90 episodes

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues.

In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts.

If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.

Legally Contented Wayne Pollock

    • Business
    • 4.5 • 4 Ratings

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues.

In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts.

If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.

    Practice Pointer: Your thought leadership strategy should consider angles, not just topics

    Practice Pointer: Your thought leadership strategy should consider angles, not just topics

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on the angles they take in their thought leadership and not just the topics they cover when mapping out their thought leadership strategy.

    • 7 min
    Practice Pointer: Build better bonds with these five groups of people by co-authoring thought leadership with them

    Practice Pointer: Build better bonds with these five groups of people by co-authoring thought leadership with them

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership with them.

    • 7 min
    Practice Pointer: Four under-the-radar sources of thought leadership inspiration at conferences

    Practice Pointer: Four under-the-radar sources of thought leadership inspiration at conferences

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences.

    • 6 min
    Practice Pointer: What the demise of 2,886 newspapers can teach law firms about thought leadership

    Practice Pointer: What the demise of 2,886 newspapers can teach law firms about thought leadership

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts.

    • 5 min
    Practice Pointer: Thought leadership is your secret crisis management weapon

    Practice Pointer: Thought leadership is your secret crisis management weapon

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific creators of thought leadership.

    • 7 min
    Practice Pointer: Thought Leadership Blitzes are how lateral partners get off to running starts at their new firms

    Practice Pointer: Thought Leadership Blitzes are how lateral partners get off to running starts at their new firms

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms and their new lateral partners and lateral practice groups should employ a Thought Leadership Blitz to jumpstart their newly combined marketing and business development efforts.

    • 7 min

Customer Reviews

4.5 out of 5
4 Ratings

4 Ratings

Code: RO1932 Free ride ,

Refreshingly Direct!

Wayne Pollock's "Legally Content Podcast" offers a refreshingly direct approach to delivering actionable and immediately useful advice on creating thought leadership content. The straight-shooting style cuts through the fluff and provides listeners with the practical tools they need to succeed. Highly recommended for anyone looking to elevate their content game!

MitchJackson ,

Top-Notch Thought-Leadership Content!

If you’re in the legal profession, and interested in connecting with experts who are the best of the best when it comes to creating thought-leadership marketing content, this podcast is for you. Not only is Wayne a true pro and leader in this space, he also brings in guests who will add immediate value to your marketing, branding and firm. Subscribe and listen to each episode. Really good stuff!

-Mitch Jackson (2013 California Litigation Lawyer of the Year)

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