Leverage for Growth Podcast

Jesse P. Gilmore & Niche in Control
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Leverage for Growth podcast is designed to do two things for you: unleash your power as an entrepreneur, and start a new conversation about scaling through internal transformations and business systems that we call Leverage for Growth.

  1. Who Podcasting is Really For...And Who It Isn't. - EP 78: Vince Quinn

    JAN 14

    Who Podcasting is Really For...And Who It Isn't. - EP 78: Vince Quinn

    Most podcasts don't fail because of audio quality. They fail because they didn't have what was needed to succeed in the first place. In this episode of The Leverage for Growth Podcast, Jesse P. Gilmore sits down with Vince Quinn, co-founder of SBX Productions, to break down who podcasting actually works for, who it doesn't, and why so many business podcasts burn out fast. Vince shares his journey from corporate radio to building a podcast agency, the hard lessons learned from saying yes to the wrong clients, and why podcasting only works when there's a real business behind it. This conversation is for: • Agency owners • Coaches and consultants • B2B and service-based businesses • Founders who already know how to sell but want smarter marketing leverage In this episode, you'll learn: • Why most podcast advice leads to wasted time and burnout • The difference between entertainment podcasts and business podcasts • How podcasting functions as a business system, not just content • Why clarity in your offer determines podcast success • When podcasting accelerates revenue and when it's a distraction If you've ever wondered whether podcasting is worth your time, this episode will give you a clear answer.

    26 min
  2. Delegation, Processes, & AI's Impact on Agencies (EP 77: Eric Ritter)

    11/19/2025

    Delegation, Processes, & AI's Impact on Agencies (EP 77: Eric Ritter)

    In this episode of Leverage for Growth, Jesse P. Gilmore sits down with Eric Ritter, Founder and CEO of Digital Neighbor & Host of The Search Bar Podcast to break down the real skills agency owners need to scale—delegation, documentation, and operational discipline. Eric shares how he grew his digital marketing agency by moving from "saying yes to everything" to building repeatable processes, clear SOPs, scalable services, and a culture rooted in mission and values. You'll learn why documenting your work isn't optional if you want to scale, how to stop being the bottleneck inside your agency, and why "AI is the new intern"—powerful, but not a substitute for strategy, brand voice, or leadership.  We dive into the evolving future of AI in digital marketing, the shift from execution to strategic partnership, and how agencies can thrive by systemizing workflows, tightening their positioning, and empowering their teams. Whether you're running a lean team or a growing agency, this episode gives you the frameworks to build a business that runs without your constant involvement.

    18 min
  3. S3 / AL EP 76: Sharon Toerek - How to Legally Protect Your Agency's Creative Work & Avoid Costly Mistakes

    11/13/2025

    S3 / AL EP 76: Sharon Toerek - How to Legally Protect Your Agency's Creative Work & Avoid Costly Mistakes

    In this episode of Leverage for Growth, Jesse Gilmore sits down with Sharon Toerek, Founder and CEO of Legal & Creative - Toerek Law, to uncover the legal blindspots most creative agencies ignore. You'll learn: ✅ The most common legal mistakes agencies make (and how to avoid them) ✅ What should (and shouldn't) be in your client contracts and freelancer agreements ✅ How to protect your creative IP in the age of AI and online brand dilution ✅ Why a strong trademark strategy can increase your agency's valuation ✅ How to future-proof your agency for partnerships, M&A, and scale

    22 min
  4. S3 / AL EP 75: Laura Szczes - Why Human Strategy Beats AI in Marketing

    09/17/2025

    S3 / AL EP 75: Laura Szczes - Why Human Strategy Beats AI in Marketing

    🎙️ In this episode of the Leverage for Growth Podcast, Jesse P. Gilmore sits down with Laura Szczes, founder of Double Z Media and host of the Paid Media Playbook. Laura shares how she left a 20+ year career in agency life to launch her own firm in early 2020 — right as the world shut down — and built a values-driven business that prioritizes work-life balance, culture, and results. Laura opens up about: ✅ What it was like to start an agency during the pandemic ✅ How she attracted her first clients and scaled sustainably ✅ Why building strong teams and culture is her #1 priority ✅ Common pitfalls in paid media — from attribution to measurement ✅ How podcasting became a powerful trust-building tool ✅ The truth about AI in marketing: where it helps, where it fails, and why human strategy still matters Whether you're an agency owner, marketing director, or entrepreneur navigating the fast-changing media landscape, this conversation is packed with insights on leadership, growth, and future-proofing your business.

