Life Coach Business Building School with Debbie Shadid

Debbie Shadid, Business Growth Coach for Life Coaches
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Welcome to the Life Coach Business Building Podcast. Join Business Growth & Life Coach Debbie Shadid as she teaches you simple (organic) strategies to gain more paid clients in your life coaching business. Debbie's coaching style is unique. She focuses on the specific actions you need to take to market your life health, career, and weight loss coaching business to your ideal client. Debbie teaches life coaches how to design, price, and sell their coaching offers. She helps you craft an impactful marketing message. Building your coaching business is easier than you think when you know what to do. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you! Debbie will inspire you to take simple, consistent action to grow your coaching business. 

  1. 1D AGO

    EP 339 - From Local Therapist to Online Coaching Business with Dr. Michelle Alden

    If you’re a local therapist or counselor wanting to start an online coaching business, or transition from local therapy to online coaching, this episode is for you. You’ll learn how Dr. Michelle Alden shifted from in-home therapy to online coaching and grew a national audience of thousands of parents.  Dr. Michelle is a licensed counselor, author of Parenting Emotionally Distressed Kids, fourth-degree black belt, and adoptive mom - to talk about her powerful work helping parents of children with challenging behaviors, ADHD, autism, and adoption trauma. In this episode, Dr. Michelle shares how she transitioned from going into families' homes in Idaho to building a national coaching business, growing from 400 to 20,000+ Instagram followers, and finding the confidence to own her expert niche. Whether you're a parent at your wit's end, a therapist thinking about coaching, or a helping professional ready to expand your reach - this conversation is packed with real talk, practical insight, and genuine hope. In this episode, we cover: Why parents of kids with adoption trauma, ADHD & autism often feel unsupported, and what actually helpsHow to create safety and calm in a home when a child's behaviors feel out of controlDr. Michelle's journey from in-home therapy to online coaching and national reachThe mindset shift that helped her go viral on Instagram and clarify her ideal clientWhat therapists and counselors need to know before transitioning into coaching Connect with Dr. Michelle Alden: Website: https://www.parentingchallengingkids.com/about.html Instagram: https://www.instagram.com/parentingchallengingkids/  LinkedIn: https://www.linkedin.com/in/dr-michelle-alden-24558656 Facebook: https://www.facebook.com/HealthyFoundationsFamilyProgram/  YouTube: https://www.youtube.com/@parentingchallengingkidsHF  Connect with Debbie Shadid: Website: https://www.debbieshadid.com  Instagram: https://www.instagram.com/debbieshadid/  YouTube: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg/  If this episode was helpful, share it with a therapist or coach looking to grow their online business. Subscribe and turn on notifications so you don't miss the rest of the series. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment! Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for. Spots are limited and enrollment closes soon. Let’s connect → DebbieShadid.com/scheduleLet’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    44 min

  2. 4D AGO

    EP 338 - From Zero to 6-Figure Coach: “Stay-at-Home Mom” Thais’ Journey

    What if you've invested thousands in coaching programs, courses, and certifications and still don't have a coaching business that feels like yours? That's exactly where Thais Glenn found herself. A certified coach, a mom of three, a woman with the skills but missing the one thing that actually moves the needle: a business built around who she is and what she wants. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women coaches go from invisible to booked — without burning out or losing themselves in the process. In this episode, you'll learn: • Why investing in certification doesn't automatically mean clients will come • How Thais went from spending five figures on the wrong coaching to building a fully booked practice • The identity shift that turns "I have imposter syndrome" into unshakeable confidence • Why knowing your signature framework eliminates self-doubt faster than any mindset course • How to build a boutique coaching business that fits your life — not the other way around • What it really takes to hit six figures as a coach (hint: it's not 80-hour weeks) Ready to stop spinning your wheels and start building a business that actually books clients? Book your free Discovery Call with me here: https://debbieshadid.com/apply Or grab our free Masterclass to Grow Your Coaching Business: https://coaching.debbieshadid.com/masterclass Let's connect! Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 Subscribe for weekly episodes on building your coaching business, finding your niche, and creating a life you love as a coach: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment! Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for. Spots are limited and enrollment closes soon. Let’s connect → DebbieShadid.com/scheduleLet’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    1h 8m

  3. 6D AGO

    EP 337 - You're Using AI Wrong In Your Coaching Business (+ What To Do Instead)

    Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule If you’re using AI to build your coaching business, you need to listen this, because in this episode we’re going to show you exactly how it might be hurting your results  - and what to do instead. If you’re new to my channel, my name is Debbie Shadid. I’m a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I’ve helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. If you’re relying on AI to pick your niche or write your content, this is the shift you need to make if you want to build a coaching business that actually works. In this episode, we’ll walk through: • Why letting AI choose your niche leads to a business that doesn’t convert • How AI-generated content creates a disconnect that clients can feel immediately • What happens when your message sounds polished online but doesn’t match who you are on calls • Why trust is the most important factor in getting clients—and how AI can quietly erode it • The real reason most coaches struggle to get clients, even when they’re “doing everything right” • How to identify the niche you should actually be coaching based on your own experience • The right way to use AI as a tool without losing your voice, message, or authority AI is not the problem. The way most coaches are using it is. When your business sounds like you, aligns with your experience, and connects with real people, everything changes - your message lands, your confidence grows, and clients start to trust you. Free Canva Workshop — Build Your Coaching Brand: https://www.debbieshadid.com/canva Debbie’s Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ Phone Tripod Stand (adjustable to 62”): https://amzn.to/40Y7WqB Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a Tools for SEO: VidIQ: https://vidiq.com TubeBuddy: https://www.tubebuddy.com Let’s Connect: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 If this video was helpful, share it with a coach who’s using AI to build their business. Subscribe and hit the bell so you don’t miss what’s coming next. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.  Let’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    11 min

  4. APR 10

    EP 336 - YouTube for Coaches: How to Get More Views with Titles, Thumbnails & SEO in 2026 (Part 5 of 5)

    If you want to get more views on YouTube as a coach, you're in the right place, because in this episode we're going to show you exactly how to do it with titles, thumbnails, and SEO. In Part 5 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton break down exactly how to get your coaching videos found on YouTube in 2026 - using the right keywords, thumbnail strategy, and SEO tools so the right people find you every time you publish. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. If you want more people to find your coaching videos on YouTube, YouTube SEO is the skill that makes it happen, and this video breaks it down in a way that's simple, practical, and built for coaches. In this episode, we'll walk through: The 4 places YouTube looks for keywords to decide who sees your coaching videoWhy your title and thumbnail should never say the same thing, and how to use both to double your reachHow to choose thumbnail colors, fonts, and photos that get coaches noticed in the YouTube feedHow to use TubeBuddy and VidIQ to find the best keywords for your coaching videos YouTube is not just a platform. For coaches, it is a library of trust-building content that works for your business around the clock, and once you understand SEO, every video you publish starts working harder for you. When you commit to YouTube as a coach and learn how to get your videos found, your channel grows, your authority builds, and your coaching business compounds in a way no other platform can match. Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule Free Canva Workshop — Build Your YouTube Brand: https://www.debbieshadid.com/canva Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a Tools for SEO: VidIQ: https://vidiq.com TubeBuddy: https://www.tubebuddy.com Let’s Connect: Website: https://www.debbieshadid.com Instagram: Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment! Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for. Spots are limited and enrollment closes soon. Let’s connect → DebbieShadid.com/scheduleLet’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    29 min

  5. APR 9

    EP 335 - YouTube for Coaches: How to Use Shorts Get More Views in 2026 (Part 4 of 5)

    YouTube Shorts are a must-have for coaches posting to YouTube! If you want to get more views on YouTube as a coach without recording more videos, you're in the right place, because in this video we're going to show you exactly how to do it with YouTube Shorts. In Part 4 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton break down how coaches can use YouTube Shorts in 2026 to grow subscribers faster, repurpose long-form videos, and show up on YouTube every single day, even if you're only recording once a week. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. If you want to grow your YouTube channel as a coach without doubling your workload, YouTube Shorts is the strategy that makes it possible, and this video shows you exactly how to create, edit, and post them so your coaching content reaches more people every week. In this episode, we'll walk through: How to turn one 20-minute coaching video into 5-10 YouTube Shorts automatically using DescriptWhy YouTube Shorts get 5-10x more views than long form videos, and how to use that to grow fasterHow long your YouTube Shorts should be as a coach (and the 3-minute rule you need to know)How to frame and record your coaching videos so they crop perfectly into ShortsHow to schedule your YouTube Shorts so you're showing up every day without recording every dayHow to use your video transcript to repurpose your coaching content into written posts and carouselsOne long form video is not just one video. It's a week's worth of content, and YouTube Shorts is how you make it happen. When you start using YouTube Shorts consistently as a coach, your reach multiplies, your subscribers grow, and your coaching business gets in front of more of the right people every single day. Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule Free Canva Workshop — Build Your YouTube Brand: https://www.debbieshadid.com/canva Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a Let’s Connect: Website: Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment! Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for. Spots are limited and enrollment closes soon. Let’s connect → DebbieShadid.com/scheduleLet’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    26 min

  6. APR 8

    EP 334 - YouTube for Coaches: The Easiest Way to Edit Your Videos in 2026 (Part 3 of 5)

