35 min

Lettuce Grow - Jacob Pechenik Startup to Storefront

    • Entrepreneurship

It’s no secret that America’s food supply has been compromised. 52% of produce is wasted. For food to survive the current supply chain, it has to be processed and then sprayed with chemicals. Not everyone has a green thumb, and if you live in a city, it can be hard to find the space to have your own personal garden. From Farmstand to the table, Lettuce Grow makes growing your own groceries easy. They ship you the starter plants, and then you drop them into the Farmstand. The system is self-watering and self-fertilizing. You just have to come back for the harvest. Grow outdoors, indoors, and year-round. In this episode, we spoke with Jacob Pechenik, the co-founder of Lettuce Grow. We talked about why he would’ve been more successful running a Krispy Kreme franchise, his 10-year vision for Lettuce Grow, and why it’s better to be an outsider.

It’s no secret that America’s food supply has been compromised. 52% of produce is wasted. For food to survive the current supply chain, it has to be processed and then sprayed with chemicals. Not everyone has a green thumb, and if you live in a city, it can be hard to find the space to have your own personal garden. From Farmstand to the table, Lettuce Grow makes growing your own groceries easy. They ship you the starter plants, and then you drop them into the Farmstand. The system is self-watering and self-fertilizing. You just have to come back for the harvest. Grow outdoors, indoors, and year-round. In this episode, we spoke with Jacob Pechenik, the co-founder of Lettuce Grow. We talked about why he would’ve been more successful running a Krispy Kreme franchise, his 10-year vision for Lettuce Grow, and why it’s better to be an outsider.

35 min