Legally Contented Wayne Pollock

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for attorneys and their law firms.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so.

Those benefits include:

1. The attorneys show clients they've thought deeply about the issues they're discussing in their thought leadership

2. They demonstrate to clients that they have the knowledge, wisdom, and experience to help them solve their legal or business problems

3. They show clients they are aware of the trends and developments in their industries and in the attorneys' own practice areas

4. They create a connection with those clients who share, or agree with, their philosophies

5. They repel those clients who neither share nor agree with their philosophies

6. They differentiate themselves from their competitors

7. They attract like-minded lateral attorneys and staff

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.

1. It gets them exposure to event organizers and people who influence those organizers.

2. It gives them credibility as someone knowledgeable and wise about the topics they cover, the areas of law they practice, and the industries they serve.

3. It shows event organizers they can tackle a wide range of topics.

4. It gives event organizers a preview of their stage presence.

5. When their thought leadership helps them build a social media following or a large number of subscribers to a newsletter, those followers and subscribers show event organizers people are interested in what the attorneys have to say.

6. When an attorney's thought leadership is published in third-party publications, and/or leads to media interviews or podcast invitations, event organizers see the attorney is in demand and recognized as an established thought leader who attendees will want to hear from.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles:

1. Make sure the title of the article identifies the target audience
2. Don't be afraid to slice and dice the contents of the webinar
3. Consider converting one webinar into a series of articles
4. Weave in questions from the audience and answers from the presenters throughout an article

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability:

- Availability helps you maintain visibility
- Availability helps you build better relationships
- Availability helps you capitalize on opportunities
- Availability helps you build trust and credibility

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content targeting them.