If your business is like ours, you'll understand that you always need to evolve and grow. Right now, there's a significant shift happening in the world.
It's no longer just enough to create simple traditional content to market your business. There's so much content available that it's becoming harder than ever for brands to stand out. These aren't new challenges, but they can be daunting to navigate through. That's where we come in!
Welcome to Lights, Camera, Grow a show that explores and focuses on new ways to build and use rich media (like videos and podcasts) to help grow your business.
My name is Jared Sanders Creative Director of Tobe Agency, alongside me, will be our co-host and CEO, Andrew Hong.
Join us as we chat with some of the brightest minds who live and breathe everything content marketing.
Our mission in this series is to help you figure out how to use powerful content to grow your business.
New episodes are available now, so make sure to subscribe to Lights, Camera, Grow wherever you get your podcast, and we will talk to you soon!
Making Content Marketing Easy Again (With Lindsay Tjepkema, Casted)
In this episode of “Lights, Camera, Grow”, Lindsay explains why all of the tasks like blogging and SEO can be accomplished with a “podcast first approach”. Listen as Lindsay talks about:
ROI is Overrated (With the VP of Marketing at HubSpot, Meghan Keaney Anderson)
Should you start a marketing campaign when ROI can be hard to measure?
How do you convince your boss (and yourself) that it’d be worth it?
In this episode of Light’s, Camera, Grow, we sit down with Meghan Keaney Anderson, VP of Marketing at HubSpot, and discuss the idea of taking a step back from the question of ROI, and asking the most important question in marketing: “What is the goal of this content?”
Meghan pulls from her 10+ years of marketing experience to talk about the benefits of creating video and podcasts for your business and challenges the marketing community to take chances and experiment with new mediums.
How to Get People to Love Your Brand, Hint: Start a Show! (With Jay Acunzo, Marketing Showrunners)
Jay is an entrepreneur, creator, teacher, writer... basically he does it all. He combines his extensive experience working at ESPN, Google, and HubSpot with his passion for creating shows (Unthinkable Podcast, Against the Grain), to help companies and brands pursue the ultimate goal: BRAND AFFINITY.
What are Some Successful Podcasts?
SHOW NOTES:Jared and Andrew wrap up season 2 of Lights, Camera, Grow with a bang. They discuss how podcasting has really grown in the last year and a handful of successful case studies of successful podcasts you should be listening to now. IN THIS EPISODE WE DISCUSS:👉Why Youtube is a white space you can utilize👉The end objective of your podcast👉Different types of Podcasts👉The shift in marketing to millennials👉The Netflix of podcasting 👉Digestible content 👉How easy it is to start a podcast👉How this quarantine will make podcasts a new normRESOURCES & LINKS:Joe RoganAdsenseThe Drift PodcastThe RingerSerial The DailyLuminaryAndrew Hong: LinkedInJared Sanders: LinkedInAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at email@example.com. See acast.com/privacy for privacy and opt-out information.
What are the Biggest Challenges for a Video Podcast Series?
SHOW NOTES:The guys from Tobe Agency are back, talking about the biggest challenges when creating rich media content for marketing. Jared and Andrew discuss what factors you need to consider before starting, and what kind of content strategy is going to be best for you and your company.IN THIS EPISODE WE DISCUSS:👉Budget = money and time👉Audio only, video, or “video light”👉The pre-production process and why it’s the most important phase👉Common “hiccups” 👉Using guests and the logistics 👉Creative and marketing teams working together👉Using email campaigns to promote videos👉What a digital producer does👉Know your audience👉The bridge between marketing and creative👉The team that’ll get this done👉Creating evergreen content👉Utilizing a Youtube strategist 👉SEO for Youtube👉Setting up the distribution channelRESOURCES & LINKS:The Institute for Luxury Home MarketingAndrew Hong: LinkedInJared Sanders: LinkedInAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at firstname.lastname@example.org. See acast.com/privacy for privacy and opt-out information.
Can Your Small Business Really Grow from YouTube?
SHOW NOTES:Jared and Andrew discuss why and how small businesses are under-utilizing YouTube and podcasting, and the logistics on how to create rich media. You’re going to want to listen to this episode, as they break down how you can take one 30 minute episode, and create enough content for podcasting, youtube, and social media for a month.IN THIS EPISODE WE DISCUSS:👉Your content “ecosystem”👉Translate Youtube views/plays to leads and customers👉Content strategy 101👉Jared wanting Bill Simmons’ contact info👉How to make your social media manager love you👉Using this content for sales 👉Sales strategies 👉Increasing open and click through rates👉Marketing and sales going full circleRESOURCES & LINKS:Andrew Hong: LinkedInJared Sanders: LinkedInAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at email@example.com. See acast.com/privacy for privacy and opt-out information.
Customer ReviewsSee All
Jay’s view of content distribution in this last episode is really eye opening, there are so many good points here!
Love the Guests
I’ve been listening to the podcast on and off, and enjoy the conversations. The episode with Jay is great!
Short and on point episodes. A lot of knowledge that will help you about video marketing.