“Being live is a high-pressure situation so you have to be prepared and ready for it.”
Special guest Sarah Williams is a seasoned on-air host and a leader in the quickly emerging, digital, shoppable livestreaming, space. In February 2021 she began a partnership with T3 Hair Tools as their spokesperson. In addition to representing T3 on various media channels including QVC, she has single-handedly built their shoppable livestreaming program and produces & hosts all of their broadcasts. Her unique and wholistic experience has garnered her acknowledgement from fellow industry leaders. Sarah was the on-air consultant for the first ever virtual Retail 10.10 Shopping Festival, in which 30 retailers participated. Including Guess, Macy’s and Longaberger. At Coresight Research’s Livestream Shopping pitch competition, Sarah was a judge alongside Guess CEO Carlos Alberini and Pharus Co-Founder Kenneth Harrell.
Learn the importance of preparation and authenticity as a brand spokesperson. Sarah explores creating your own opportunities and the challenges of being live. Get tips on how to start now to stay relevant and to consider the four pillars of successful streaming: consistency, improvement, humanization, and engagement. Hear how to build video hosting skills and develop trust with viewers. Gain perspective on how young artists can become a personality or creator via live events. Find out what Sarah believes to be the potential of shoppable livestreaming in the next 5 years.
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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.