Today’s guest is Polly Mitchell-Guthrie, Vice President of Industry Outreach and Thought Leadership at Kinaxis - a technology company focused on the supply chain.
Polly talks to us about how Kinaxis is earning trust through credible standalone Thought Leader content that comes from not only within the company but from their peers as well. We discuss the difficult task of measuring the success of Thought Leadership and how Kinaxis uses a promoter score as part of their metric. Plus Polly gives some great insight into what anyone looking to bring Thought Leadership to their organization will need and what they should be prepared to do.
Three Key Takeaways:
How to gain trust with Thought Leadership is more than just speaking about your own organization. Why Thought Leadership needs to be bi-directional. What an up and coming Thought Leader needs to be thinking about before jumping into the role in their organization.