715 episodes

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

Leveling Up with Eric Siu Eric Siu

    • Entrepreneurship
    • 4.9 • 277 Ratings

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

    Bitcoin is SKYROCKETING - Why It's Here To Stay

    Bitcoin is SKYROCKETING - Why It's Here To Stay

    Today, we are going to talk about how Bitcoin is continuing to skyrocket and why it's here to stay. So as of this recording, Bitcoin is at about 18.5 K right now, which is an all time high, but the, I think there's a couple of things to look at here. In this episode we'll dive in and talk about both sides.

    • 7 min
    How To Create A Community of 60,000+ Strong And Use It As Your Secret Weapon (With Lloyed Lobo from Boast AI and Traction Conference)

    How To Create A Community of 60,000+ Strong And Use It As Your Secret Weapon (With Lloyed Lobo from Boast AI and Traction Conference)

    If you want to build a community you have to focus on how you can provide value to them, but once you have one you can save a lot of money on marketing. Connecting people is Lloyed Lobo’s superpower, and today we talk to him about how he built a community of over 60,000 people and the returns this investment of his time is producing. Lloyed is Co-Founder and President of Boast.AI, and he is also one of the Co-Founders of the amazing Traction Conference. Before getting into the topic of community, Lloyed gives us the rundown of how Boast fuels the growth of innovative companies by automating R&D tax applications and more. From there, Lloyed talks about how the aims at Boast, to serve their clients, grew into early community-building events that evolved into the Traction Conf. We hear tips and tricks from Lloyed about the best ways of building a community, key learnings he had on his journey, and about the incredible conference Traction has evolved into. Lloyed highlights that a community-building strategy should only be used if you are prepared to give without expecting anything in return and if connecting people is truly your passion. For all you need to know about bringing people together and the power of leveraging networks as a secret marketing weapon, tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:04] An overview of Boast’s services automating R&D tax applications and more. [00:40] How the mission to expand Boast and build a community birthed Traction. [04:36] The complexities of the R&D tax credit system in the U.S and Canada. [09:50] How Boast is using a fund to offer R&D returns quarterly. [11:12] Boast’s model for making money by taking a percentage of R&D returns. [11:35] Key learnings Lloyed had on the road to building Traction. [16:36] The last few years of Traction, how it has evolved and what it involves. [17:35] How Lloyed built Boast and his community using a philosophy of giving, not marketing. [19:43] The time it took to build Traction from its less formal stages to where it is now. [20:01] Community building tips: Email lists, in-person events, cadence, and a passion for connecting. [23:30] The return on investment of building a community. [24:47] The key to building a successful business and the steps to building a community. [28:28] Using Nir Ayal’s Hooked model to keep communities engaged. [29:39] Lloyed’s favorite book and different sources he gets his knowledge from. [31:07] Brilliant webinars Lloyed has recently engaged with.  
    Resources From The Interview:
     
    Lloyed Lobo Lloyed Lobo Email Boast.AI Launch Academy Salesforce Twilio TechStars Founder Institute Startupfest Mars Eventbrite Josh Fechter Blitzmetrics Dennis Yu on Twitter Matt Epstein Nir Eyal Rippling Zenefits Must-read books: Hooked, Blitzscaling  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 33 min
    Why I'm Writing My Book, Leveling Up

    Why I'm Writing My Book, Leveling Up

    As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement and and progress. Tune in to hear it all from the man himself! 
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] When the book was started and the time it has taken to write it. [01:22] The reason that Eric decided to write and publish Leveling Up.  [02:35] Servicing the huge gaming community across the world! [03:23] The idea of the 'power-up', and relating it to the conversation around habits. [03:41] The main goal for the book: Refining the messaging and helping people.  
    Resources From The Interview:
     
    World of Warcraft EverQuest Street Fighter Atomic Habits The Power of Habit Page Two The Coaching Habit  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 6 min
    I Blew $200k Trying to Start a Coaching Program

    I Blew $200k Trying to Start a Coaching Program

    In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:38] The benefits of doing a post-mortem after you complete a project. [01:10] What prompted Eric to start a training program when the pandemic hit.  [01:50] How the campaign for the program was received. [02:15] The problem Eric faced by not having a sales team for the program. [02:50] Some of the things that went really well for Eric. [03:50] Lessons learned from the failure of the training course.  [05:27] If you don’t have passion for your product, don’t pursue it.  
    Resources From The Interview:
     
    Traction Leveling Up  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 6 min
    How Fortnite & MrBeast Rake In The Cash By Giving Away Free Content

    How Fortnite & MrBeast Rake In The Cash By Giving Away Free Content

    In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win.
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:22] What Eric means by “the business of free content”. [00:50] Fortnite’s business model, giving away free content, and why this is so effective.  [02:14] If possible, try to prolong giving away free content as long as you can. [03:02] How MrBeast has leveraged the free content model successfully. [04:10] Eric’s approach to monetizing Leveling Up and Marketing School. [05:12] Deferring gratification will put you in a better spot than most.   
    Resources From The Interview:
     
    Mr Beast MrBeast on Twitter MrBeast on YouTube Fortnite Tim Sweeney Joe Rogan Bill Belichick Leveling Up  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 6 min
    The Investor's Secret To Success With Business

    The Investor's Secret To Success With Business

    In this episode, we talk about the importance of being patient in business. As entrepreneurs, it is easy to fall into the comparison trap and want to move as quickly as possible. Eric talks about the similarities between compound interest and business success and why a slow and steady approach is the best-kept secret out there. 
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:29] The comparison trap that many entrepreneurs tend to fall into. [01:27] Avoid comparing yourself with someone who has been in business for longer than you.  [01:40] The magic number of years it takes to really see success and gain traction. [03:08] Experience compounds in the same way interest does, so be patient! [03:53] What Eric has learned from trying to achieve things too quickly. [04:59] There is no such thing as quick success, despite how it may appear.  [05:39] Pre-order Eric’s book from your favorite bookseller.  
    Resources From The Interview:
     
     
    Albert Einstein Warren Buffett Chai with Pabrai  
     
    Leave Some Feedback:
     
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
     
    Connect with Eric Siu: 
     
     
    Growth Everywhere Single Grain Eric Siu on Twitter  
     

    • 6 min

Customer Reviews

4.9 out of 5
277 Ratings

277 Ratings

Noriaki2013 ,

Instructive and useful talk shows and interviews

Found this podcast via Andrew Wilkinson’s tweet. His interview is great. I am now binge listening Eric’s daily talk shows and occasional interviews. Thank you for providing such instructive and useful materials!

Grusha - ElitePodcastBookings ,

You can Level Up with Eric!

Cheers on the content you have on your podcast! We look forward to your next episodes!

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as an entrepreneur, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Eric does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

Top Podcasts In Entrepreneurship

Listeners Also Subscribed To