40 min
Leveraging Email Marketing to Grow your Business (E125) Business of eCommerce
-
- Entrepreneurship
* Chase Dimond* Partner at Boundless Labs
Show Notes:
* Map out the touchpoints* 2 buckets* Post-Purchase* Pre-Purchase* Campaign side* 20% Open Rates* 1-3 Campaigns Per Week* Holiday's as an anchor* Send 7-10 Days ahead of the sale* Extended Sale* Build 2-4 Master Templates* Drip emails* Great to educate* Daily newsletters* The Hustle* Morning Brew* The Skimm* Joanna From Copy Hackers* 80/20 Rule - You need to be strict 80% of the time* Segment List* Sending people who engaged* Predict gender based on the name* Geolocation* Bonus Tips* Send email based on what they click in the first email* Popups for users on the list* Site abandonment
Bio:
Chase brings a unique and advantageous perspective to email marketing having experience in almost every aspect of email (from ecommerce email marketing to cold email marketing to even building and scaling email newsletters and everything in-between).
Chase is the Co-Founder of Boundless Labs — a top ecommerce email marketing agency. Since launching Boundless Labs in June of 2018, they have helped their clients send hundreds of millions of emails resulting in over $25 million in email attributable revenue. A few of our clients include: The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please.
Additionally, Chase, as briefly mentioned above, has tons of experience with cold email, having delivered millions of cold emails into users' primary inbox. Lastly, he's helped acquire millions of email subscribers for brands he's built personally as well as for his client's businesses.
Sponsors:
* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation
Links:
* https://www.boundlesslabs.io/* https://www.linkedin.com/in/chasedimond/* https://www.instagram.com/chasehunterdimond/
Transcript:
Charles (00:00):
In this episode of the business e-commerce. I talk with Chase Diamond. Well, how to leverage email marketing to grow your business. This is the business of eCommerce episode one 25
Charles (00:16):
Today's episode is sponsored by drip, drip. It's a world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're ever in an eCommerce store, you need to have drip to try and. Here's why. Drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation world visually and see the entire process. It lets you get started quickly,
* Chase Dimond* Partner at Boundless Labs
Show Notes:
* Map out the touchpoints* 2 buckets* Post-Purchase* Pre-Purchase* Campaign side* 20% Open Rates* 1-3 Campaigns Per Week* Holiday's as an anchor* Send 7-10 Days ahead of the sale* Extended Sale* Build 2-4 Master Templates* Drip emails* Great to educate* Daily newsletters* The Hustle* Morning Brew* The Skimm* Joanna From Copy Hackers* 80/20 Rule - You need to be strict 80% of the time* Segment List* Sending people who engaged* Predict gender based on the name* Geolocation* Bonus Tips* Send email based on what they click in the first email* Popups for users on the list* Site abandonment
Bio:
Chase brings a unique and advantageous perspective to email marketing having experience in almost every aspect of email (from ecommerce email marketing to cold email marketing to even building and scaling email newsletters and everything in-between).
Chase is the Co-Founder of Boundless Labs — a top ecommerce email marketing agency. Since launching Boundless Labs in June of 2018, they have helped their clients send hundreds of millions of emails resulting in over $25 million in email attributable revenue. A few of our clients include: The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please.
Additionally, Chase, as briefly mentioned above, has tons of experience with cold email, having delivered millions of cold emails into users' primary inbox. Lastly, he's helped acquire millions of email subscribers for brands he's built personally as well as for his client's businesses.
Sponsors:
* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation
Links:
* https://www.boundlesslabs.io/* https://www.linkedin.com/in/chasedimond/* https://www.instagram.com/chasehunterdimond/
Transcript:
Charles (00:00):
In this episode of the business e-commerce. I talk with Chase Diamond. Well, how to leverage email marketing to grow your business. This is the business of eCommerce episode one 25
Charles (00:16):
Today's episode is sponsored by drip, drip. It's a world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're ever in an eCommerce store, you need to have drip to try and. Here's why. Drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation world visually and see the entire process. It lets you get started quickly,
40 min