Defining who are best fit client is has moved the needle in a significant way.
In this episode I interview Drew Breaux, the Growth Tools director of marketing. And he outlines the process he uses to do this.
High level outline:
1. Survey existing clients
2. Study results of biggest fans
3. Pull out before / after emotions
4. Write the 2 part BFC profile
5 immediately update website and marketing assets to attract more BFCs