Welcome to Lights, Camera, Grow, a show that explores new ways to use content to fuel business growth.
It’s no secret that when it comes to marketing, content is king. But in a world of blogging, podcasting, video, YouTube, social media, TikTok dances, and Instagram influencers, it’s difficult to navigate and prioritize where you should be spending your valuable time and money.
Join us, as we bring in experts in marketing and content to talk about the latest trends, strategies, and tools you should be using to grow your business.
Finding Organic Growth via Company Culture (with Aaron Cort, VP of Operations at ClickUp)
Picture this. Your product has more features and functions than you can list. Your target audience includes businesses of nearly every model and industry. Every lead will search for your product a little differently and every customer will use your product in a different way. These are the challenges solved by Aaron Cort, former Director of Marketing and current VP of Operations for project management platform ClickUp.
The Importance of Content Marketing 2.0 (with Joe Pulizzi, Founder of Content Marketing Institute)
Joe Pulizzi is the founder of Content Marketing Institute and bestselling author of six different books about — you guessed it — marketing. He’s one of the top minds in the world of content marketing, and we were thrilled to be able to pick his brain in our latest episode of Lights, Camera, Grow.
Using AI to Shape Customer Experience (with MK Getler, Head of Marketing at Alyce)
MK Getler is the Head of Marketing at Alyce, a “Personal Experience Platform” that creates meaningful connections with its AI-enabled gifting. With such a cool service to promote, Alyce’s marketing efforts encourage consumers to initiate those meaningful connections by implementing a robust rich media content strategy.
Making Media that Drives Business Results (with Luke Hale, Founder and Owner of Masters of Engagement)
Luke Hale is the founder and owner of Masters of Engagement, a production and consulting company. Masters of Engagement was built on Luke’s widely varied background in media creation — which helps media producers understand and create content strategies and engaging media.
Scoring Data for Better Marketing Campaigns (with Lisa Abousaleh, VP of Customer Success at Neutronian, Inc.)
A market researcher at heart with a keen eye for detail, Lisa Abousaleh is the VP of Customer Success at Neutronian, Inc., a fast-growing startup. Neutronian provides a score, similar to a credit score, which rates the quality of a data provider’s offerings. Data providers use this scoring system to prove their value to marketers, and marketers rely on these scores to vet data providers.
Thinking Outside the Jar (with Kate Rooney and Jess Guffey, Branding Team, Design Pickle)
What do you get when you mix marketing, singing pickles, and Oompa Loompas? No, it’s not a fever dream. It’s actually a co-branded marketing strategy that you’ll hear all about in this episode of Lights, Camera Grow.
Kate Rooney and Jess Guffey, Brand Director and Director of Brand Partnerships respectively at Design Pickle, gave us a dill-ightful peek at how a content company makes their OWN content, including their buzz-worthy podcast called “Creatives are the Worst.”
Jay’s view of content distribution in this last episode is really eye opening, there are so many good points here!
Love the Guests
I’ve been listening to the podcast on and off, and enjoy the conversations. The episode with Jay is great!
Short and on point episodes. A lot of knowledge that will help you about video marketing.