Library Figures is a show about the people, data, and tactics behind the marketing campaigns that are changing how libraries engage their communities and patrons.
Mark Aaron Polger — What is the Marketing Libraries Journal?
Mark Aaron Polger considers himself an ‘accidental library marketer.’ He is an Academic Librarian at the City University of New York and he is the Founder of the first ever marketing journal that is related only to libraries, Marketing Libraries Journal! Mark has just released his third issue and there are so many great articles and words of wisdom in these pieces that are perfect for any library marketer to indulge. Find out more about Mark and the awesome work he’s doing, in this week’s episode!
Making website content easier for your library patrons to access
Adam Kurzawa is the Head of Partner Development at ExpandTheRoom, a digital marketing agency that helps clients with their user experience, SEO, marketing, and digital strategy. Adam is not in the library space, but offers some excellent advice on how to cultivate content and engagement that resonates with your audience on this week’s show!
Tyler Byrd — Helping Patrons Discover the Library is More than Books
Tyler Byrd has a solo episode for you today to discuss some things he’s had on his mind about vendors, the library, and the branding issues the library faces while promoting these services. Why do patrons keep struggling to find out the library offers key services like audiobooks, databases, and other services? Tyler believes it’s due to bad branding practices! Tune in to this week’s episode for more thoughts and insights from Tyler.
Misty Nesvick — Optimizing radio ads to increase library circulation
Misty Nesvick is the Community Relations Manager at Anchorage Public Library. Prior to this, Misty worked at iHeartMedia for nearly 16 years as a Senior Account Manager and Digital Sales Strategist. Misty has a different take on how to market a library due to her radio background. On today’s show, she shares some key insights and results she’s gotten through leveraging radio influencers and promoting library content on the radio.
How to get your library $10,000 of free adwords per month
Trey Gordner is the Founder of Koios, a marketing solution for libraries looking to show up in local Google searches. Trey also helps libraries get approved by Google’s Ad Grants program, where they can use free advertising credit to promote specific pages and event landing pages. On today’s show, Trey shares how the Google Ad Grants program works, why paid search is better than SEO for libraries, and addresses privacy concerns libraries might have about using Google ads.
Terri Carroll — How project management can save your library money and time
Terri Carroll is the Marketing Manager at the Toledo Lucas County Public Library. Terri has been in this position for a little over a year, but prior to this, she worked as the Senior Director of Marketing and Communications for Bowling Green State University. Today’s subject involves managing workflow and productivity. Terri describes how she created a streamlined line process for the creative team at the library and some of its positive impacts!