26 min
Leveraging Thought Leadership | Jean Accius | 226 Leveraging Thought Leadership
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- Marketing
Today’s guest is Jean Accius a nationally recognized thought leader on aging, longevity, and long term health care policy and the Senior Vice President of Global Thought Leadership at AARP.
Jean shares with us what Organizational Thought Leadership is at AARP, who their target audience is, and what successful thought leadership looks like for them. Bill and Jean have a deep conversation about the multi-generational workforce that exists today, how untraditional partners can be the key to spreading the conversation, and how Jean is leading a team to influence the influencers for positive change around the world.
Three Key Takeaways:
How to take Thought Leadership from idea to impact. What AARP is doing to share their Thought Leadership in the age of COVID-19. Why Jean encourages his team of Thought Leaders to go out in the community and come back with new ideas.
Today’s guest is Jean Accius a nationally recognized thought leader on aging, longevity, and long term health care policy and the Senior Vice President of Global Thought Leadership at AARP.
Jean shares with us what Organizational Thought Leadership is at AARP, who their target audience is, and what successful thought leadership looks like for them. Bill and Jean have a deep conversation about the multi-generational workforce that exists today, how untraditional partners can be the key to spreading the conversation, and how Jean is leading a team to influence the influencers for positive change around the world.
Three Key Takeaways:
How to take Thought Leadership from idea to impact. What AARP is doing to share their Thought Leadership in the age of COVID-19. Why Jean encourages his team of Thought Leaders to go out in the community and come back with new ideas.
26 min