The Legal Marketing Lab looks at real statistics and user behavior on law firm's websites and explains how to use this information to improve your own marketing efforts. The Legal Marketing Lab is brought to you by Custom Legal Marketing, an Adviatech Company.
15 Ways to Spring Your Marketing Forward
These 15 tips will help you get your law firm marketing plan ready for spring.
Local SEO for 2015
In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.
How Your Firm Should Combine PR and SEO Strategies – Podcast
Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.
Building Quality Links
In this month's CLM Lab podcast, we talk about the history of link building and what is in store for the future. Quality links are still at the center of your search engine marketing campaign and we look at new ideas and debunk old ones in this month's Custom Legal Marketing Lab.
Google Pigeon to Reshape Local Listings – Podcast
Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.
Does Yelp Deliver More Web Traffic than Legal Directories?
Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website […]