funnel?

    What is the difference between a marketing funnel and a sales funnel? I’ll break it down for you in ways that are easy to understand and save you the confusion that results when you “google” it.
    Your marketing and sales funnels are two completely different funnels. They serve people at various points in the customer journey. Therefore, you need a different strategy for each funnel.
    Let's start with the difference between marketing and sales in your practice. The marketing funnel is typically the entire journey that someone goes through from when they first become aware of your law practice to when they become a customer.
    Marketing is doing anything and everything you do to make the phone ring or get people into your workshops.
    Once that phone rings, once they are in front of you, marketing has done its job.
    The purpose of the sales funnel is to make the offer and get your potential client to commit.
    What You Will Learn in This Episode
    What is a funnel Where your marketing funnel ends and sales funnel begins What type of content to share with people in your marketing funnel What to include in your sales funnel Links and Resources
    https://www.legalmarketingflow.com/
    https://www.facebook.com/LegalMarketingFlow
    https://www.linkedin.com/in/roslyndrotar/
    https://www.linkedin.com/in/molly-hall/

    • 11 min
    I Got Ripped Off by a Marketing Agency

    I Got Ripped Off by a Marketing Agency

    Have you ever felt ripped off by a marketing agency? I’m sharing a story from my own experience where I recently felt ripped off by a marketing agency. I'll also share some tips to help you avoid the same experience.
    I've been interested in voice search for local services and haven't had the time to research. I saw an offer that said I could show up as number one in local voice-activated search on Siri, Google Home, and Android for digital legal marketing services. This looked like an excellent opportunity to test voice-activated search for local services.
    I searched and found that there was no competition showing up in my local market. The nearest competitor was about 45 miles away. This looked like an ideal opportunity to check out this local search.
    I did everything the marketing agency asked about keyword search and getting optimized for the keywords I wanted to show up for in the area. I even offered to figure out a way to partner with this agency if the experiment worked out well.
    I was told it would take 30-40 days to show up in local search. After 60 days, I still wasn’t showing up.
    When I started questioning the agency about why I wasn't showing up, they tried to upsell another service to me. They said that what I thought should be simple because I had NO competition would require more money and deploying an additional strategy. They did not mention any additional strategy on the initial sales call.
    What I Learned from this Experience
    Get deeply curious about how the process works and what to expect Push the sales rep to get crystal clear on terminology and precisely what is being offered Ask if there could potentially be additional costs We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!
    Links and Resources
    https://www.legalmarketingflow.com/
    https://www.facebook.com/LegalMarketingFlow
    https://www.linkedin.com/in/roslyndrotar/
    https://www.linkedin.com/in/molly-hall/

    • 13 min
    In-housing Your Legal Marketing with Brett Trembly

    In-housing Your Legal Marketing with Brett Trembly

    Brett Trembly, attorney, and founder from Get Staffed Up, explains why it makes sense to bring your legal marketing in-house using a virtual marketing assistant. He shares what held him back from hiring a marketing assistant and why he wishes he would have done it sooner.
    Brett is a firm believer that the more you delegate, the more you grow. He started Get Staffed Up as a side hustle, and it has grown so quickly it is now bigger than his law firm.
    You've got to be honest with yourself when thinking about bringing your legal marketing in-house. Is your problem that you're afraid you can't afford a marketing assistant, or is the real problem that once you get that person hired, you're going to have to execute on all of the things you've been putting off? You get instant accountability when you hire someone for this role because you will have to give them content and some direction.
    There are so many things not being done in every business and every law firm that if you find excellent, relatively inexpensive labor, suddenly everything around you gets better because now these things are getting done.
    Brett shares what you need to consider when bringing your legal marketing in-house with a virtual marketing assistant.
    Listen all the way through to the end to hear the special offer that Molly makes if you’re thinking about bringing your legal marketing in-house.
    What You Will Learn
    Why you need to get over the fear of hiring a marketing assistant Why hiring a virtual marketing assistant makes sense How to shift the limiting beliefs holding you back from hiring a marketing assistant How to get out of your way to start executing your big ideas The first ROI you should track after hiring a marketing assistant Links and Resources
    https://getstaffedup.com/
    https://www.linkedin.com/in/bretttrembly/
    https://www.legalmarketingflow.com/
    https://www.facebook.com/LegalMarketingFlow
    https://www.linkedin.com/in/roslyndrotar/
    https://www.linkedin.com/in/molly-hall/

    • 40 min
    Using Effective CTAs (Calls to Action) in ALL of your Marketing

    Using Effective CTAs (Calls to Action) in ALL of your Marketing

    Is your CTA (Call to Action) intentional and effective? We are discussing CTA best practices in this episode.
    Crafting a compelling call to action is critical to getting a potential client to take the next step in every place you share your marketing messages. Your website is one of the places where this will have the most impact. Fifty-five percent of the visitors who come to your website will spend less than fifteen seconds there. So you've got to grab their attention and be intentional with what you're offering them when they get there.
    Creating a valuable offer or downloadable tool is only part of your call to action designed to grow your e-mail list. You also need to be intentional with the language you use when asking visitors to share their e-mail addresses with you.
    Listen in to learn how to create an inviting and actionable CTA and where you should be sharing it.
    What You Will Learn in this Episode
    What is a CTA (Call to Action) How an ugly website can convert better than a beautiful website What is the hero bar, and how to use it effectively Which CTA is the hardest to convert on a law firm website Which CTA is most likely to convert on a law firm website Examples of actionable words to use in your copy Links and Resources
    https://www.legalmarketingflow.com/
    https://www.facebook.com/LegalMarketingFlow
    https://www.linkedin.com/in/roslyndrotar/
    https://www.linkedin.com/in/molly-hall/

    • 10 min
    Outsourcing Your Paralegal, Legal Secretary & Assistant Like a Pro with Stacey Lake

    Outsourcing Your Paralegal, Legal Secretary & Assistant Like a Pro with Stacey Lake

    When should you outsource rather than hiring someone for your team? Stacey Lake, the founder of LAWFECTA, is here to help us answer this question. She also shares their process and how they work with attorneys to support them remotely.
    LAWFECTA, is a virtual paralegal, legal secretary, and assistant support firm offering remote services for attorneys, law firms, and other small businesses throughout the United States.
    Working remotely with paraprofessionals is something that Stacey had been educating people about for years. She knew this was the way of the future. Since the pandemic, she has had to do much less educating because attorneys and clients are now more comfortable working with virtual assistants and paralegals.
    Listen to learn when it makes sense for you to start outsourcing.
    What You Will Learn in this Episode
    3:27 How to determine which activities should be outsourced
    12:02 How technology is used to onboard new clients
    14:48 Why adding to your team should be viewed as an investment instead of a risk
    16:05 How one attorney transitioned to a fully remote firm
    We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!
    Links and Resources
    https://lawfecta.com/about/
    https://www.legalmarketingflow.com/
    https://www.facebook.com/LegalMarketingFlow
    https://www.linkedin.com/in/roslyndrotar/
    https://www.linkedin.com/in/molly-hall/

    • 20 min

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7 Ratings

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