    Editing your YouTube videos can be easy, and fast! In this episode, you’ll learn the easiest way to edit your YouTube videos. In Part 3 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton walk you through how to edit your YouTube videos using Descript, so you can get your video edited and published easily, without the overwhelm. Editing a YouTube video as a coach does not have to be complicated. With the right tool, editing your coaching video is as simple as editing a Word document, and this video will show you how to do it. Edit your coaching videos with Descript: https://descript.cello.so/6xw4YgGx34a In this episode, we'll walk through: Why editing your YouTube video as a coach is so much easier than you expectHow Descript lets you edit your coaching video by deleting words from a transcript — no tech skills neededHow to use Descript's AI to automatically remove filler words, pauses, and fluff from your videoHow to export subtitles from Descript to boost your YouTube video's reach with the algorithmWhy a simple "cleanup and clarity edit" is all you need to publish a great coaching videoHow long editing a coaching video actually takes — and how to make it fasterThe one editing mistake coaches make that makes their videos sound unnaturalYou don't need to be a professional editor to publish great coaching videos on YouTube. You just need to get your message out in a way that feels like you, and Descript makes that possible for coaches. When you stop letting editing hold you back and start publishing your coaching videos consistently on YouTube, your audience grows, your trust builds, and your coaching business starts to grow in a way that compounds over time. Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule Edit your coaching videos with Descript (affiliate link—discount included): https://descript.cello.so/6xw4YgGx34a Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a Let’s Connect: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 If this episode was helpful, share it with a coach who's been talking about starting their YouTube channel. Subscribe and hit the bell so you don't miss the rest of the series. Let’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    12 min

  7. APR 7

    EP 333 - YouTube for Coaches: How to Plan and Record Your First Video (Part 2 of 5)

    If you want to grow your coaching business on YouTube, knowing how to plan and record your first video is where it all begins. In Part 2 of this 5-part YouTube for Coaches Series, Debbie Shadid and YouTube Strategist Nicole Janton break down exactly how to plan and record your first YouTube video as a coach. So many coaches get stuck before they ever hit record. This video will show you how to plan your first YouTube video, what to say, how to say it, and how to set up your recording space so you can finally get your first YouTube video done. In this episode, we'll walk through: How to choose your first video topic (hint: you already know it)The simple 3-part hook formula that keeps people watching past the first 60 secondsWhy scripting your YouTube video word-for-word hurts more than it helpsWhat recording equipment coaches actually need to get started in 2026How long your coaching videos should be and how often to post for the best resultsWhy batch recording saves time and makes showing up on YouTube so much easierHow to turn your YouTube videos into a podcast and reach even more people Your people are already searching for what you know - the only thing missing is your video. When you commit to showing up consistently on YouTube as a coach, your confidence grows, your audience finds you, and your coaching business starts to grow in a more predictable, sustainable way. Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a Let’s Connect: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 If this episode was helpful, share it with a coach who's been talking about starting their YouTube channel. Subscribe and hit the bell so you don't miss the rest of the series. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. Let’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    17 min

  8. APR 6

    EP 332 - YouTube for Coaches: How to Set Up Your Channel The Right Way in 2026 (Part 1 of 5)

    If you’re a coach looking to get started on YouTube and use YouTube to grow your coaching business, this video is for you. In Part 1 of this 5-part YouTube for Coaches Series, you’ll learn how to set up your YouTube channel so you look professional, get found by the right people, and start growing your coaching business, even if you are starting from zero subscribers. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. YouTube isn't just content. It's the fastest way to build like, know, and trust as a coach. This series will show you how to make it work for your coaching business from the very beginning. In this episode, we’ll walk through: Why your channel name, profile photo, banner, and description do more than you thinkHow to choose a channel name that's simple, searchable, and findableWhy niching your channel down is the single biggest growth lever for new coachesHow YouTube's algorithm shows your videos to the right people - without any subscribersWhat your recording setup needs to look like (hint: it's simpler than you think)How to use Canva to build a professional channel banner that works on mobileGrab our Free Canva Training to Build Your YouTube Banner: https://www.debbieshadid.com/canva YouTube is not about going viral. It's about becoming a reliable, trustworthy presence for the exact people you're meant to serve. When you set up your channel the right way from the start, you stop spinning your wheels and start building an asset that works for your business 24/7. Ready to build your coaching business the right way? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a Let’s Connect: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 If this episode was helpful, share it with a coach who's been talking about starting their YouTube channel. Subscribe and hit the bell so you don't miss the rest of the series - we're just getting started! Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. Let’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    19 min
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About

Welcome to the Life Coach Business Building Podcast. Join Business Growth & Life Coach Debbie Shadid as she teaches you simple (organic) strategies to gain more paid clients in your life coaching business. Debbie's coaching style is unique. She focuses on the specific actions you need to take to market your life health, career, and weight loss coaching business to your ideal client. Debbie teaches life coaches how to design, price, and sell their coaching offers. She helps you craft an impactful marketing message. Building your coaching business is easier than you think when you know what to do. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you! Debbie will inspire you to take simple, consistent action to grow your coaching business. 

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