25 min
Lessons & Myths From a Decade of Building Platform Ecosystems: From Salesforce to ServiceNow SaaS Connect - SaaS Partnerships & SaaS Leaders
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- Business
In this episode of SaaS Connect by Cloud Software Association, Avanish Sahai, global VP, ISV and technology alliances at ServiceNow at the time of the recording, and now a member of the board of directors at HubSpot, shares a decade’s worth of experience around building platform ecosystems.
Discover:
Avanish’s career journey; how he got to where he is today. How he watched Salesforce grow in five years from five to 120 people. Year one saw the ecosystem generate about a million dollars, and in five years, five billion.
Lessons and myths about platform ecosystems, such as it’s not always about the money (what it's really about is a high-scale, high-leverage model to get more offerings, more applications in the hands of customers to broaden the value and innovation. The money is secondary, even though oftentimes people get tripped up on that.) Another myth is that, “If you build it, they will come.” (This is not true. Instead, you have to put in place a marketing plan.)
Listen to the show for more of a decade’s worth of lessons and myths.
Teaser Tip: … “Myth: Enterprises don’t buy from startups.” - Avanish Sahai
This presentation is from a 2019 SaaS conference.
Resources Mentioned:
HubSpot
Veeva
Siebel
SteelBrick
Velocity
Aptus
Apple
Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.
In this episode of SaaS Connect by Cloud Software Association, Avanish Sahai, global VP, ISV and technology alliances at ServiceNow at the time of the recording, and now a member of the board of directors at HubSpot, shares a decade’s worth of experience around building platform ecosystems.
Discover:
Avanish’s career journey; how he got to where he is today. How he watched Salesforce grow in five years from five to 120 people. Year one saw the ecosystem generate about a million dollars, and in five years, five billion.
Lessons and myths about platform ecosystems, such as it’s not always about the money (what it's really about is a high-scale, high-leverage model to get more offerings, more applications in the hands of customers to broaden the value and innovation. The money is secondary, even though oftentimes people get tripped up on that.) Another myth is that, “If you build it, they will come.” (This is not true. Instead, you have to put in place a marketing plan.)
Listen to the show for more of a decade’s worth of lessons and myths.
Teaser Tip: … “Myth: Enterprises don’t buy from startups.” - Avanish Sahai
This presentation is from a 2019 SaaS conference.
Resources Mentioned:
HubSpot
Veeva
Siebel
SteelBrick
Velocity
Aptus
Apple
Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.
25 min