31 min
Leveraging Brand to Fuel Growth with Dave Gerhardt of Drift The Re:Growth Podcast
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- Business
What would you do if you had 7,000 rivals competing for your audience’s attention and budget? Dave Gerhardt, Drift’s VP of marketing, focused on building a magnetic brand—and it worked.
In this episode, Dave dives into how brand lays the foundation for growth, how Drift communicates brand on different platforms, and why best practices are actually holding you back.
What would you do if you had 7,000 rivals competing for your audience’s attention and budget? Dave Gerhardt, Drift’s VP of marketing, focused on building a magnetic brand—and it worked.
In this episode, Dave dives into how brand lays the foundation for growth, how Drift communicates brand on different platforms, and why best practices are actually holding you back.
31 min