    36 min
  5. S3 / AL EP 74: David Blois - The 3 Things You MUST Have to Successfully Sell Your Agency

    07/30/2025

    S3 / AL EP 74: David Blois - The 3 Things You MUST Have to Successfully Sell Your Agency

    Thinking about selling your agency? Don't make a move until you hear this. In this episode of Leverage for Growth, Jesse Gilmore sits down with mergers and acquisitions veteran David Blois, founder of M&A Advisory, who brings 30+ years of experience helping agencies around the world navigate mergers and acquisitions. You'll learn: ✅ The 3 must-haves every agency needs before selling ✅ What buyers are really looking for (and red flags to avoid) ✅ How to make your agency more sustainable and buyer-ready ✅ Real-world examples of deals that worked—and why Whether you're planning to exit in 1 year or 5, this conversation will help you prepare, maximize value, and avoid costly mistakes. 🎯 Watch now to learn how to create an agency buyers want—and will pay for.

    27 min
  6. S3 / AL EP 73: James Lincoln - Why You Should Focus On The Freedom Metric

    05/21/2025

    S3 / AL EP 73: James Lincoln - Why You Should Focus On The Freedom Metric

    🎙️ In this episode of Leverage for Growth, Jesse Gilmore sits down with James Lincoln—founder of Goodly—to unpack the real metric that matters: freedom. 🚀 What started as a side hustle during James's MBA turned into a thriving agency doing $40K+ months. But what truly drove him wasn't money—it was the desire for time freedom, autonomy, and a business that supported the life he actually wanted. 👉 You'll hear how James: Built an agency while balancing school, a job, and two kids Delegated early by necessity, not luxury Learned to trade revenue for life ownership Built global teams without sacrificing quality Accidentally scaled into something sustainable—and freeing  💡 Whether you're stuck in the grind or scaling with intention, this episode will shift how you think about success, ownership, and the role your business plays in your life. 🎧 Hit play and discover why freedom might be the most important KPI you're not tracking.

    30 min
  7. S3 / AL EP 72: Chad Bauer - Leading With Clarity, Communication & Action

    05/07/2025

    S3 / AL EP 72: Chad Bauer - Leading With Clarity, Communication & Action

    What does it take to transform a legacy agency into a modern growth engine? In this episode of Leverage for Growth, Jesse Gilmore sits down with Chad Bauer, CEO of one of Baltimore's oldest advertising firms, SR&B Advertising, to unpack how he transitioned from inheriting a 60-year-old agency to leading it into a new era of innovation, culture, and brand-driven growth. Chad shares hard-won lessons on leadership—like learning to delegate, saying no to protect your vision, and why overthinking can slow you down. He also breaks down the shift from performance marketing to true brand building, and what it means to create a team that feels empowered to contribute. If you're scaling an agency, navigating a family business, or wrestling with letting go of the day-to-day, this conversation is packed with insight. 🔹 Legacy vs. reinvention 🔹 Delegation and the power of trust 🔹 Brand depth over performance noise 🔹 Communicating vision that drives culture 🔹 Building a destination workplace

    33 min
  8. S3 / AL EP 71: Hayden Cox - Making Smarter Decisions By Simplifying Financials

    04/23/2025

    S3 / AL EP 71: Hayden Cox - Making Smarter Decisions By Simplifying Financials

    Struggling to make sense of your agency's numbers? In this episode of the Leverage for Growth Podcast, Jesse Gilmore sits down with Hayden Cox—Partner & Chief Product Officer at CleverProfits—to break down how simplified financial frameworks can give agency owners the clarity they need to scale with confidence. You'll discover: ✅ Why most agency owners misread their numbers ✅ The 3 metrics that matter most for sustainable growth ✅ How much cash you really need on hand to stay sane and strategic ✅ How to spot financial friction before it tanks your momentum If you're ready to stop guessing and start scaling, this episode is your roadmap.

    24 min
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About

Leverage for Growth podcast is designed to do two things for you: unleash your power as an entrepreneur, and start a new conversation about scaling through internal transformations and business systems that we call Leverage for Growth.

Information

  • Creator
    Jesse P. Gilmore & Niche in Control
  • Years Active
    2023 - 2026
  • Episodes
    240
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Leverage for Growth Podcast