This podcast is "The Voice of Reason for Chiropractic" and will be most beneficial for chiropractors and their teams.
We cover topics that will help grow a chiropractic practice, deliver content that will enhance the quality of care for more patients, teach concepts and strategies to market without manipulation or massive discounts, and simplify the foundation for operating a successful business by focusing on the 4 four requirements (leadership, communication, systems and team) of a thriving practice.
We will teach you how to create the practice of you've always wanted but never thought was possible.
#128 Is Your Practice a Job or Business?
When you understand the nature and intent of this question, you're faced quickly with a reality you're excited about or one that twists a knife deep in your belly.
Ultimately, it will also depend on the goals and purpose of your practice but in most cases, when having a job vs. a business...one is usually far better than the other.
On today's episode of Life By Design For Chiropractors we ask the question...find out where the answers lead us!
What We Covered
What are the primary differences between a job and a business? Clients always assume my life is perfect! Which do I have... a job or a business? The two "MUST HAVE" skills to grow an ultra successful business (that chiropractors also happen to be resistant to). Why under-spending on your digital ads strategy is a HUGE mistake and could be holding back a tidal wave of growth. Do you know your numbers? How much is the true cost of acquiring a client and what would you spend to find them? How to "force" yourself into driving your marketing message to more people in your community.
#127 Acquire Digital Leads With This Tool
Every chiropractor wishes for a constant stream of new people knocking at their door.
I'd even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with.
No doubt, new patients are the lifeblood of your practice but they don't just "show up". That's the problem!
Docs want something magical to happen and then get frustrated and disillusioned when it doesn't.
As in all businesses there is a buyer's journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.
That's why LEAD GENERATION is one of the biggest missing links in the chiropractic profession.
On today's episode of Life By Design For Chiropractors we talk about "The Lead Magnet."
What We Covered
What is a lead magnet? Why should you consider using a lead magnet? How to start figuring out what your market would find interesting, useful and actually exchange their information to acquire. The big mistake NOT to make when building your lead magnet. What to do with your lead magnet once it's created.
#126 When Emailing Your List Goes Bad
One of the biggest fears business owners, entrepreneurs and chiropractors alike have about email marketing is how often to "hit send."
It's common to be worried about spamming your people, your leads and your community... it's because you care, right?
Or, maybe it's because you're scared of looking bad, annoying a potential prospect or having someone opt out of your list never to be heard of again.
On today's episode of Life By Design For Chiropractors we're sharing our experiences with email marketing, both good and bad.
The goal is to help you learn some from our mistakes and victories in order to make yourself a better marketer and help more people!
What We Cover
The stories about when we were YELLED at via email, what it means and what we did about it. How often we email our lists and why. The lessons we've learned from sending thousands of emails over the past 2 years and what we would do differently if we were just starting. Why email marketing will continue to outperform all other types of marketing (aside from face to face) in regards to direct sales. If you're not emailing your list or don't even have a list, what should you do?
#125 Fix Retention Starting With This Word
We've been staunch proponents of building and cultivating a lexicon for years.
All great brands have their own language...
The tall, grande and venti from Starbucks being an obvious example.
There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we'd be remiss not to use them to our advantage.
Extraordinary communication is helping people to understand and consume what we're teaching and have it result in the actions we'd love for them to take.
Actions in our case, that will without question, lead to a happier and healthier life.
Over the past 4 months in practice I've noticed an increasingly obvious awareness and response to a certain word I've used for years. Only now, with it's emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before.
On today's episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon of your own.
What I Covered
The one word I had been using for years that just took a massive leap in meaning and value to my patients. How being aware of pop culture and the media, without falling prey to its vices, can help you shape your brand in order to reach more of your market. Why building your own lexicon is important as a difference maker in your practice.
#124 Survive or Thrive in a Crisis?
Will you survive or thrive in a crisis?
This is an important question for any person, let alone a business person to ask themselves.
A Recession A Health Crisis Staff Leaving Personal Crisis A Pandemic! Insert crisis "here".
Regardless of the situation, certain principles are at play and will help to dictate your success.
Knowing these principles and developing their application in advance will place you in a far better position when the s*^t hits the fan.
With the current crisis, we spent time discussing how to best prepare, survive and even thrive during difficult times.
What We Covered
Are you in or are you out? Straddling the fence will be among the worst things you could be doing. What are the opportunities you can take advantage of during a crisis? What level of concern would be helpful vs. how much will be paralyzing? In times of trouble, what is the decision making process that leads to a successful outcome? The game plan for another "shutdown" and how we will leverage the opportunity.
#123 How To Be Great
There's three categories of people and you can be grouped by "what people WOULD say about you if asked".
That's not to suggest we care completely about what others say about us, but for the sake of this example, it's worth exploring.
"Bill, he's OK. He's late a lot and leaves early. He misses deadlines and really doesn't seem to care, in fact, he thinks he's the best at everything and he doesn't need to do the work."
"Bill, I like him. Good guy. Works hard. Does his job."
"Bill? Geez, the guy's a machine. It's actually unbelievable what he gets done... I'm not even sure he's human. He's the first one here, the last to leave, never complains and his results are off the chart. That's my goal... to be like Bill. If I was, I know I'd be successful!"
Which story would you like told about you?
On today's episode I talk further about what it takes to be great!
What I Cover
Reality exists, so make that your starting point. What markers should you be looking into as metrics for success? What you love should be the basis for your goals, dreams and vision. By choosing values that are not your own, you risk total failure and unhappiness. Planting your flag in the ground and staking claim to the life you so badly want, is the secret sauce to overcoming fatigue and anxiety. Building a detailed blueprint keeps you from getting too far off the path and distracted by the next shiny penny. This trait is a trademark for nearly all successful people. Find it in yourself and you'll find success in your future.
Customer ReviewsSee All
I want to thank you for putting out great information. Always inspired listening to you. With so many chiropractors out there just trying to sell something absent of any real value, you really put out great content. Thank you!
What I love of about this podcast is that Drs. Jamie, Mike, and Kreso talk about chiropractic practice as if it were a business - because it is a business! They all run high-end purpose, procedure, leadership, focused marketing driven practices putting 3rd paradigm chiropractic at the center which is a recipe for fun and life/practice success. Love it! I tune in regularly, apply what I learn, and keep looking forward to the next! Thanks guys for delivering huge value!
Dr. Robert (Boston, MA)
worth the listen
If you are in practice and would like to tweak your certainty then listen to this podcast. Some of the best information I have heard in my 12 years of practice.