21 episodes

Digital Marketing Podcast: Let's Get Digital! The Internet Marketing Podcast for Growing Your Brand In today’s fast-paced digital marketing climate, it’s hard to keep up. Where should you invest your budget? How can you improve your overall growth? What trends will actually impact you?
Join digital marketing experts Alex Wynn and Hallie Altman as they interview subject matter specialists, tackling a new hot topic in internet marketing on each episode of our digital marketing podcast. If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you.
Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up to date with emerging trends. Each episode of Let's Get Digital! is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. This digital marketing podcast is brought to you by the brand growth experts at ROI Revolution in Raleigh, North Carolina.

Let's Get Digital! | Digital Marketing Podcast | ROI Revolution ROI Revolution

    • Business
    • 5.0 • 9 Ratings

Digital Marketing Podcast: Let's Get Digital! The Internet Marketing Podcast for Growing Your Brand In today’s fast-paced digital marketing climate, it’s hard to keep up. Where should you invest your budget? How can you improve your overall growth? What trends will actually impact you?
Join digital marketing experts Alex Wynn and Hallie Altman as they interview subject matter specialists, tackling a new hot topic in internet marketing on each episode of our digital marketing podcast. If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you.
Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up to date with emerging trends. Each episode of Let's Get Digital! is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. This digital marketing podcast is brought to you by the brand growth experts at ROI Revolution in Raleigh, North Carolina.

    Episode 21: 2020 Paid Search Trends - part two

    Episode 21: 2020 Paid Search Trends - part two

    Are your paid search strategies & other marketing channels working together? On this episode of Let’s Get Digital, we finish up our 2020 paid search report discussion with Senior Paid Search Analyst, Nicole Hanrahan. We’ll dive into the future for paid search strategies as multi-channel marketing becomes an expectation from consumers, and the possible impact these channels will have on each other as they start to work together now more than ever before. Look for expert strategies on ever-important mobile, capitalizing on YouTube, avoiding messy attribution, new uses for Gallery Ads, and enhancing the user experience. And don’t worry Amazon users, there’s something in this report for you too. This week’s conversation also delves into tactics to scale Dynamic Search Ad (DSA) campaigns that may surprise you. Lastly, we cover Google's new optiscore rollout. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!

    Cool Stuff to Check Out: 
    2020 Paid Search ReportRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
    Request a C.A.R. Today

    • 41 min
    Episode 20: 2020 Paid Search Trends - part one

    Episode 20: 2020 Paid Search Trends - part one

    Will your paid search strategy boost profitability in 2020? On our very exciting 20th episode of Let’s Get Digital, Hallie and Alex sit down with ROI’s resident content guru, Sarah Davis, for part one of our paid search series to discuss the 2020 Ecommerce Paid Search Report. This report contains four years worth of industry data and insights on Google, Amazon, and Facebook to give you a behind-the-scenes look at the current state of paid search. During this episode, we take a look back at what happened in 2019, examine how to tailor your PPC strategy to optimize for conversions, and even expose one of the 15 secrets to fortify your marketing strategy! Tune in to uncover emerging trends, new advertising formats, multichannel marketing tactics, and unique data visualizations based on over $400M in ad spend from 450+ brands. And be sure to stay tuned for part two for an in-depth look at how to apply these PPC strategies in your accounts! We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!
    Cool Stuff to Check Out: 
    2020 Paid Search ReportRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
    Request a C.A.R. Today

    • 36 min
    Episode 19: The Power of Product Feeds

    Episode 19: The Power of Product Feeds

    Product feeds: What are they and how are they impacting your business? On this episode of Let’s Get Digital, Hallie and Alex explore the fascinating world of product data feeds with Paid Search Analyst, Kaleigh Sheedy. Have you ever wondered how your products get listed on your website? And if that is having an effect on your overall business? Well, it is. And the true impact that the quality of your product feed can have on your overall shopping campaign results may shock you. But don’t worry, these shopping feeds can be optimized to improve your overall results.

