28 episodes

Close more prospects with the right communication at the right time, while spending less of your time. Stand out in search, mobile and socail media.

Legal Marketing Strategies and Tactics by Avvo Ignite Various

    • Business
    • 5.0 • 1 Rating

Close more prospects with the right communication at the right time, while spending less of your time. Stand out in search, mobile and socail media.

    The Five Magic Pay-Per-Click Questions for Attorneys

    The Five Magic Pay-Per-Click Questions for Attorneys

    In this week’s chat, Mark Kelly, President and CEO of Chair10 Marketing here in Seattle, provides the top five key question every attorney needs to use to evaluate the success of their pay-per-click (PPC) campaign. Whether you manage the campaign in-house, or have hired an agency to run one for you, the success of your campaign depends heavily on these answers.

    • 8 min
    Twitter for Lawyers

    Twitter for Lawyers

    The online world offers many opportunities to connect with people and maintain relationships that likely wouldn’t be possible offline, and Twitter is one great way to tap into those available connections. Today, Megan Olendorf, Avvo’s Marketing and Events Manager, walks us through setting up an account as well as the basics of engaging on the social platform. She also addresses key benefits of Twitter for lawyers, including greater opportunities to network, to demonstrate thought leadership, and to increase exposure to colleagues and potential clients.

    • 11 min
    How to Think About Email Marketing

    How to Think About Email Marketing

    With the growing number of new ways to connect with people, many often think of email as old news. The reality is that email marketing is still one of the most powerful — and often inexpensive — tools you can use to stay top of mind with current and potential clients as well as referral sources. This week Josh takes a high level look at the “why,” “who,” and “how” of email marketing, and addresses how you can think about it as part of your bigger marketing and business development initiatives.

    • 6 min
    Social Media & Attorney Advertising Rules: Ethical Issues

    Social Media & Attorney Advertising Rules: Ethical Issues

    Avvo’s General Counsel will cover the latest decisions and opinions surrounding legal marketing, provide examples of how lawyers can and cannot promote their services as well as answer any questions about industry rules and regulations that impact online activities amidst a rapidly evolving technology marketplace. Specific topics include online advertising, attorney and law firm websites and social media.

    • 1 hr 10 min
    Build a practice you love that makes great money and gives you control over your schedule with a new law business model

    Build a practice you love that makes great money and gives you control over your schedule with a new law business model

    Sadly, most lawyers finish law school, pass the bar and think that making money will be the easy part. It’s not. They simply don’t teach that in law school! In this webinar you will hear from Alexis Neely – a lawyer and entrepreneur who within three years of starting her own law practice from scratch, had built it into a million dollar a year revenue generating business by creating a new law business model her clients loved.

    • 1 hr 3 min
    Creating an Actionable Client Feedback Survey

    Creating an Actionable Client Feedback Survey

    You know that client feedback is important, but what’s the best way to collect it? If you’re thinking about creating a survey, this chat provides five effective tips to creating one that’s actionable and that will help solicit a variety of useful information.

    • 3 min

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