Leveraging Thought Leadership | Becky Robinson | 221

Today's guest is Becky Robinson, the Found, and CEO of Weaving Influence, a company that helps authors and Thought Leaders build online influence. Becky gives us tips on looking at the bigger picture when focusing your social media to promote a book. How you can leverage the larger platforms of people in your network, and why you should be giving your book away for free!

Three Key Takeaways:

• How to measure the success of a Thought Leader's book.
• Why you might expect larger sales of a Thought Leadership book in year 2 than year 1.
• Why you should focus on a single platform for your Thought Leadership.