Pricing - What You Wish You Knew - with Dan Balcauski

Dan Balcauski is a pricing expert and dropped by the pod to share key insights, hot takes, and practical advice for product teams and leaders to help unpack the pricing process, key variables, and mistakes to avoid.

Show notes:

0:00-0:30 - Episode Intro

0:30-1:55 - Dan’s Intro/Background

1:55-4:55 - From Engineer to Pricing Guru

4:55-6:42 - Biggest Pricing Pitfall

6:42-19:00 - Segmentation Myths and Realities

19:00-21:00 - defining value (3 Types)

21:00-26:35 - The Value Cascade

26:35-36:45 - How customers shape pricing

36:45-43:00 - Willingness to pay (WTP) (40:12)

43:00-47:30 - Pricing in B2B

47:30-56:50 -  Freemium Good or Bad?

56:50-57:48 - Contact Dan

57:48-58:02 - Outro