Get ready to eavesdrop on some seriously juicy conversations in Let's Get Candid, the sassiest podcast produced by UnboundB2B. We've managed to capture VPs, C-Level executives, thought leaders, and founders at their most unfiltered and unguarded moments.
In this electrifying series, we dive deep into the trendiest topics of the B2B industry, straight from the mouths of the experts themselves. We're talking about everything from demand generation to account-based marketing and even lead generation. These titans of the B2B world share their iconic journeys, dropping knowledge bombs and trading war stories along the way.
Forget the corporate mumbo jumbo and dry business jargon – this podcast is all about keeping it real. We pull back the curtain and get candid about the challenges, triumphs, and secret sauce behind successful B2B marketing. So grab your headphones, settle in, and get ready to hear the unfiltered truth straight from the mouths of the B2B gods.
Let's Get Candid – because there's nothing quite like witnessing a VP drop truth bombs while sipping their morning coffee. Tune in and join the party.
How to build and manage brand equity ft. Eloise Leeson
Learn how to build and manage Brand Equity, so you can demonstrate to partners and clients the value of your brand. Marketing managers, business strategists, analysts, and academics are all fascinated by the concept of brand equity. Duee to its importance in business toda, significant research efforts have been directed toward establishing and building brand equityy. It is critical to ensure that the brand strategy aligns with the business plan to generate strong brand equity. Any misalignments will be discovered quickly, first by personnel and subsequently by customers.
Want more? Check our free ebook on How to plan long-term content strategy in 2022:
1) In this video, we will be talking more about the building and managing the brand equity and covering the following questions: -
2) What is brand equity from the B2B perspective?
3) How to strategically position the brand among the stakeholders?
4) The impact of brand equity at the bottom of the funnel.
Inbound Marketing Strategies For B2B ft. Rob Maiale (Head of Growth at Quadra App)
Diving into the key elements that build the B2B inbound marketing machine.
The advantage of b2b inbound marketing is that rather than constantly seeking out your ideal target audience, they will come to you asking for guidance, assistance, and a solution in the form of a product or service.
They're pre-qualified in general because they approached you, demonstrating a need. And here a significant portion of the battle has been won!
Want more? Check our free ebook on How to plan your long-term content strategy:
We have discussed the following points on how you can win at a B2B inbound marketing plan: -
1) How to scale business with the help of inbound marketing?
2) How can marketing automation support inbound marketing efforts?
3) What points should be avoided when you are designing the strategy for inbound marketing?
How to create content for all stages of the Marketing Funnel? ft Clint Mally
According to the report, a stunning 91% of B2B marketers use content marketing to reach their customers. 72% of them also claim that it has increased their lead generation. But, is your content marketing producing the intended results? You're probably cranking out traffic-generating articles. However, there isn't much content to keep leads interested. Alternatively, there is no information that addresses queries that potential leads may have when they are ready to buy. Don't be concerned, whatever the case may be. Because a content marketing funnel with different sorts of content for each stage of the buyer's journey can address your issue.
Want more? Check our free ebook on How to Plan Your Long Term Content Strategy:
So, without further ado, let's get started with today's subject where we are going to discuss:-
1) What's the right content and channel for each marketing funnel stage?
2) How to create a content map?
3) How to find the relevance of the content for your target audience?
Here's what you'll see in this episode:
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Most Effective Digital Skills for B2B Marketing ft.Elisabete Gracia
Removing Friction from the Buyer's Journey
How To Use The Growth Mindset To Succeed In Sales