Legal Marketing Minutes with Nancy Myrland Nancy Myrland, Legal Marketing and Business Development Advisor

A common theme I am hearing from many is that they think that before they spend so much of their time experimenting with AI, Generative AI, the creation of chatbots, and GPTs, they have to know exactly why they are using it and what specifically it is going to be doing for them.
I'm not so sure about that. In fact, I disagree. 
Let’s discuss.
If you are in a place where you can leave a comment, please do so, as I would love to hear from you.
If not, feel free to email me at nancy@myrlandmarketing.com.
Also, my web site, where you will find all of my contact information, as well as my other podcast, Legal Marketing Moments, can be found at my website here: https://myrlandmarketing.com. 
Until next time, 
Nancy
 

In this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure. 
With the rise of AI and Generative AI technology and its potential to streamline tasks, it is becoming even more important for lawyers to consider alternative billing models such as value-based billing. I will discuss how embracing these changes can lead to stronger client relationships, as well as a competitive edge. 
 Your time is valuable, so let's discuss. 
This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com. 

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do.
In today's episode of Legal Marketing Minutes, I will discuss that other person inside of you that sometimes tries to tell you that you aren't worthy of getting out there and building your reputation and your relationships by presenting or by creating content for social media that will demonstrate your knowledge. 
Let's discuss. 
This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com. 

Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren’t there.
They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are working with them. 
In today's episode of Legal Marketing Minutes, I talk about the need to define your personal brand, what to do with your personal brand, and how your brand and your firm's brand can make each stronger. 
Let's discuss.
This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com. 

The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion.
We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch, you might find it as interesting as I do.

Let's talk about this because we're looking at two different things: listing client names publicly on one's website or other promotional places, or requesting and using testimonials from clients. There are different nuances to them.

Let's discuss.
This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information, please visit linkedincourseforlawyers.com. 

Lawyers, when you are trying to decide whether or not you should spend your time, money, or other valuable resources on a particular business development activity, a project, a new practice area, or an activity or event in the community, I want you to take a look at two factors before you ever spend the first dime or the first minute, because you might be wasting your money and your time.
In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss the business of business development so that you can make the best use of your valuable time and resources. 
This episode is sponsored by LinkedIn Course For Lawyers.
For more information, you can visit linkedincourseforlawyers.com.