223 episodes

Leverage for Growth podcast is designed to do two things for you: unleash your power as an entrepreneur, and start a new conversation about scaling through internal transformations and business systems that we call Leverage for Growth.

Leverage for Growth Podcast Jesse P. Gilmore & Niche in Control

    • Business
    • 5.0 • 4 Ratings

Leverage for Growth podcast is designed to do two things for you: unleash your power as an entrepreneur, and start a new conversation about scaling through internal transformations and business systems that we call Leverage for Growth.

    S2 / AL EP 61: Nick Deck - Empowering Agency Growth With High-Impact Teams

    S2 / AL EP 61: Nick Deck - Empowering Agency Growth With High-Impact Teams

    Dive into an enlightening episode of the Leverage for Growth podcast, where our host, Jesse Gilmore, sits down with Nick Deck, the visionary founder of Heroes and Sidekicks. Nick shares his journey from launching a successful digital marketing agency to pioneering innovative solutions for building powerful, world-class teams. Uncover the secrets behind scaling an agency to six, seven, and eight figures through strategic hiring, leadership evolution, and maintaining a balance between personal and professional growth.
    This episode is a treasure trove for agency owners, marketing professionals, and entrepreneurs aiming to transcend traditional growth barriers. Listen as Nick Deck unfolds the methodologies and mindset shifts essential for transforming your agency into a robust, scalable business without sacrificing profitability or personal freedom.
    Discover actionable insights on:
    Mastering the art of strategic delegation and team building Navigating the transition from agency owner to visionary leader Leveraging talent for sustainable agency growth and innovation Whether you're looking to refine your leadership skills, enhance your team's dynamics, or explore new growth strategies, this conversation with Nick Deck offers a roadmap to elevating your agency to unprecedented heights.

    • 41 min
    S2 / AL EP 60: Joey Gilkey - Your Secret to Growth Is the Singularity of Focus

    S2 / AL EP 60: Joey Gilkey - Your Secret to Growth Is the Singularity of Focus

    What a year Joey Gilkey, the CEO of Apex Revenue & Phone Ready Leads, has had! From buying out his partner, acquiring an additional company, and going from a team of 40 employees down to 8 and now to 120, Joey has rebuilt his company from the ground up. Learn from his journey as he executed a singularity of focus that is driving his goal to a 9-figure sell off in 3 1/2 years. This is an episode you must hear! 

    • 30 min
    S2 / AL EP 59: Chris Langley - Without A Good Process, Your Business Is Dead

    S2 / AL EP 59: Chris Langley - Without A Good Process, Your Business Is Dead

    In today's episode, Jesse P. Gilmore, the Founder of Niche In Control, is joined by Chris Langley, the Co-Founder of OfficeHounds and Addiction Recovery Place. Learn about Chris's brave journey that started when he decided to leave his home and career behind and travel from South London, UK to Iowa, US to start a new marketing business with his wife. Chris gives his insight on the importance of business processes and sheds light on what it takes to be really good at your niche.

    • 21 min
    S2 / AL EP 58: Ali Karsch - Confidently Price Your Service

    S2 / AL EP 58: Ali Karsch - Confidently Price Your Service

    In this episode of the Leverage for Growth Podcast, Jesse Gilmore, founder of Niche In Control and creator of Leverage for Growth, sits down with Ali Karsch, co-founder of Little Voice Public Relations and the Littles Advisory. With nearly two decades of experience in public relations, specializing in the growth of direct-to-consumer startups, Ali shares the journey of her agency from its inception in 2016 to becoming a team of ten. She discusses the challenges of scaling a business, including hiring, managing cash flow, and establishing boundaries with staff. Ali also introduces the Littles, an advisory branch aimed at startups unable to afford traditional retainer levels, offering a mix of cash and equity arrangements. This insightful episode provides valuable lessons on growing a PR agency, the importance of a strong team, and advice for upcoming agency owners on pricing strategies, managing finances, and the pivotal role of a business coach.

    • 21 min
    S2 / AL EP 57: Corey Quinn - Mastering Your Niche Through Deep Specialization

    S2 / AL EP 57: Corey Quinn - Mastering Your Niche Through Deep Specialization

    We are back for Season 2 of the Leverage for Growth Podcast!

    Today, Jesse P. Gilmore is joined by Corey Quinn who is about to release a new book titled: Anyone, Not Everyone.

    Corey has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and former Chief Marketing Officer for Scorpion, a $150M+ agency serving SMBs.

    In this very special episode, Jesse & Corey will dive into deep specialization, delivering the know-how you need to be seen as a specialist, rather than a generalist, in the market.

    Do you feel like your agency doesn't stand out from other agencies in the market? This episode is for you!

    Are you wondering what to do with your current clients when you are about to niche down? This episode is for you!

    Are you worried that the market you are targeting is already saturated? This episode is for you!

    Get ready to experience an earthquake of knowledge! No joke! 45:28

    It's all here in the 57th Agency Leverage Episode of the Leverage for Growth Podcast.

    • 52 min
    AL EP 56: Morgan Gist MacDonald - The Ins & Outs of Running a 7-Figure Book Agency

    AL EP 56: Morgan Gist MacDonald - The Ins & Outs of Running a 7-Figure Book Agency

    Join us as we dive deep into Morgan Gist MacDonald's journey from freelance book editor to building a thriving publishing agency, Paper Raven Books. Learn about the four major phases of the book journey, setting clear client expectations, and the importance of fighting for profit margins.

    • 24 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Hijumes ,

Practical Advice for Agency Owners

I have been following this podcast for a while and it is filled with practical advice for agency owners. The agency podcast episodes have real world examples of the challenges agency owners encountered in their journeys and how they overcame these pitfalls. So that is super cool.

The daily leverage episodes are from Jesse’s own experience and they feel authentic. They are super short. So you can listen to this thing on your commute and it will be over before you get to your destination.

All around I really like this podcast! If you are an agency owner or thinking of starting an agency, definitely check it out. I wish I had this podcast when I first started my agency. Might have saved me some trouble I encountered in those first few years when I was figuring it out on my own.

Danny Da Saint ,

Highly Recommended

I had the good fortune to connect with Niche In Control through Jesse, who came highly recommended. As the owner of a national marketing agency, I had previously neglected investing in our back office operation and functions, instead relying on our team to build relationships that fueled our growth over the years. Jesse and the NIC team have been exceptional guides in helping me to recognize the value that a well-executed growth strategy can deliver - they have been painstaking in creating and curating procedures, and to my surprise, we have witnessed an immediate and striking improvement. Many thanks to Niche In Control for their expertise and support - they are an invaluable partner in driving growth!

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