56 min

Lessons from Zoopla and Papier | Areej AbuAli The SEO Sprint Podcast

    • Business

This week I speak to Areej AbuAli the founder of Women in Technical SEO & an Independent SEO Consultant who has worked at companies like Zoopla and Papier.




In this podcast, we talked about:


How Areej started working in SEO
Getting Tech SEO Implemented using a bespoke framework
The experience with Terry the Product Manager
Getting tickets implemented in a marketing team with developers
How Areej learned to prioritise recommendations to tech teams ruthlessly
The reality of getting tech SEO implemented in an enterprise organisations
Getting buy-in at a large organisation
Working with tech teams to plan SEO recommendations
The move to Papier because the role was in a product team
The structure of the product team at Papier and how SEO sits in it
How SEO tickets were implemented and validated with the tech team
How to build trust in the team
How to add SEO recommendations to the product roadmap
The difficulty of needing work from marketing
Creating a team SEO slack channel for the whole team
Communicating the wins and shoutouts to the team
Being the only SEO in the product team
Planning, scoping and slicing SEO recommendations into tickets
Future-proofing websites and making them SEO-friendly
The power of retrospectives in tech teams
Why Tech SEOs should sit in the product and engineering team
Technical problems = people problems
80% of your recommendations won’t get implemented, so keep focused
The three top skills to work effectively in product and engineering teams



Areej’s recommended top three skills:


Keep recommendations concise - Make sure that anything you communicate to the development team is clear, simple and easy to digest (tickets, emails, documents, etc.)
Future-proof a website - Work with the tech team to build a functionality that solves problems at scale, not putting plasters on the website.
Fight to move SEO into tech - When working in-house, fight and get buy-in to move the SEO team into the tech team (product and engineering).

Where to find Arrej


Website: https://www.areejabuali.com/
Website: https://www.womenintechseo.com/

References


The RPI Framework
Product Managers
Retrospectives
Writing tickets
Sprints

This week I speak to Areej AbuAli the founder of Women in Technical SEO & an Independent SEO Consultant who has worked at companies like Zoopla and Papier.




In this podcast, we talked about:


How Areej started working in SEO
Getting Tech SEO Implemented using a bespoke framework
The experience with Terry the Product Manager
Getting tickets implemented in a marketing team with developers
How Areej learned to prioritise recommendations to tech teams ruthlessly
The reality of getting tech SEO implemented in an enterprise organisations
Getting buy-in at a large organisation
Working with tech teams to plan SEO recommendations
The move to Papier because the role was in a product team
The structure of the product team at Papier and how SEO sits in it
How SEO tickets were implemented and validated with the tech team
How to build trust in the team
How to add SEO recommendations to the product roadmap
The difficulty of needing work from marketing
Creating a team SEO slack channel for the whole team
Communicating the wins and shoutouts to the team
Being the only SEO in the product team
Planning, scoping and slicing SEO recommendations into tickets
Future-proofing websites and making them SEO-friendly
The power of retrospectives in tech teams
Why Tech SEOs should sit in the product and engineering team
Technical problems = people problems
80% of your recommendations won’t get implemented, so keep focused
The three top skills to work effectively in product and engineering teams



Areej’s recommended top three skills:


Keep recommendations concise - Make sure that anything you communicate to the development team is clear, simple and easy to digest (tickets, emails, documents, etc.)
Future-proof a website - Work with the tech team to build a functionality that solves problems at scale, not putting plasters on the website.
Fight to move SEO into tech - When working in-house, fight and get buy-in to move the SEO team into the tech team (product and engineering).

Where to find Arrej


Website: https://www.areejabuali.com/
Website: https://www.womenintechseo.com/

References


The RPI Framework
Product Managers
Retrospectives
Writing tickets
Sprints

56 min

Top Podcasts In Business

Prof G Markets
Vox Media Podcast Network
REAL AF with Andy Frisella
Andy Frisella #100to0
Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
Habits and Hustle
Jen Cohen and Habit Nest
The Economics of Everyday Things
Freakonomics Network & Zachary Crockett