    Kaleigh is here to walk you through best practices and tactics for success. Product feeds are simply your product data, and can really be thought of as the foundation of your customer-facing assets. Your product data feed is a file made up of all the products you sell on your ecommerce website. This list uses groupings of attributes that define each product in its own unique way and can have a significant impact on your performance. Tune in to discover what a messy feed can do to your ad performance, and what opportunities a strong feed can uncover. Additionally, in this episode, you will learn how to distinguish the type of relationship product feeds have with Google Ads, Facebook Ads, Bing, and more. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!



    Cool Stuff to Check Out: 


    Roirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
    Request a C.A.R. Today

    • 37 min
    Episode 18: Ecommerce Trends & Tech for Brand Growth - Part Three

    Episode 18: Ecommerce Trends & Tech for Brand Growth - Part Three

    The tech and trends series comes to a close with our third and final episode. Our hosts wrap up with Social Media Analyst Jamie Gwaltney and Marketplaces Strategist Amira Desai. Despite the two coming from the perspective of very different platforms - Facebook and Amazon, respectively - they each recognize the importance of programmatic advertising, as well as using ad customizers, specific actions, and if/then statements to personalize ads to consumers. The similarities don’t stop there. Later on, Jamie and Amira get into the importance of social proof through lifestyle images and reviews. We also learn about some incredible tools that are available for brands to leverage for audience targeting based on specific actions, interests, recent purchases, and life events. If you want to ensure your brand stays ahead of all the trends to come this decade, don’t miss this episode. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!

    Cool Stuff to Check Out: 
    The 2020 Tech & Trends Brand Growth GuidebookRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
    Request a C.A.R. Today

    • 43 min
    Episode 17: Ecommerce Trends & Tech for Brand Growth - Part Two

    Episode 17: Ecommerce Trends & Tech for Brand Growth - Part Two

    On part two and three of our tech and trends report series, our hosts catch up with various service experts from Paid Search, Social Advertising, and Amazon Advertising to discuss in-depth insights and strategies from the report that they apply in their client accounts. Up first is Paid Search Analyst, Olivia Rose. This episode, Olivia talks marketing attribution and how to choose models that work for your business, what to focus on, and how to interpret and present data. She gets into how much automation to implement in an account, and it’s ability to free up time to focus on overall paid search strategy. We also learn that Alex finally has a smartphone and is purchasing from it. Lastly, Olivia describes the importance of continuously optimizing your website, and that it, along with your ads and email, is a great tool for personalization. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!

    Cool Stuff to Check Out: 
    The 2020 Tech & Trends Brand Growth GuidebookRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
    Request a C.A.R. Today

    • 26 min
    Episode 16: Ecommerce Trends & Tech for Brand Growth - Part One

    Episode 16: Ecommerce Trends & Tech for Brand Growth - Part One

    Did you know that ecommerce sales will surpass $4 trillion in 2020? And that number is expected to balloon to $7 trillion by 2023. So how can brands stay ahead of competitors and grow in this new decade? Our hosts, Hallie Altman and Alex Wynn, discuss exactly that on this episode of Let’s Get Digital with Content Marketing Manager Dave Stone. The three review ROI Revolution’s 2020 Tech & Trends Brand Growth Guidebook and provide listeners a roadmap to understanding all of the ecommerce trends, innovations, and technological advances reshaping online advertising in 2020 and beyond. Tune in to uncover: 
    Emerging AI and machine learning developments that boost conversion value by 30%Practical video marketing strategy to increase engagement The essential multi-channel approach to track consumer behavior With digital sales growing over 6X faster than in-store sales, staying ahead of competitors and the emerging digital marketing technologies and ecommerce trends for 2020 is mandatory for brand success. This is certainly an episode you won’t want to miss. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you want to hear from us. To submit a question or comment, write to us at letsgetdigital@roirevolution.com. Tune in next episode to remain in-the-know with all things digital marketing!

    Cool Stuff to Check Out: 
    The 2020 Tech & Trends Brand Growth GuidebookRoirevolution.com/podcastCheck out our blogFacebookTwitterLinkedInYouTubeInstagramInterested in learning how to out market and out maneuver your competitors? Measure your Brand with a complimentary Competitive Analysis Report and get relevant, intelligent analytics & insights to adjust your marketing strategies proactively.
    Request a C.A.R. Today

    • 34 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

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