Let's Talk Marketing Katya Allison

Influencer and Content Marketing Insights with Keith Bendes
Welcome to another exciting episode of the Let's Talk Marketing podcast! This week, our host delves into the career journey and expertise of Keith Bendes, a seasoned marketing professional specializing in influencer marketing. Keith shares invaluable insights on content marketing, event marketing, and the critical importance of understanding sales in the marketing field.
What you'll learn in this episode:
The importance of content in marketingBalancing marketing strategies and moving down the funnelLeveraging social media for education and entertainmentThe importance of events in marketingThe role of influencers in B2B marketing
Follow Keith Bendes on LinkedIn.
Follow Linqia on LinkedIn.
Listen to the Creator Economy Live podcast.

On this episode, Katya Allison delves into the world of marketing with Daniel Schotland, Chief Operating Officer of Linqia. Daniel shares his insights on the pivotal role of email marketing and influencer strategies in today’s digital landscape.

Key Takeaways:

(03:19) The underestimated value and impact of email marketing.
(04:03) Generational shifts in email marketing usage.
(04:32) Daniel Schotland talks about his current role as COO of an influencer marketing technology company.
(06:48) The integration of influencer content across digital platforms.
(09:42) Creating great experiences in marketing.
(12:58) The necessity of human interaction in marketing.
(19:16) Translating technical aspects into compelling marketing narratives.
(26:34) The interaction between upstream and downstream marketing.
(34:30) The importance of adopting a test-and-learn approach in marketing initiatives.



Resources Mentioned:

Daniel Schotland - https://www.linkedin.com/in/dschotland/
Linqia - https://www.linqia.com/




Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.



#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison sits down with Caroline Crawford, Founder and CEO of Cultiveight Communications, to discuss the counterintuitive yet effective strategy of cutting back marketing efforts to achieve greater results. Dive into a discussion that challenges traditional marketing norms and offers insights into the power of focused, streamlined strategies.

Key Takeaways:

(05:00) Challenges in marketing and misunderstanding its value.
(07:08) Using social media networks for both inspiration and education.
(11:24) LinkedIn is a key platform for Caroline for both inspiration and professional content.
(15:40) Advocating for a strategic cut in marketing efforts to enhance engagement and results.
(19:27) The importance of focusing on marketing activities that the individual enjoys and excels in.
(20:54) The oversaturation of marketing tactics and the necessity of authenticity.
(23:34) The pitfalls of non-strategic, widespread marketing efforts.
(26:18) Closely integrating marketing with business strategy produces better alignment and results.
(29:40) The strategic role of marketing in translating business ideas into effective campaigns.
(32:03) The misuse of advertising without a strategic foundation as a supposed quick solution.

Resources Mentioned:

Caroline Crawford -
https://www.linkedin.com/in/ccrawford22/
Cultiveight Communications | LinkedIn -
https://www.linkedin.com/company/cultiveightcomms/
Cultiveight Communications | Website -
https://www.cultiveightcommunications.com/


Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.


#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison is joined by Dasha Arzhanik, Influencer Marketing and Product Director of HypeFactory. They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes.  

Key Takeaways:

(02:36) Recounting the start and growth in influencer marketing.
(05:05) Creativity and dynamism in influencer marketing. 
(07:34) The importance of work-life balance to prevent burnout.
(12:02) Appreciation for the creative and dynamic aspects of influencer marketing.
(15:34) Personalized and respectful communication with influencers is a must.
(18:24) Have transparent communication and respect influencer feedback in international campaigns.
(22:09) Strategies for using influencers in new markets.
(24:17) Insights on selecting the right influencers and optimizing campaign outcomes through detailed analysis.
(30:36) Stay updated with new platforms, formats and marketing techniques to remain competitive.
(32:16) Stay open to new ideas and quickly adapt to changes.


Resources Mentioned:

Katya Allison -
https://www.linkedin.com/in/katyaallison/
Dasha Arzhanik -
https://www.linkedin.com/in/dasha-arzhanik-0b707289/
HypeFactory | LinkedIn -
https://www.linkedin.com/company/hypefactory/
HypeFactory -
https://hypefactory.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.


#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison sits down with Corey Perlman, Owner, Social Media and Digital Marketing Speaker of Impact Social, to explore the nuanced world of social media and its impact on marketing. Corey brings a wealth of knowledge and insight to digital engagement and shares his expert advice on how businesses can harness the power of social media to stay top-of-mind with their audiences.

Key Takeaways:

(03:01) The significance of focusing on the audience's needs over personal nerves.
(03:21) The challenges of running a business and maintaining client relationships.
(04:12) Strategies for engaging with different social media platforms.
(08:46) The role of content diversification in engaging a broad audience.
(13:15) The balance between professional content and personal interests on social media.
(15:42) The impact of video content in creating engaging and memorable social media posts.
(17:30) Challenges and solutions in managing social media burnout.
(19:45) Insights into the future of social media marketing and emerging platforms.
(24:40) Strategies for small businesses to make a big impact on social media.
(26:30) Measuring the success of social media efforts.
(30:00) Advice to businesses looking to improve their social media presence.

Resources Mentioned:

Corey Perlman - https://www.linkedin.com/in/coreyperlman/
Impact Social - https://impactsocialmedia.com/




Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.



#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison is joined by Mike Maynard, Owner of Napier and Deputy Chairman of Eurocom Worldwide, to explore account-based marketing and its vital role in today's business strategies. They unpack the complexities and common misconceptions about ABM, emphasizing the importance of simplicity and focus. Mike shares insights from his extensive experience on both the client and agency sides of marketing, highlighting the critical value of time management and the distinct approaches between working for a client versus an agency.

Key Takeaways:

(03:03) Tailoring marketing strategies to audience segments enhances effectiveness.
(03:42) Challenges and rewards of a tech agency CEO's role.
(04:55) Marketing's perpetual challenge: balancing resource allocation.
(06:06) LinkedIn's pivotal role in B2B marketing for education and networking.
(09:18) The underestimated value of networking with fellow marketers.
(11:38) The foundational importance of starting ABM with a strategic campaign.
(13:53) ABM's core principle: focus and simplify by targeting specific accounts.
(17:12) Understanding the unique customer journey over traditional funnels.
(20:04) The variance in a "manageable number" of ABM targets.
(23:36) Budget considerations for starting ABM.
(26:17) Improved ROI through targeted efforts and simplified result tracking.




Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.




#Marketing #Branding #Advertising #SocialMedia