Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.
Leveraging Thought Leadership | Christopher Brace | 313
Today’s guest is Christopher Brace, a global executive successful at building highly effective integrated marketing teams across complex organizations to drive awareness and product sales.
We discussing how you can emotionally bond customers to a brand of consumer product and how this technique can apply to ideas.
It takes more than simply getting people emotional to create loyalty, you first have to dislodge customers from old ideas. Christopher walks us through that process and what to avoid.
Leveraging Thought Leadership | Scott Shute | 312
Today’s guest is Scott Shute, the Head of Mindfulness and Compassion Programs at Linkedin and the author of The FullBody Yes.
Scott explains how internal compassion involves a change from me to we thinking and how if employers care about their employees they need to have the tools and system in place to care for the mental well-being of their employees
We discuss with Scott how his recent book The Full Body Yesbenefits not only himself but the company he works for and the other employees there.
Leveraging Thought Leadership | Michael F. Schein | 311
Today’s guest is Michael F. Schein, author of The Hype Handbook, founder and CEO of MicroFame Media.
Michael shares why micro fame is a better goal than worldwide fame when you are selling ideas.
We discuss how hype is can be more effective than traditional marketing by relying on centuries-old psychological principles to move your ideas.
Last we wrap up by talking about Michael’s recently launched book The Hype Handbook, how the book connects to the business, the effects it has had.
Leveraging Thought Leadership | Stephen G. Pope | 310
Today’s guest is Stephen G. Pope the founder and CEO of SGP Labs.
Stephen shares the importance of having a solid process in place when making videos that make for an easy workflow for everyone involved in it.
Stephen talks about how you can take existing video content such as zoom calls and repurposes them into shorter video clips for social media, transcribe them for consumption on your website, and even convert them into other blog posts to create a deep pool of content suitable for any platform.
Leveraging Thought Leadership | Justin Foster | 309
Today’s guest is Justin Foster, author Oatmeal vs Bacon and co-founder of Root + River
Justin shares a method for getting in front of clients when they won’t answer the phone for a sales call.
We discuss how conviction and originality can be the key to getting heard in a crowded space.
Last we discuss methods of generating content, the pros and cons of going with the method you are comfortable with and have energy for versus the method that you audience might expect from you.
Leveraging Thought Leadership | Ali Ahmed | 308
Today’s guest is Ali Ahmed, the director of thought leadership at Fidelity.
We discuss with Ali the work he is doing at Fidelity leading a team of thought leaders, two of the audiences they focus on, and the modalities used to help people along their financial journey that is often not a straight line.
Ali has a strong background in experience design that he incorporates into the content they create. We discuss the techniques that carry over and how to put the user at the center of the journey.
Love the podcast!
Peter and Bill bring such a refreshing voice to the thought leadership space. Their thoughtful discussions with guests, as well as their direct and actionable tips on how to be a better leader make for an entertaining and educational listen. You'll definitely walk away feeling better equipped to lead - in business and life!
I love the guests that Bill and Peter have on their show. Each guest presents an interesting perspective and fantastic expertise. I always walk away from an episode with something to think about.
High quality guests. Tons of valuable content.
This is one of my favorite podcasts. Peter and his guests pack in so much content to every episode. I want to listen and re-listen, so I don’t miss a thing!