Lewis Schenk on Personal Branding, PR Evolution, and US Market Expansion

Lewis Schenk is an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 900 business owners and entrepreneurs, helping them grow their brand and strengthen their online presence.

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https://www.lewisschenk.com/

(0:00) Introduction to Lewis Schenk and Modern Business Giants (0:21) Power of Personal Branding and Martians Analogy (1:04) Boost Media's Origin and Impact (4:22) Challenges in Early Business and Media Evolution (7:33) Podcasts for Brand Positioning and Leadership Perception (10:58) PR Evolution and Team Dynamics for Client Success (13:38) Growth Through Personal Branding and Client Demographics (18:28) Goals for US Market Expansion and Business Strategy (21:08) Building and Leveraging Software for Podcast Opportunities (23:06) Training Clients and Trust in Brand Extension (23:53) Entrepreneurial Advice, Transparency, and Authenticity (25:39) Conclusion and Call to Action