194 episodes

Internationally best-selling author and creator of an 8 figure creative company Leonie Dawson (dat's me!) brings her ridiculous sense of humour and wild oversharing to the podcast world! What is this podcast about? Who f*cking knows! It's all a glorious mystery! But it will likely be a delicious buffet of self help, business, creativity, marketing, family and life... and I might just introduce you to some of my favourite people if I'm called. Mostly, I'm just here to create and share... and hope that it touches your heart in just the way it needs. (Pronouns: She/They)

Leonie Dawson Refuses To Be Categorised Leonie Dawson

    • Education
    • 4.7 • 34 Ratings

Internationally best-selling author and creator of an 8 figure creative company Leonie Dawson (dat's me!) brings her ridiculous sense of humour and wild oversharing to the podcast world! What is this podcast about? Who f*cking knows! It's all a glorious mystery! But it will likely be a delicious buffet of self help, business, creativity, marketing, family and life... and I might just introduce you to some of my favourite people if I'm called. Mostly, I'm just here to create and share... and hope that it touches your heart in just the way it needs. (Pronouns: She/They)

    192. Leonie's origin story!

    192. Leonie's origin story!

    Pooky bears,


    Today, I share my origin story.

    Who was Leonie before the successful multimillion dollar business? Before the blog? Before I was a Dawson with a gorgeous hubby and two incredible mermaid daughters? Before the ADHD/ASD diagnosis?

    Origin Story and Heartwarming Moments 0:03

    Mother Gail and Mrs. Gail (Being trolled) 3:50

    My small town childhood and family 5:44

    Family Inbreeding  8:15

    Personal Journey and Career Aspirations 9:46

    Childhood Ambitions and Relationships 12:36


    My career goals in art



    Adventures with Boarding School 16:18


    Decision to Pursue Business



    My Life Journey 20:09


    Leonie's Childhood and Family Dynamics


    Meeting and Falling in Love with Chris



    A Dawson Love Story 28:50

    Career Journey and Political Experiences 32:48


    Working in Parliament House


    Prime Minister goals



    Watch, read, or listen to this episode here: https://leoniedawson.com/my-origin-story

    • 36 min
    191. A New Era

    191. A New Era

    Welcome to a new era of my podcast: Leonie Dawson Refuses to Be Categorised!!! *cues the confetti* To kick off this season, I’m joined by my dearest friend and extraordinary artist, Madison (Madi) Beaufort.Get ready for swoony friendship stories, cowgirl noises, epic singing, and sharing the biggest mistakes I’ve ever made.*SPOILER ALERT* My first mistake of the season happens on this episode! You’re in for a wild ride, babes!



    Introducing a New Era of the Podcast 0:00


    New season and format of the podcast


    Madi and Leonie: a friendship love story 2:42


    Mongolia and a Long Way Home 4:53



    Shared Dreams 5:45


    Leonie, the cowgirl 6:04



    Learning from Mentors 7:05


    Age gaps 7:06


    Business mentoring 9:36



    Leonie’s Biggest Mistakes 10:49


    $100,000 in missing revenue 11:00


    The public book review 12:01


    The smoothie incident 15:09



    https://leoniedawson.com/a-new-era

    • 16 min
    190: How I've Sold Over $10 Million in E-courses

    190: How I've Sold Over $10 Million in E-courses

    Workshop on Selling E-Courses 0:00

    Embracing Teaching and Marketing 12:18


    Business and marketing strategies

    Deadline Marketing and Tech Recommendations 24:01


    Tech tools and platforms for e-course creation


    Using Tech and Boundaries for Business Success

    Embracing Online Learning and E-Course Creation 32:27

    Overview of Brilliant Biz & Life Academy 36:12


    Marketing strategies for e-courses


    Tech and tools for creating and selling e-courses


    Financial management and money mindset

    Procreate, Academy, and Art 52:06

    Social Causes and E-Course Success 57:06


    Creating Overflow and Abundance in Business


    Importance of Preserving Land for Ecosystems

    Embracing Teaching and Marketing 1:12:06

    Tips for Successful E-Course Marketing 1:23:57

    Selling and Creating E-Courses 1:32:14

    Overview of Academy Offerings 1:40:07

    Discussion on Digital Art, Business Courses, and Networking 1:51:54

    Sharing Success Stories and E-Course Workshop 1:56:36


    Supporting Social Causes and Charities


    Online learning and education

    Overcoming Imposter Syndrome and Embracing Teaching 2:11:40

    Strategies for Successful E-Course Marketing and Boundaries 2:23:45

    Selling E-Courses and Creating Online Learning Programs 2:32:02



    https://leoniedawson.com/10million-ecourses-sold

    • 59 min
    189: How to Sell from the Heart: Lessons from Over $13 Million in Sales

    189: How to Sell from the Heart: Lessons from Over $13 Million in Sales

    Join Zeets and I in a fun Webinar to Podcast Episode!




    Workshop Introduction and Sales Philosophy0:02



    Selling from the heart



    Importance of Self-Care and Sustainable Business Practices4:55


    Mindset and Motivation12:48



    Overcoming mindset blocks in sales



    Effective Marketing Strategy16:24


    Sharing Your Gifts with the World19:52


    Empathy and Confidence in Sales and Business21:49



    Empathy and understanding in sales and marketing


    The value of abundance and redirecting resources



    Importance of Marketing and Copywriting26:21


    SalesStar Program and Life Academy Overview30:33



    Importance of marketing and copywriting skills



    Guest Experts and Academy Feedback37:57

    • 49 min
    188: Behind the Scenes of a Multi-Millionaire's Finances

    188: Behind the Scenes of a Multi-Millionaire's Finances

    Join me for behind-the-scenes look at my finances! We got super in-depth during this live event. I go over some super good questions from attendees, and of course, my right-hand goblin Zita joins in for a beat as well. ENJOY!




    Leonie's Money Workshop Introduction0:00



    Financial Literacy and Empowerment


    Business Structure and Money Management



    Lifestyle and Priorities8:21



    Lifestyle and Work-Life Balance



    Diversifying Income Streams and Investments12:30


    Investment Portfolio and Ethical Funds16:03


    Understanding Managed Funds and Ethical Investing19:24


    Retirement Goals and Financial Planning23:28



    Retirement Goals and Philanthropy



    Personal Background and Aspirations26:57


    Financial Planning and Company Structures29:15



    Income Streams and Investments



    Charitable Donations and Support34:16


    Overview of Money Management and Business Growth Resources37:53

    https://leoniedawson.com/multimillionaire-finances/

    • 47 min
    187: GOSSIP

    187: GOSSIP

    You heard it here first. Middle aged first pash sesh spotted in the wild!

    https://leoniedawson.com/gossip-2/

    • 7 min

Customer Reviews

4.7 out of 5
34 Ratings

34 Ratings

Liza Jane Wolf ,

Love the diversity

I love the diversity of topics you talk about. Thank you for always sharing freely 💚💚💚

Home Shine ,

On aging

I’m sorry to be critical, but this was incredibly depressing. You are more than 20 years younger than I am. I cannot imagine being so melancholy and “old feeling” at such a young age. Seriously, it sounds like some fresh air and exercise would help. Your 40’s are still relatively young years, with so much left to go (if your health is good). There is such beauty and joy to be had….

Zlassenp ,

Like going for a walk with your biz bestie

Leonie’s is the podcast I always listen to first. Each episode feels like sitting down for a stress-free moment with a cozy cup of tea, for a juicy mix of inspiration, hilarity, and personal growth.

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