25 episodes
The Native Experience Podcast: Translation, localization and multicultural marketing discussions LEXIGO.COM
-
- Business
-
-
5.0 • 2 Ratings
-
Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.
Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.
Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:
The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry
-
#025: A Tale of Language, Leadership, Life and Community with Edwin Trebels
On this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God.Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field of localization, he has translated millions of words and played a pivotal role in connecting communities across linguistic divides.In our conversati...
-
#024: Embracing Your Culture, Identity and Name with Sheron Sultan
On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba!We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and fostering cultural awareness, especially among youth. Sheron shares her personal experiences of self-definition in the face of societal pressu...
-
#023: The Mission to Save Endangered Alphabets and Cultures with Tim Brookes
On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern Woodlands of Canada - and their powerful connection between language, culture, and identity.We tackle the pressing issues facing indigenous com...
-
#022: Celebrating Inclusivity, Well-Being, and the Richness of Diversity with Ruhee Meghani
On this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations.Join the conversation as we unravel the language of inclusion and the rich tapestry of well-being. Our dialogue spans Ruhee's eclectic expertise in psychology, business, yoga, and human-centered design, highlighting how...
-
#021: Unpacking Accents, Dialects, and Colloquialisms with Mike Todd
On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand across cultures, and why understanding regional accents is more than just a party ...
-
#020: From Pokémon to Professional Growth with Antonio De Palma
On this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta. Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native experiences and the inherent culture of diversity and inclusion within the localization industry.We dive into Antonio's unique challenges and rew...